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Reputation - a better name than Brand May 2011
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Reputation - a better name than Brand May 2011

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"Brand" is an alien term in education, and so it should be. Here is an explanation of how to use Reputation, and other simple ideas, instead.

"Brand" is an alien term in education, and so it should be. Here is an explanation of how to use Reputation, and other simple ideas, instead.


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  • 1. ABC Reputation – what is left when all else is taken away