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Media research 2nd
 

Media research 2nd

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    Media research 2nd Media research 2nd Presentation Transcript

    • Media Research• 2nd Half
    • jMagazine Institutions• Magazine institutions•• IPC Media•• IPC Media creates over 60 iconic media brands, with print alone reaching almost two thirds o UK women and 42% of UK men – almost 26 million UK adults – IPC Media websites collectively receive over 20 million users per month. IPC’s diverse print and portfolio offers something for everyone, with a focus on three core audiences: men, mass-market women and upmarket women.•• IPC has 5 divisions• IPC Advertising – This offers its customers access to IPC Media’s unparalleled range of print and online brands. Their leading portfolio reaches 27 million UK adults, and online their brands reach 20 million users every month.• IPC Connect - IPC Connects brands provide powerful reach, with its magazines read by 49% of all mass market women – thats eight million mass market women, while its digital brands reach 2.7 million adults• IPC Inspire - IPC Inspire is IPCs mens division. Its portfolio of 38 brands covers a huge spectrum of interests and includes famous names from Country Life and The Field to Nuts and NME.• MarketForce - Marketforce is the UKs leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category.• IPC Southbank - IPC Southbank is the up market womens division, focusing on the two key markets of Fashion & Womens Lifestyle and Home Interest. Southbank is home to some of the most iconic magazine brands in publishing.••• The International Publishing Corporation Ltd was formed in 1963 following the merger of the UKs three leading magazine publishers – George Newnes, Odhams Press and Fleetway Publications – who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968.••• Bauer Media•• Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.• Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.• Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognized and rewarded as being industry innovators.•
    • • EMAP•• Emap is a business-to-business multiplatform media group, whose brands informs, inspire and connect within the sectors they operate in. For millions of people across the globe involved in the built environment, retail, media, fashion, health, education, government and automotive sectors, Emap provides essential news, analysis and access.•• Emap maintains an undiluted focus on content and product quality across online and offline publications, conferences, awards, exhibitions, festivals, data and intelligence services. This enables the sharing of best practice, ideas and inspiration, for better, more timely, more informed decisions. Emap gives business professionals the commercial understanding and access to the people and organisations they need to do their jobs better•• Eden Bidco ltd• In March 2008 Emap plc was acquired by Eden Bidco Ltd, a joint venture between Apax and Guardian Media Group plc.•• Apax Partners•• Apax Partners is one of the world’s leading private equity investment groups. It operates across the United States, Europe, Israel and Asia and has more than 30 years of investing experience. Funds under the advice of Apax Partners total $35 billion around the world. These Funds provide long-term equity financing to build and strengthen world-class companies. Apax Partners Funds invest in companies across its global sectors of Tech & Telecom, Retail & Consumer, Media, Healthcare and Financial & Business Services. Funds advised by Apax Partners have invested in the media sector for more than 20 years. Significant recent investments include: Incisive Media, Central European Media Enterprises, HIT Entertainment, World Directories and Yell. For more information visit: www.apax.com• Guardian Media Group•• Guardian Media Group plc is one of the UKs leading multimedia companies. Its diverse portfolio includes:• Guardian News & Media: the Guardian and Observer newspapers and the Guardian.co.uk website.• GMG Radio: regional radio stations across the UK under the Real Radio, Smooth Radio and Rock Radio brands.• Trader Media Group: one of Europes largest specialist print and online media companies, and publisher of the Auto Trader magazine and website. GMG and Apax Partners, with GMG as the majority shareholder, jointly own Trader Media Group.• GMG Property Services Group: Vebra and Core, leading providers of software to independent estate agents and thinkproperty.com, the consumer-facing portal.• GMG is owned by the Scott Trust, which was created in 1936 to secure the financial and editorial independence of the Guardian in perpetuity. For further information visit www.gmgplc.co.uk
    • RapHip Hop Questionnaire• RapHip Hop Questionnaire• Who do you prefer?• Lil Wayne - 2• Eminem -5• Drake – 1• Tyler The Creator – 2•• In your opinion what is Eminem’s best song?•• Mocking Bird - 1• Toy Soldiers - 2• Not Afraid- 1• Stan - 1• Lose Yourself - 2• Beautiful - 1• Love the way you lie -2•• Who out of these artists is the most stylish (clothing etc)• Soulja Boy - 3• Chris Brown - 2• Tyler The Creator - 3• Pharrel - 2•• Who uses the best lyrics?• 50 Cent - 2• Drake - 1• Eminem - 6• ADD other if applicable - 1•• Who is the best role model?• Eminem - 2• Tyler The Creator - 3• Jay Z - 1• Soulja Boy - 2• 50 Cent -2•• What is your favourite genre of music?• Rap – 1• Indie - 4• Heavy Metal - 1• Dubstep – 2• Rock – 1• Reggae - 1
    • R a r pro e de fileMy m g zine re de a a a rs are into the m ic g nre o ra a us e f p nd hip-hop.R a rs will s nd fro e de pe m £2 - £5, this would m a m m g zine wo e n y a a uld have tobe a re s na ao ble pric . eThe ta y ke inte s in m ny diffe nt ra re t a re ppe , the like the diffe nt s rs y re tyle the srappers us . eMa ny o the re de f a rs judg the m g zine by the fro e a a nt c ve a o r nd who is o it, ntaking a g nc a it a la e t nd s e e ing who m it is will attra t the . The fo c m re re I willm ke the pic a ture inte s re ting and eye g bbing ra .The re de a rs like and re pe t E ine s c m mThe re de a rs like to knowand re d a ut the ra a bo ppers la s e nts e te t ve tc (newsand inform tio a ut the ra a n bo ppe r)
    • Reflection on contents page analysisI researched into many different types of contents pages, which variedfrom different magazines of different genres and different styles andfound out many techniques used by the magazines themselves somewere examples of unique selling points and some were similar to eachother. In my opinion the contents page has to look bold and stand outwell it also has to entertain the reader and entice them even more sothey get the feeling that the magazine is well written produced andlaid out well. Usually the contents page will have a masthead at thetop of the page. This usually is the name of the magazine howeversometimes there is a statement simply saying ‘inside this week’ or ‘thisweek…’ statements that let the reader know what they are going tofind inside the magazine. Most of the contents page that I found had alot of images displayed on the page. I think this is a good way to sellthe magazine. I think this because the reader will want to see imagesof what lies within the magazine. I think that it entertains the reader. Itwill also let them know who stars in their magazine again selling themagazine to its audience. I think that the variety of pictures used ismore entertaining for example one magazine I bought there arevarieties of photos for example photos of bands posing, laughinghaving fun etc and then there is a picture of Jay Z and Kanye Westsinging on stage. This variety makes it more entertaining for the reader.Font and colouring of font plays a big part in the success of themagazine. One example is that the page itself is white and the writingis black so this enhances the boldness of the font, making it easier forthe reader to view the page numbers, making it more accessible forthe reader, this helps sell the magazine and attract future customersand members.
    • Reflection on double page spread analysisI have researched into many different types of double page spreadsfrom different types and genres of magazines. I have found out thatthere are different techniques used to try and entertain and sell themagazine to its various target audience members. Firstly there is a largeimage of the artist or band the double page spread is covering. Insome case I have found that the image is on the left had side of thepage and in others the image is on the same page as the writing,basically all together. Sometimes the image is integrated into thewriting making the page seem more interesting and entertaining.However some people will have different views and opinions on whichlayout they prefer whether it is of the image on one page or all of thewriting and images together the two pages. The image itself has to bea striking one. One that will entertain and amuse its audience and onethat will grab the reader’s attention secondly the font and lettering ofthe page should be amusing and eye catching. If the font is brightlycoloured and stands out it is most likely going to catch the reader’sattention and will sell the magazine and article to them. However fromwhat I have seen the font of the actual article itself is a professionaland mature look. This will make the magazine look entertaining andamusing but at the same time it will make it look professional this againsells the magazine. The titles of the double page spread needs to beamusing, entertaining and stand out in the sense the reader isentertained by it. This helps sell and will attract the readers attention tothe double page spread, leaving them knowing that the magazine ismore than capable of writing a good and amusing double pagespread. The language used within the article can help sell themagazine. If taboo and slang words are used it will help sell themagazine to a younger audience. This means that the target audiencewill be for a younger audience and the material will be suited for ayoung person. Overall I think that there are many techniques used tohelp sell and attract audiences and new readers. Each of them in theirown way help sell the magazine and create and produce a uniqueand entertaining double page spread, through language, image, font,colour and many more techniques and various elements the magazinecan become highly successful.
    • Reflection on front cover analysisI have researched and looked into numerous magazine covers. The genres of themagazines have varied a lot and from looking into different genres and magazinetypes I have realized and learnt that there are lots of different styles used andcarried by different magazines. When looking into front covers the maintechnique that seems to come into focus is the main image on the front cover.The image itself covers the majority of the front cover and is usually a mid shotof a famous music artist that the magazine is focusing on in the issue. The modelis looking directly at the audience this connects the reader with the star on thefront cover. The model themselves will be famous and will usually be doing well,this is a unique selling point for the magazine it helps sell the magazine andincrease its popularity. Many buzz words are used to exaggerate the significanceof the issue for example the word exclusive plays a large part in selling themagazine. This makes the interview or article they have included in theirmagazine special to the magazine itself. The reader will see this and purchase themagazine simply because their favourite artist has exclusively features in thismagazine, again an example of unique selling points. The font and colour of thefont also helps sell the magazine. For example the magazine will aim to lookprofessional and look like a mature and well respected magazine, this will helpinfluence the target audience when coming to choose the magazine, in somecases a magazine will attempt to do the opposite and make the front coverflamboyant and stand out. This is a point of difference. Some magazines willattempt to put contrasting colours on the front cover, this will help the magazinebecome bold and stand out thoroughly. This will catch the audience’s attentionand help them choose the magazine. This leads on to my next point, which is themasthead. The masthead is a main feature of the magazine. The company willwant the masthead to stand and boldly and largely. It will help sell and promotethe magazine. Some magazines design it in a certain way in which the mastheadstands out and is an elegant masthead and will stick into the audience’s head forfuture reference when coming to purchase a magazine. Overall I think that thereare various elements and techniques that help make the magazine. I think thebold font and colourful lettering on the page help make the magazine the bestand most attractive it can be, they are essential details and contribute wholly tothe success of the magazine.
    • What type of music do you like? Rap Indie Heavy metal Rock reggae
    • Favourite Eminem song? Mocking bird Toy soldiers Not afraid Stan Lose yourself Beautiful Love the way you lie
    • Who do you prefer? Lil Wayne Eminem Drake Tyler The Creator
    • Who is the most stylish? Soulja Boy Chris Brown Tyler The Creator Pharrel
    • Who has the best lyrics? Eminem 50 Cent Drake Other
    • Who is the best role model? Eminem Tyler The Creator Jay Z Soulja Boy 50 Cent
    • Audience reflectionI produced a questionnaire that related to mychosen genre of magazine. I asked questions aboutwhich rap artists they preferred and otherquestions like ‘which rapper is the most stylish?’etc, this allowed the audience to really think aboutthe rappers and what they dress like and theirpersonality. It also showed me which rappers arepreferred and looked upon to be great andsuccessful rappers in my audience’s minds. Fromlooking at my results I can see that Eminem is a wellfavoured and respected rapper and is appreciatedby many people.
    • Find Your tribe
    • User Gratification theory Diversion XXL magazine is a great way to get away and be free from the events that are going on around us in our everyday lives. The magazine offers interesting interviews and news stories of artists and new songs or albums soon to be released. Personal relationships Reading XXL gives the reader information about rappers and other artists, it also gives the reader news about various topics, and this gives the reader a chance to socialize with their social groups. Personal identity XXL magazine writes about artists, the reader can compare themselves to the rapper or artist. This can help the reader discover themselves more and they can become more confident etc. Surveillance The readers of XXL can read and learn more about their favourite rappers and music artists. XXL interviews the artists and lets the reader know and enhance their knowledge of their favourite artists.