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© 2009 IBM CorporationGreen Games:A Practical ApproachGeorge Dolbier: CTO InterActive Media IBM
2Green Games: A Practical Approach|AgendaIssues–Hardware–SquishwareSolutions:–Hard Solutions–Squishie Solutions
© 2009 IBM CorporationIssuesTo an engineer the first problem isfinding out what the problem is
4Green Games: A Practical Approach|The world is smaller, flatter and hotter.4
5Green Games: A Practical Approach|The ecological reality of living in aglobally integrated worldEconomic downturn IS imp...
6Green Games: A Practical Approach|Organizations go greenby addressing three critical resources:Carbon emissionscontribute...
7Green Games: A Practical Approach|Going green is an imperative for 21st century business—one that moves beyond recycling,...
8Green Games: A Practical Approach|Impact of MMO top 60 in 2007 Number of MMO players est Estimated Servers supporting t...
© 2009 IBM CorporationLook at HardwareThe stuff that uses stuff
10Green Games: A Practical Approach|What’s eating you Specifics may vary Order does not Offenders in order1. CPU2. Peri...
11Green Games: A Practical Approach|CPU Power consumption JumpCPU power consumption Growth0.0020.0040.0060.0080.00100.0012...
12Green Games: A Practical Approach|AA23920L : Efficiency VS. Load86.5887.1287.6187.9088.1980818283848586878889909110 20 3...
13Green Games: A Practical Approach|Memory The bigger the block of memory, the more power it consumes The bigger the blo...
14Green Games: A Practical Approach|Ugly truth about Disk DrivesA double in drive speedResults in a cube in power consumpt...
© 2009 IBM CorporationLook at SquishwareHey, you there.. What are you doing
16Green Games: A Practical Approach|Problem of our Own MakingManage RiskManage ScheduleManage BudgetManage QualityMan...
© 2009 IBM CorporationSolutions
18Green Games: A Practical Approach|To realize the benefits ofgoing green, a gamecompany must understandthe entire product...
19Green Games: A Practical Approach|Game Companies are able to go greentoday because their systems areinstrumented, interc...
20Green Games: A Practical Approach|Methodological approachModify infrastructure to optimize energyImplement executive ene...
© 2009 IBM CorporationDatacenter SolutionsBig, Cold, Noisy, Power Hungry Dungeons
22Green Games: A Practical Approach|EPA recommendations for ITData Center Accurate thermal and energy usage assessments ...
23Green Games: A Practical Approach|Stuff you can’t control Site Infrastructure is 50% of a datacenter’s power consumptio...
24Green Games: A Practical Approach|Realities for a Game running in a fixed price CoLoData Center Accurate thermal and en...
25Green Games: A Practical Approach|What you can do with hardware in afixed price CoLo? High Density Servers– Reduced foo...
26Green Games: A Practical Approach|RUN THE NUMBERS!Compare PlatformsFixed v.s. VariableCompare over Growth$0$50,000$100,0...
27Green Games: A Practical Approach|You can do More things in a variablepriced Datacenter pStates– Low Wattage CPUs– High...
28Green Games: A Practical Approach|Your power company, your friendPG&E in Nor Cal–25 different rebate programs–1.4 milli...
© 2009 IBM CorporationSquishy SolutionsHey, you there, stop that
30Green Games: A Practical Approach|Change how people are managedManage by accomplishment not by timeManagers freed from...
31Green Games: A Practical Approach|We’ve only just begun to uncoverwhat is possibleCHANGECONTRIBUTIONThe world will conti...
© 2009 IBM CorporationThank Yougeorged@us.ibm.com
33Green Games: A Practical Approach|APPENDIX:More on Systematic approach to green33
34Green Games: A Practical Approach|The demand for change is growing.U.S. states have announcedenergy efficiency targets.o...
35Green Games: A Practical Approach|today because all theparts of their systems can be madeinstrumented, interconnected an...
36Green Games: A Practical Approach|An opportunity for smarter organizationsto achieve real benefits.Lower costs whileover...
37Green Games: A Practical Approach|To achieve these benefits,organizations must build:Green infrastructureInstrument, man...
38Green Games: A Practical Approach|Lessons LearnedPreparation Enlist a Senior Executive Sponsor for enterprise view Mot...
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Green Games

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How many cows are running the MMO you are playing? Sound like an attempt at surrealism? It is not, In this presentation I gave at the Login conference in 2009, In Researching this presentation I calculated how many MMO players, there where in 2007, how many servers that equated to, and as a result how much power was consumed. Then using the carbon exchange rate at the time, Determined the equivalent emissions from standardized dairy cow.
I walk the audience through the calculations, as an excellent introduction into the major operational cost factors of running ANY online operation, not just MMOs.
There are some nasty realities of economics that severely limit the amount of control over cost one has when delivering an online service. On the other hand, relatively speaking, online services is a very clean segment. In 2007, the ENTIRE MMO industry consumed less fuel than one tanker ship uses in a transpacific voyage from Shanghai to Los Angeles.

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  1. 1. © 2009 IBM CorporationGreen Games:A Practical ApproachGeorge Dolbier: CTO InterActive Media IBM
  2. 2. 2Green Games: A Practical Approach|AgendaIssues–Hardware–SquishwareSolutions:–Hard Solutions–Squishie Solutions
  3. 3. © 2009 IBM CorporationIssuesTo an engineer the first problem isfinding out what the problem is
  4. 4. 4Green Games: A Practical Approach|The world is smaller, flatter and hotter.4
  5. 5. 5Green Games: A Practical Approach|The ecological reality of living in aglobally integrated worldEconomic downturn IS impacting games industryThe effects of climate change are a growingconcern.Datacenters impacted by Empowered consumersdemand more responsible business practices.Energy Cost is rising at an unprecedented rate.Organizations play a major role in shaping this reality,and therefore have a responsibility to manage its impact.
  6. 6. 6Green Games: A Practical Approach|Organizations go greenby addressing three critical resources:Carbon emissionscontribute to climatechange, which disruptswater systems.Energy isneededto clean andtransportwater.Energy production resultsin carbon emissions.Water is needed togenerate energy.WATERCARBONENERGY
  7. 7. 7Green Games: A Practical Approach|Going green is an imperative for 21st century business—one that moves beyond recycling, energy saving and otherpopular forms of conservation to enable the creation ofentirely new value and benefits.Lower costs whileovercoming operationalbarriers.Strengthen reputationswhile meeting regulations.Create products andservices that give riseto new markets.
  8. 8. 8Green Games: A Practical Approach|Impact of MMO top 60 in 2007 Number of MMO players est Estimated Servers supporting them Total estimated Datacenter Space Total estimated power consumed Total estimated power cost Coal used by MMOs in est MMO CO2 emissions MMO CO2 emissions equiv MMO CO2 emissions equiv27 Million100,37633,646 Sq Ft75,000 KiloWatts / hour$288 Million USD365 Tons103 Tons10,000 gallons of gas20 milk cowsCoal burned: 2460 kWh/ton science.howstuffworks.com900 grams/kwh est coal production www.giss.nasa.govA US dairy farmer is able to claim that a lactating cow produces 5 tons of co2 equivalent methane per year. www.rurdev.usda.gov/rbs/pub/nov08/carbon.htmUS department of energy calculation www.fueleconomy.gov/feg/co2.shtml
  9. 9. © 2009 IBM CorporationLook at HardwareThe stuff that uses stuff
  10. 10. 10Green Games: A Practical Approach|What’s eating you Specifics may vary Order does not Offenders in order1. CPU2. Periphs3. Power Supply4. Memory5. Motherboard6. Moving Partshttp://www.energystar.gov/ia/partners/prod_development/downloads/EPA_Datacenter_Report_Congress_Final1.pdf
  11. 11. 11Green Games: A Practical Approach|CPU Power consumption JumpCPU power consumption Growth0.0020.0040.0060.0080.00100.00120.00140.00160.00180.00CPU Frequency Growth0.00500.001000.001500.002000.002500.003000.003500.004000.00New Nehalem willconsume 173 watts @2.66 Ghz (full load)http://www.processor-comparison.com/power.htmlhttp://www.anandtech.com/cpuchipsets/intel/showdoc.aspx?i=3326&p=8http://www.processor-comparison.com/power.html
  12. 12. 12Green Games: A Practical Approach|AA23920L : Efficiency VS. Load86.5887.1287.6187.9088.1980818283848586878889909110 20 30 40 50 60 70 80 90 100Load (%)Efficiency(%)180 VAC200 VAC220 VAC240 VAC264 VACThe ugly truth about power supplies Typical PS designed to be most efficient at50% utilization Typical Online Game server utilization >70% Most Co-Lo facilities most economical power110v Modern power supplies offer higherefficiency/ lower stress at higher voltagesExcellent article describing power supply choices for games http://www.anandtech.com/printarticle.aspx?i=3413http://www.energystar.gov/ia/partners/prod_development/downloads/EPA_Datacenter_Report_Congress_Final1.pdfwritten by LLBL, project headed by Stephen Chu, who went on to be Secretary of Energy in the Obama administration
  13. 13. 13Green Games: A Practical Approach|Memory The bigger the block of memory, the more power it consumes The bigger the block of memory, the better power/operation ratio Excellent papers by Neil Neilson & assochttp://www.worlds-fastest.comhttp://www.behardware.com/articles/670-3/pc-s-actual-power-consumption.html
  14. 14. 14Green Games: A Practical Approach|Ugly truth about Disk DrivesA double in drive speedResults in a cube in power consumption
  15. 15. © 2009 IBM CorporationLook at SquishwareHey, you there.. What are you doing
  16. 16. 16Green Games: A Practical Approach|Problem of our Own MakingManage RiskManage ScheduleManage BudgetManage QualityMangers account for timeForcing people to be in the same office at thesame timeEverybody Drives40%Buildings account for40% of worldwide energyconsumption – andpresent the biggestopportunity for futureabatement.7
  17. 17. © 2009 IBM CorporationSolutions
  18. 18. 18Green Games: A Practical Approach|To realize the benefits ofgoing green, a gamecompany must understandthe entire production pipeline.
  19. 19. 19Green Games: A Practical Approach|Game Companies are able to go greentoday because their systems areinstrumented, interconnected and intelligent.INSTRUMENTEDWe now have the ability tomeasure, sense and see theexact condition ofeverything.INTERCONNECTEDPeople, systems and objects cancommunicate and interact witheach other in entirely new ways.INTELLIGENTWe can respond to changesquickly and accurately, and getbetter results by predicting andoptimizing for future events.
  20. 20. 20Green Games: A Practical Approach|Methodological approachModify infrastructure to optimize energyImplement executive energy dashboardPredict and control energy usage & eventsMeasure and benchmark energy & thermal performanceGet startedwith theseinitiativesGet startedwith theseinitiativesMANAGEMonitor, trend,and manageenergy to controlcosts and risksOPTIMIZEOptimize assetsand infrastructurefor energyefficiencyDISCOVERMeasure, collect, andbenchmark energyinformation to identifyopportunitiesREPORTTrack and verifyenergy efficiencyfor compliance andstakeholders
  21. 21. © 2009 IBM CorporationDatacenter SolutionsBig, Cold, Noisy, Power Hungry Dungeons
  22. 22. 22Green Games: A Practical Approach|EPA recommendations for ITData Center Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize data center infrastructures acrosscompany Design flexibility into new data center infrastructureIT Equipment Energy efficient hardware Virtualization and consolidation Innovative cooling technologies Active energy management Tiered storageFacilities / Property Instrumentation of all assets for power, temperature,layout, and problem identification Intelligent building management systemsData and applications Measure, collect, benchmark Monitor, trend, manage Tracking, verify, readiness for compliance Earn energy efficiency certificatesEnergy Management Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Chargeback and usage accounting for energy Consolidation and rationalizationhttp://www.energystar.gov/ia/partners/prod_development/downloads/EPA_Datacenter_Report_Congress_Final1.pdf
  23. 23. 23Green Games: A Practical Approach|Stuff you can’t control Site Infrastructure is 50% of a datacenter’s power consumption Cooling Power Distribution UPS efficiencyCo-location limits your ability to impactImprovements Cost ($K) PaybackReduce recirculation & bypass of cooling air < 5 < 1 yearIncrease CRAC air discharge temperature < 5 <1 yearAdjust indoor temperature & relative humidity < 3 <1 yearTurn off CRAC’s where no IT equipment load < 1 immediateImprove UPS efficiency 40-140 1-2 yearsConsider transferring IT loads to two PDUs Varies variesImplement occupancy sensor light controls < 5 1.5 yearsVariable speed fans 200 6 yearsVariable speed scroll compressors 300 18 yearsTotal 60 - 700 1 To 18 yearshttp://www.energystar.gov/ia/partners/prod_development/downloads/EPA_Datacenter_Report_Congress_Final1.pdf
  24. 24. 24Green Games: A Practical Approach|Realities for a Game running in a fixed price CoLoData Center Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize data center infrastructures acrosscompany Design flexibility into new data center infrastructureIT Equipment Energy efficient hardware Virtualization and consolidation Innovative cooling technologies Active energy management Storage reduction/consolidationFacilities / Property Instrumentation of all assets for power, temperature,layout, and problem identification Intelligent building management systemsData and applications Measure, collect, benchmark Monitor, trend, manage Tracking, verify, readiness for compliance Earn energy efficiency certificatesEnergy Management Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Chargeback and usage accounting for energy Consolidation and rationalizationhttp://www.energystar.gov/ia/partners/prod_development/downloads/EPA_Datacenter_Report_Congress_Final1.pdf
  25. 25. 25Green Games: A Practical Approach|What you can do with hardware in afixed price CoLo? High Density Servers– Reduced footprint– Smaller number of power taps means smaller monthly cost Go DISKLESS– Tricky technique: All servers boot from only 1 LUN– High performance
  26. 26. 26Green Games: A Practical Approach|RUN THE NUMBERS!Compare PlatformsFixed v.s. VariableCompare over Growth$0$50,000$100,000$150,000$200,000$250,000$300,000$350,000$400,000$450,000RD Blade 1U RD pkwh Blade pkwh 1U pkwhCommunity SizeMonthly cost of Operations Projectionscomparing 3 server types,in two different datacenter types
  27. 27. 27Green Games: A Practical Approach|You can do More things in a variablepriced Datacenter pStates– Low Wattage CPUs– High voltage power drops High Wattage power drops– More efficient power supplies Low wattage Memory MAID is NOT a solution for 24/7 games Operations MAID IS a solution for game studios
  28. 28. 28Green Games: A Practical Approach|Your power company, your friendPG&E in Nor Cal–25 different rebate programs–1.4 million dollars awarded to Net App
  29. 29. © 2009 IBM CorporationSquishy SolutionsHey, you there, stop that
  30. 30. 30Green Games: A Practical Approach|Change how people are managedManage by accomplishment not by timeManagers freed from baby sitting to focusing on goalsPeople freed to make accomplishments as they see fitPeople can work where they are, where it is naturalGo To Christopher Natsuume’s presentation tonight at 6http://www.business.com/guides/eco-friendly-business-management-8269/
  31. 31. 31Green Games: A Practical Approach|We’ve only just begun to uncoverwhat is possibleCHANGECONTRIBUTIONThe world will continue to become smallerflatter and smarterGrowth will be found in organizations thatPut back more than they take out
  32. 32. © 2009 IBM CorporationThank Yougeorged@us.ibm.com
  33. 33. 33Green Games: A Practical Approach|APPENDIX:More on Systematic approach to green33
  34. 34. 34Green Games: A Practical Approach|The demand for change is growing.U.S. states have announcedenergy efficiency targets.of companies surveyed saythe number of advocacy groupscollecting and reporting CSR-related information about themhas increased.CEOs view sustainabilityas impacting brand value.21 75% 8 in 10California: 33% by 2020Nevada: 15% by 2013, solar 5% of annualArizona: 1.1% by 2007, 60% solarNew Mexico: 10% by 2011Colorado: 10% by 2015Texas: 2.7% by 2009Hawaii: 33% by 2020Montana: 15% by 2015Iowa: 2% by 1999Minnesota: 19% by 2015Wisconsin: 2.2% by 2011Illinois: 12% by 2012New York: 24% by 2013Pennsylvania: 8% by 2020Washington, DC: 11% by 2022Maine: 30% by 2000Massachusetts: 4% by 2009Rhode Island: 16% by 2019Connecticut: 10% by 2010New Jersey: 6.5% by 2008Maryland: 7.5% by 2019
  35. 35. 35Green Games: A Practical Approach|today because all theparts of their systems can be madeinstrumented, interconnected andintelligent.INSTRUMENTEDWe now have the ability tomeasure, sense and see theexact condition ofeverything.INTERCONNECTEDPeople, systems and objects cancommunicate and interact witheach other in entirely new ways.INTELLIGENTWe can respond to changesquickly and accurately, and getbetter results by predicting andoptimizing for future events.
  36. 36. 36Green Games: A Practical Approach|An opportunity for smarter organizationsto achieve real benefits.Lower costs whileovercoming operationalbarriers.Strengthen reputationswhile meetingregulations.Create products andservices that giverise to new markets.+ + =
  37. 37. 37Green Games: A Practical Approach|To achieve these benefits,organizations must build:Green infrastructureInstrument, manage and optimizeacross broad infrastructure—including IT, buildings, systems andfleets. Manage the environmentalimpact of every asset. Enablecompliance readiness.1 Sustainable operationsDecrease workforce footprint.Optimize business processes toreduce cost and environmentalimpact across supply chains,manufacturing and development.Create environmentallyfriendly products.2 Intelligent systemsManage resources at the macrolevel—utilities, traffic and watersystems. Provide actionableinformation in real time to enablemore informed decision-making.3
  38. 38. 38Green Games: A Practical Approach|Lessons LearnedPreparation Enlist a Senior Executive Sponsor for enterprise view Motivate Business Units through benefits and incentives Build business case and gather data – financial, inventoryStart-Up Start small and build an enterprise view Run ops while transforming w/strong PM, dedicated team Define reference architecture for ‘to be’ environmentExecution Integrate waves / resources, leverage existing processes Enterprise criteria and strategy, communicate real-time Drive cultural change needed to support transformation
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