Visual Merchandiser

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In my intermediate (3-5) class, we had a guest artist come in to talk about their job. This artist was a visual merchandiser from the company Forever 21. She discussed her roles in the company, fashion, and why this is a career in art.

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Visual Merchandiser

  1. 1. VISUAL MERCHANDISING
  2. 2. MY COMPANY At Forever 21, style isn’t dictated…It’s inspired. Forever 21 is the leading fashion retailer of the latest trends and the season’s hottest styles at can’t-resist-prices. U.S. and international locations stay true to the fast-fashion destination’s iconic store aesthetic giving fashion fans all over the globe the unforgettable shopping experience that is the one and only Forever 21.
  3. 3. WHAT I DO  Works accordingly visual guidelines in order to generate sales and provide shopping ease for customers.  Creates window and merchandise displays within visual guidelines.
  4. 4. WHY IS FASHION ART?  The same amount of artistic expression goes into clothes, as a piece of pottery or a painting.  Art is defined as an aesthetic form. Aesthetic work can be anything, a painting, sculpture, music and even FASHION!!!  Fashion is a form of expression.  Aesthetic: appreciation of beauty.
  5. 5. G I R L S , W H AT A P P E A L S TO Y O U ?
  6. 6. G U Y S , W H AT A P P E A L S TO Y O U ?
  7. 7. THINK ABOUT IT! What is your favorite clothing brand? Why are you wearing today’s outfit?
  8. 8. CONGRATULATIONS! A famous magazine company has hired you to create next month’s front cover. Design the cover to appeal to students your age! Think about what is popular in clothing. What do you like? Think polka dots, mustaches, logos, stripes, color, music, animals, etc…

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