So, Who’s On the Innovators’ List? Global Total Overlooked Legends Surprises Neighbors Amazon Maroc Telecom Intuit Apple Tencent Reckitt Google Bharat Heavy BAE Systems L’Oreal Atlas Copco Rolls-Royce Toshiba Campbell Soup Unilever
But InnovationCan’t Take HoldUnless PeopleAre Ready ForChange
Hallmarks of an Innovation Culture• Building Customer-Centered Goals• Making Disruption A p p e a l i n g• Learning to Experiment Safely• Hiring for Transformation
The Logic of Putting Customers First Improved Products Happier Customers Business Success
Jeff Bezos tracks452 metrics. Ofthese, 80% relateto customers.
Meeting targets at Amazon means:• Making the site easier/faster• Constantly expanding SKUs• Minimizing address errors• Speeding up delivery times
A MZ Ne x e c u t i ve s a r ea s k e d t os p e n d t wod a y s ay e a rwo r k i n gi n a c a l lc e n t e r .
Most New Ideas Won’t Make ItLaunches Can Be Rare … Especially at Big Companies 100 80 100 60 80 40 20 60 0 40 20 0 Mid-Size Cos Big Cos. Sources: Accenture, PhRMA
Acting Like a Startup Can Help• Thrive on bare-bones budgets• Launch with ‘minimally viable products’• Do lots of A/B tests to see what works best• Upgrade your product often with new iterations• Don’t be afraid to drop a flawed idea in favor of a better one.
“If you’re notembarrassed by thefirst version of yourproduct, you’vereleased it too late.”- Reid HoffmanFounder of LinkedIn
Consider Your Own Best Hires (Odds Are That He or She)• Started in the Top Third but Not Top 5% of All Your Picks• Surpassed Expectations Again and Again• Grew Greatly as a Leader and Influencer• Gained Skills That Weren’t Even on Anyone’s List At the Time of Hiring• Lives and Breathes the Best of Your Organization’s Culture
“Good-to-greatcompanies placemore weight oncharacter than onspecific skills orexperience.”Jim CollinsGood to Great
Instead of Resorting to Familiar But Ill-Suited Techniques … Airplane Chatter The Prosecutor
Focus on Vital Areas That Go Beyond the LinkedIn Profile • What Do You Endlessly, Relentlessly Want to Do? • How Do You Work Your Way Through Tough Spots? • Are You a Good Fit for Us?
If in Doubt, Consider the Steve Jobs TestWould You Hire Him? 10-Second CV Education: Reed College dropout after one year. First Job: Phone hacker Current Job: Started Apple Computer, a 2-Person Company Appearance: Looks like Ho Chi Minh
Transformative Hires Will Test You;Are “Flaws” Offset by Rare Strengths?• Limited direct experience – can be offset by an intense, proven knack for fast learning• A career stumble or two – forgivable if it fuels self-awareness, resilience and drive.• Personalities that take a few moments to appreciate – tolerable if core character is solid.
Even Uncommon Traits May Matter• Amazon.com => F r u g a l i t y• Linear Technology => T i n k e r i n g• McKinsey => S t r i v e r s ’ Et e r n a l Dr i v e• P&G => C a n Y o u Mu l t i t a s k ?• What Traits Matter for RBS?
The Second Edge: See What Intriguing Candidates Do on the Web
How Stripe Found 978 Security Experts (while everyone was playing “Capture the Flag.”)