Can your website visitors easily find important information? Are you overwhelmed by the need to constantly create new content while maintaining all of your existing pages? Attend this session and learn how implementing a comprehensive content audit can help you increase conversion rates, improve traffic from search, decrease bounce rates and prioritize the most impactful online content. Learn how to effectively use your current content assets as well as have a better understanding of how to develop new content that’s relevant to your audiences.
In this webinar, you learn how to:
Implement a quantitative content inventory
Employ popular methods for evaluating your content quality
Use your current content assets more effectively
Get laser–like focus in developing new content that's useful and relevant to your audiences
Create a basic content governance structure to help manage online content assets for the long–term