[ comfort zone ] education innovation day Andrea Alfieri
About me <ul><li>Social Media Consultant and Trainer with LEN </li></ul><ul><li>Blogger Consultant and Teacher </li></ul><...
Welcome to the “ Why not? Inn” <ul><li>“ Let’s check you in” </li></ul><ul><li>We hope you enjoy your stay! </li></ul>
Our Reception is here to help education innovation day 2010 Social Media means people, not technology!
This is what we are famous for… education innovation day 2010 Learn these tags by heart…. You’ll need them!
Let me show you to your room… education innovation day 2010 Social Media in Plain English
You are in here (somewhere) education innovation day 2010 Even if you don’t know yet….
It’s a networked hotel… education innovation day 2010 Social Networking in plain English
Please, follow the hotel rules <ul><li>Respect the Spirit of the ‘Net </li></ul><ul><li>Listen </li></ul><ul><li>Add Value...
Meet some of our guest… education innovation day 2010
They are at your disposal… education innovation day 2010
Let me show you to our Spa… education innovation day 2010
You’ll find anything you need <ul><li>They are all fighting to grab your attention… </li></ul><ul><li>Wanna join the fight...
What do you want to be? <ul><li>We want to help SPA professionals to work better. </li></ul><ul><li>We want to offer not o...
What is the end game? <ul><li>Selling more products  (whether online or offline,  give them reasons  to buy and plenty of ...
What’s your story…? education innovation day 2010
Light a fire… need a match? education innovation day 2010 Fun Personality Controversy Inspiration Experience Learning
Virus Warning:  Pls spread one! education innovation day 2010 Fun Personality Controversy Inspiration Experience Learning ...
Guided tour also availabe education innovation day 2010 They…. Tell…. Your story New  “bottom up”  Yellow pages  to Geo-lo...
In case of emergency… education innovation day 2010 Reputation Management
End of story <ul><li>Thanks for the food! </li></ul>education innovation day 2010
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Education innovation day

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Transcript of "Education innovation day"

  1. 1. [ comfort zone ] education innovation day Andrea Alfieri
  2. 2. About me <ul><li>Social Media Consultant and Trainer with LEN </li></ul><ul><li>Blogger Consultant and Teacher </li></ul><ul><li>Politics & Society – University of London </li></ul><ul><li>TUI Travel, Oracle BEA Systems, Adecco, H3G, StoryWorldWide </li></ul><ul><li>1 year with Davines & Comfort Zone </li></ul><ul><li>Social Media coaching and training </li></ul><ul><li>Listening Project 2010 </li></ul><ul><li>Not quite enough freebies hence I’m still hanging around ;-) </li></ul>education innovation day 2010
  3. 3. Welcome to the “ Why not? Inn” <ul><li>“ Let’s check you in” </li></ul><ul><li>We hope you enjoy your stay! </li></ul>
  4. 4. Our Reception is here to help education innovation day 2010 Social Media means people, not technology!
  5. 5. This is what we are famous for… education innovation day 2010 Learn these tags by heart…. You’ll need them!
  6. 6. Let me show you to your room… education innovation day 2010 Social Media in Plain English
  7. 7. You are in here (somewhere) education innovation day 2010 Even if you don’t know yet….
  8. 8. It’s a networked hotel… education innovation day 2010 Social Networking in plain English
  9. 9. Please, follow the hotel rules <ul><li>Respect the Spirit of the ‘Net </li></ul><ul><li>Listen </li></ul><ul><li>Add Value </li></ul><ul><li>Respond </li></ul><ul><li>Do Good Things </li></ul><ul><li>Share the Wealth </li></ul><ul><li>Give Kudos </li></ul><ul><li>Don’t Spam </li></ul><ul><li>Be Real </li></ul><ul><li>Collaborate </li></ul>education innovation day 2010
  10. 10. Meet some of our guest… education innovation day 2010
  11. 11. They are at your disposal… education innovation day 2010
  12. 12. Let me show you to our Spa… education innovation day 2010
  13. 13. You’ll find anything you need <ul><li>They are all fighting to grab your attention… </li></ul><ul><li>Wanna join the fight? </li></ul><ul><li>For your consideration: </li></ul><ul><li>This is what you might want to do… </li></ul>education innovation day 2010
  14. 14. What do you want to be? <ul><li>We want to help SPA professionals to work better. </li></ul><ul><li>We want to offer not only a product, but an experience and a life style </li></ul><ul><li>We want to become a “Lovemark” </li></ul><ul><li>We want to be admired </li></ul><ul><li>We want to combine Science Innovation in a holistical approach </li></ul><ul><li>Patch Adams would tell you… </li></ul><ul><li>You need to give hope and advice </li></ul><ul><li>You need to alter the parameters and surprise people </li></ul><ul><li>You need to alter programmed reaction changing some variables </li></ul>education innovation day 2010
  15. 15. What is the end game? <ul><li>Selling more products (whether online or offline, give them reasons to buy and plenty of options) </li></ul><ul><li>Generate business leads by engaging in proactive communication (collaborate/participate). </li></ul><ul><li>Increase Brand(s) awareness. </li></ul><ul><li>Drive online traffic onto institutional sites. </li></ul><ul><li>Exploit bottom up content to creating relationships and opportunities ( be ahead of the game, participate, make easy collating new ideas & suggestions ). </li></ul><ul><li>Exploit Social Media tools and experience for recruitment purposes (hairdressers and professional masseurs). </li></ul><ul><li>Inform users of product/services availability and distributive channels. </li></ul><ul><li>Show your competence & know how, inspire people, teach as much as learn from them </li></ul><ul><li>Customer care and assistance (answer questions promptly, be honest, proactive and collaborative) </li></ul>education innovation day 2010
  16. 16. What’s your story…? education innovation day 2010
  17. 17. Light a fire… need a match? education innovation day 2010 Fun Personality Controversy Inspiration Experience Learning
  18. 18. Virus Warning: Pls spread one! education innovation day 2010 Fun Personality Controversy Inspiration Experience Learning Distance Learning
  19. 19. Guided tour also availabe education innovation day 2010 They…. Tell…. Your story New “bottom up” Yellow pages to Geo-locate my reputation
  20. 20. In case of emergency… education innovation day 2010 Reputation Management
  21. 21. End of story <ul><li>Thanks for the food! </li></ul>education innovation day 2010
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