The Mobile Recruiting Experience

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My Company

My Project

My Blog

My Book

On Your Mark, Get Set, Mobile…

Remember Us?

Mobile is Not Just a Phone It’s Text, Email, Video & Web

3 Things Most People Carry Keys Wallet Mobile

Mobile 101

The Evolution of Media

Medium Print (1500’s)

Recordings (1890’s)

Cinema (1910’s)

Radio (1920’s)

TV (1950’s)

Internet (1990’s)

Mobile is the 4th Screen & Stands to be Most Influential

Mobile Phone Terminology

Mobile Phone Terminology GSM

Mobile Phone Terminology GSM WAP

Mobile Phone Terminology GSM WAP SMS

Mobile Phone Terminology GSM MMS WAP SMS

Mobile Phone Terminology GSM MMS Short WAP Code SMS

Mobile Phone Terminology GSM MMS Short WAP Code QR SMS Code

Mobile Device Lineup

Mobile Device Lineup Smart Phones

Mobile Device Lineup Smart Laptops Phones

Mobile Device Lineup Smart Laptops Netbooks Phones

Mobile Device Lineup Smart Laptops Netbooks Gaming Phones Devices

Mobile Device Lineup Smart Laptops Netbooks Gaming Tablets Phones Devices

Building A Case for Mobile

Social Media

Search Engines

The Blogosphere

“ Mobile Will Be The Next Great Phenomenom Eric Schmidt, Google 2005 ”

Why Mobile?

It’s Freedom

It’s Anywhere, Anytime Access

Mobile Web is on Nearly Everything

Mobile Devices & PC’’s: A Place for Both 30 Second Task 30 Minute Task Unplanned Planned Multi-Tasking Focused-Attention SMS Email

Obama 2008 Presidential Campaign 2.9M Text Messages to Voters Haiti Relief via Text Messages Record $22M by 1/19 to Red Cross

Debunking Mobile Myths

Myth #1 Mobile is Just Hype

Myth #2 Mobile is Only Used by Youth Generation

Myth #3 Mobile Marketing is Equivalent to SPAM

A Few Facts to Consider

Over 100% Penetration in Industrialized World

4.6B Mobile Phone Subscriptions (3.9B Unique)

39% in U.S. No Longer Have Land Line Phones

Translation…

The Mobile Recruiting Landscape

9 Areas of Focus

Text Message

Mobile Web

Mobile Search

Social Networking

Proximity Marketing

Mobile Email

Video & Audio Mobile Email

Video & Audio Mobile Email Application Development

Text Message

Text-to- Link Text Clubs/ Subscriptions Text Message Text Contests/ Alerts Voting

BREAKOUT OF TEXT MESSAGE -MOST COMMON USE OF MOBILE DEVICES NEXT TO CALLING -MOST POPULAR FORM OF COMMUNICATION TODAY -FAST AND EXTREMELY EASY TO DO -COST EFFECTIVE -HIGH RESPONSE RATE AND ROI -CAMPAIGNS SHOW YOU ARE ON CUTTING- EDGE

The Field Tatango iLoop Mobile TextMarks Hipcricket SumoText Mobivity mobileStorm Punchkick Interactive

Mobile Web

Mobile Web Corporate Website Career Site Blog Landing Pages

BREAKOUT OF MOBILE WEB -STAYING CURRENT WITH LATEST TRENDS -LOCATION-BASED BENEFITS; TIMELY INFORMATION ON YOUR BUSINESS -ANOTHER AVENUE TO REACH JOB SEEKERS ON THE GO -MOBILE CAREER SITE SERVES AS LIKELY FIRST TOUCHPOINT FOR JOB SEEKERS

The Field Movitas MoFuse Mobify Movylo Winksite

Mobile Search

Pay-Per- Call Pay- Per-Click Mobile Search Click- Click- Banner Download to-Call to-Video Ads Content

BREAKOUT OF MOBILE SEARCH -BEST TOOL FOR LOCATION-SPECIFIC INFORMATION (ex: CAREER SITE) -SEVERAL WAYS FOR RECRUITERS TO USE (ex: PAID SEARCH) -GREATER TRAFFIC TO JOB OPPORTUNITIES -ANOTHER AVENUE TO BE FOUND

The Field admob Quattro Wireless Jumptap Mobclix Millenial Media ipsh

Mobile Recruiting Tools to Tackle

Source Candidates

Source Candidates Recruit Talent

Source Candidates Recruit Talent Manage Information

Source Candidates Recruit Talent Manage Information Be Found

How Geoff is Using Mobile

GeoffPeterson.com Mobile Website

http://www.mobilemerger.com	2922
http://www.geoffpeterson.com	813
http://www.generallead.com	452
http://www.slideshare.net	33
http://samiloaeticafrankin.blogspot.com	25
http://www.collegerecruiter.com	14
http://www.globalfinanceworld.com	12
http://216.222.205.179	11
http://tabillo.staging.tabillo.com	7
http://linkedin.staging.tabillo.com	5
http://www.google.com	3
http://createchgroup.staging.tabillo.com	3
http://www.employeefactor.com	2
http://www.lmodules.com	1
http://erms.staging.tabillo.com	1
http://www.wikiglobalmart.org	1

The Mobile Recruiting Experience

by Geoff Peterson on Mar 28, 2010

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The Mobile Recruiting Experience — Presentation Transcript