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The Mobile Recruiting Experience
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The Mobile Recruiting Experience

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"Shortened" presetation given by Geoff Peterson at ERE Expo in San Diego and First Interview event in New Orleans, March 2010. Full presentation available with FREE mobile consultations. …

"Shortened" presetation given by Geoff Peterson at ERE Expo in San Diego and First Interview event in New Orleans, March 2010. Full presentation available with FREE mobile consultations.

This presentation gives an overview of mobile technologies and the mobile recruiting landscape.

Published in: Self Improvement

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  • Great thank you
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  • Geoff - great presenation and I would very much like to share with my exec team and get us going in this direction...can you send me a slide deck, Its hard to access here.

    thanks, lee@humanitresources.com ....will try to send a LI email as well....Regards, LEE
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  • Hi Geoff! Like you, I believe that mobile phones are becoming more and more accessible and functional as technological innovations arise. And your presentation is a testament to that. Hope developers and more telcos see this preso as an inspiration.

    I wanna know more about The Mobile Recruiting Experience. Will you be able to send me the original slides, if it's too tedious to post it here? My mail is lisawenceslao@gmail.com. Greatly appreciate it, Geoff!
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  • Thanks for the kudos everyone! Glad you enjoyed the presentation. Let me know if you want to connect further on mobile technology and mobile recruiting.
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  • visuelle sympa
    présentation du mobile claire
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Transcript

  • 1. Presented at : &
  • 2. My Company
  • 3. My Project
  • 4. My Blog
  • 5. My Book
  • 6. On Your Mark, Get Set, Mobile…
  • 7. Remember Us?
  • 8. Mobile is Not Just a Phone It’s Text, Email, Video & Web
  • 9. 3 Things Most People Carry Keys Wallet Mobile
  • 10. Mobile 101
  • 11. The Evolution of Media
  • 12. Medium Print (1500’s)
  • 13. Recordings (1890’s)
  • 14. Cinema (1910’s)
  • 15. Radio (1920’s)
  • 16. TV (1950’s)
  • 17. Internet (1990’s)
  • 18. Mobile is the 4th Screen & Stands to be Most Influential
  • 19. Mobile Phone Terminology
  • 20. Mobile Phone Terminology GSM
  • 21. Mobile Phone Terminology GSM WAP
  • 22. Mobile Phone Terminology GSM WAP SMS
  • 23. Mobile Phone Terminology GSM MMS WAP SMS
  • 24. Mobile Phone Terminology GSM MMS Short WAP Code SMS
  • 25. Mobile Phone Terminology GSM MMS Short WAP Code QR SMS Code
  • 26. Mobile Device Lineup
  • 27. Mobile Device Lineup Smart Phones
  • 28. Mobile Device Lineup Smart Laptops Phones
  • 29. Mobile Device Lineup Smart Laptops Netbooks Phones
  • 30. Mobile Device Lineup Smart Laptops Netbooks Gaming Phones Devices
  • 31. Mobile Device Lineup Smart Laptops Netbooks Gaming Tablets Phones Devices
  • 32. Building A Case for Mobile
  • 33. Social Media
  • 34. Search Engines
  • 35. The Blogosphere
  • 36. “ Mobile Will Be The Next Great Phenomenom Eric Schmidt, Google 2005 ”
  • 37. Why Mobile?
  • 38. It’s Freedom
  • 39. It’s Anywhere, Anytime Access
  • 40. Mobile Web is on Nearly Everything
  • 41. Mobile Devices & PC’’s: A Place for Both 30 Second Task 30 Minute Task Unplanned Planned Multi-Tasking Focused-Attention SMS Email
  • 42. Obama 2008 Presidential Campaign 2.9M Text Messages to Voters Haiti Relief via Text Messages Record $22M by 1/19 to Red Cross
  • 43. Debunking Mobile Myths
  • 44. Myth #1 Mobile is Just Hype
  • 45. Myth #2 Mobile is Only Used by Youth Generation
  • 46. Myth #3 Mobile Marketing is Equivalent to SPAM
  • 47. A Few Facts to Consider
  • 48. Over 100% Penetration in Industrialized World
  • 49. 4.6B Mobile Phone Subscriptions (3.9B Unique)
  • 50. 39% in U.S. No Longer Have Land Line Phones
  • 51. Translation…
  • 52. The Mobile Recruiting Landscape
  • 53. 9 Areas of Focus
  • 54. Voice
  • 55. Text Message
  • 56. Mobile Web
  • 57. Mobile Search
  • 58. Social Networking
  • 59. Proximity Marketing
  • 60. Mobile Email
  • 61. Video & Audio Mobile Email
  • 62. Video & Audio Mobile Email Application Development
  • 63. Text Message
  • 64. Text-to- Link Text Clubs/ Subscriptions Text Message Text Contests/ Alerts Voting
  • 65. BREAKOUT OF TEXT MESSAGE -MOST COMMON USE OF MOBILE DEVICES NEXT TO CALLING -MOST POPULAR FORM OF COMMUNICATION TODAY -FAST AND EXTREMELY EASY TO DO -COST EFFECTIVE -HIGH RESPONSE RATE AND ROI -CAMPAIGNS SHOW YOU ARE ON CUTTING- EDGE
  • 66. The Field Tatango iLoop Mobile TextMarks Hipcricket SumoText Mobivity mobileStorm Punchkick Interactive
  • 67. Mobile Web
  • 68. Mobile Web Corporate Website Career Site Blog Landing Pages
  • 69. BREAKOUT OF MOBILE WEB -STAYING CURRENT WITH LATEST TRENDS -LOCATION-BASED BENEFITS; TIMELY INFORMATION ON YOUR BUSINESS -ANOTHER AVENUE TO REACH JOB SEEKERS ON THE GO -MOBILE CAREER SITE SERVES AS LIKELY FIRST TOUCHPOINT FOR JOB SEEKERS
  • 70. The Field Movitas MoFuse Mobify Movylo Winksite
  • 71. Mobile Search
  • 72. Pay-Per- Call Pay- Per-Click Mobile Search Click- Click- Banner Download to-Call to-Video Ads Content
  • 73. BREAKOUT OF MOBILE SEARCH -BEST TOOL FOR LOCATION-SPECIFIC INFORMATION (ex: CAREER SITE) -SEVERAL WAYS FOR RECRUITERS TO USE (ex: PAID SEARCH) -GREATER TRAFFIC TO JOB OPPORTUNITIES -ANOTHER AVENUE TO BE FOUND
  • 74. The Field admob Quattro Wireless Jumptap Mobclix Millenial Media ipsh
  • 75. Mobile Recruiting Tools to Tackle
  • 76. Source Candidates
  • 77. Source Candidates Recruit Talent
  • 78. Source Candidates Recruit Talent Manage Information
  • 79. Source Candidates Recruit Talent Manage Information Be Found
  • 80. How Geoff is Using Mobile
  • 81. GeoffPeterson.com Mobile Website