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Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
Made to Stick slides
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Made to Stick slides

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done with BRWMG March 2008

done with BRWMG March 2008

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  • Transcript

    • 1. Journey
    • 2.  
    • 3.  
    • 4. Kidney Heist Tale The Truth About Movie Popcorn
    • 5.  
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10. “ Where there’s smoke there’s FIRE”
    • 11.  
    • 12.
      • S implicity
      • U nexpectedness
      • C oncreteness
      • C redibility
      • E motions
      • S tories
    • 13. Group Summary of Made to Stick
      • Small Groups
      • Random Paragraphs – Find the Core
      • Write in marker on A4
      The Core Message(s) of each paragraph/section (18)
    • 14.  
    • 15.
      • S implicity
      • U nexpectedness
      • C oncreteness
      • C redibility
      • E motions
      • S tories
    • 16. S imple
    • 17.  
    • 18. 2 Steps
    • 19. S implicity U nexpectedness C oncreteness C redibility E motions S tories
    • 20. THE Low Fare Airline Southwest 1000’s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander’s intent
    • 21.
      • “ A healthy 17-year-old heart pumped the gift of life through 34 year-old Bruce Murray, following a four-hour transplant that doctors said went without a hitch.”
      • Award Winning Journalist Lead.
    • 22. 3 Words
    • 23. S imple
    • 24. Compact
    • 25.
      • "Comprehensive community building like in Victorian Landcare, lends itself to a return on investment rationale that can be modeled on current best practice"
    • 26. “ A bird in the hand is worth 2 in the bush” Proverb
    • 27. J FKFB INAT OAF LNA SAI RS
    • 28. JFK FBI NATO AFL NASA IRS
    • 29.  
    • 30.  
    • 31.  
    • 32. Curse of Knowledge
      • “ Maximising shareholder value”
      • CEO its ok
      • … Flight attendant its not
    • 33. S imple
    • 34.  
    • 35. U nexpected
    • 36. Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.
    • 37. C oncrete
    • 38. C redible
    • 39. E motional
    • 40. S tories
    • 41. HUMOUR

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