Forget the Magic Lever & lessons from social media

CommunicateCreatePlay 2009 Waste Education Conference

But!

Forget the magic lever & Lessons from Social Media

Anglesea NEIP

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Control is an Illusion! Cause and effect links are not-known

Known

Known Simple & Complicated

Complex

Complex Not Known

Unpredictable

Multiple Feedback Loops

Complex Complicated

•The Cynefin framework is a model used to describe problems, situations and systems. •The model provides a taxonomy that guides what sort of explanations and/or solutions may apply. •It was developed by David Snowden and his collaborators. •The Cynefin framework draws on complex adaptive systems theory, cognitive science, Anthropology, as well as evolutionary psychology. •It \"explores the relationship between man, experience and context\"[1] and proposes new approaches to communication, decision-making, policy-making and knowledge management in complex social environments.

Cynefin Dave Snowden @ Cognitive Edge

Behaviour Change

Just try to predict my next move!?

s t i c k y

Centralised Spoke & Hub Distributed

“Most people don’t care about you!” Seth Godin. Tribes.

Centralised Spoke & Hub Distributed

106, 000, 000

If MySpace were a country,

#11

2, 700, 000, 000

# Text Messages … Daily

47, 000, 000

$100 per laptop project

50 to 100,000,000 every year

Behaviour Change

Evan Williams

Where do find the ti

“You can’t predict outcomes when tapping this Cognitive Surplus!” Clay Shir

“Try lots and lots of new things and fail informatively so you can find a skull on a pikestaff somehwhere” Clay Shirky

Coordination Institutions Produce & Watch & Share Consume

Coordination Institutions Produce & Watch & Share Consume Web 2.0 Web 1.0

Coordination Institutions Produce & Watch & Share Consume

Coordination Institutions

“Certain technologies can amplify collective action.” Howard Rheingold

“But it’s not the technology ... it’s the emerging social practices” Howard Rheingold

In Sum …

1 more thing

Thankyou Geoff Brown

The Fine Print and Acknowledgements Thanks to Hugh McLeod for creating such accessible and wonderful comics - http://www.gapingvoid.com/ Thanks to friend and colleague Simon Kneebone for all of his great cartoons and ideas Thanks to Mark Earls for writing the book Herd and making the concepts of complexity and behaviour change make sense to me! Mark’s blog is here - http://herd.typepad.com/herd_the_hidden_truth_abo/ Thanks to Dave Snowden over at Cognitive Edge for the Cynefin Framework and stories about 10 y.o. boys birthday parties on his podcasts. Dave’s blog is here - http://www.cognitive-edge.com/blogs/dave/ Thanks to Viv McWaters for providing me the inspiration to pursue all this stuff AND for her own writings on her blog over here - http://vivmcwaters.com.au/ Thanks to Faris Jakob for his presentation Be Nice or Leave (I lifted a few slides from you) - http://www.slideshare.net/farisyakob Thanks to crew at NESTA Connect this great blog post on Valuing Networks - http://blogs.nesta.org.uk/connect/2008/12/connecting-dots-and-valuing-networks.html Thanks to Clay Shirky (http://www.shirky.com/weblog/) and Howard Rheingold (http://www.rheingold.com/) for their books and blogs and ideas Thanks to Karl Fish for his great Slideshow Video Did You Know (and for the use of the some of the slides) - http://www.youtube.com/watch?v=pMcfrLYDm2U … and finally thanks to Garr Reynolds for Presentation Zen. Without it I’m afraid all of the slides would look like slide # 28

Forget the Magic Lever & lessons from social media

1 comments

Notes on slide 1

4 Favorites & 2 Groups