Your SlideShare is downloading. ×
CommunicateCreatePlay
 2009 Waste Education Conference
But!
Forget the magic lever &
      Lessons from Social Media
Anglesea NEIP
?
?
?
Control is an Illusion!
       Cause and effect links
              are not-known
Known
Known
Simple & Complicated
Complex
Complex

Not Known
Unpredictable
Multiple Feedback
            Loops
Complex   Complicated
•The Cynefin framework is a model used to describe
problems, situations and systems.
•The model provides a taxonomy that g...
Cynefin
Dave Snowden @ Cognitive Edge
Behaviour Change
Behaviour Change
Behaviour Change
Just try to
predict my
   next
  move!?
s t i c k y
Centralised
                     Spoke & Hub




              Distributed
“Most people don’t care about you!”
            Seth Godin. Tribes.
Centralised
                     Spoke & Hub




              Distributed
106, 000, 000
106, 000, 000
If MySpace were a country,
#11
2, 700, 000, 000
2, 700, 000, 000
# Text Messages
     … Daily
# Text Messages
     … Daily
47, 000, 000
$100 per laptop project
50 to 100,000,000 every year
Behaviour
 Change
Evan Williams
Where do
find the ti
“You can’t predict
outcomes when
tapping this
Cognitive Surplus!”
             Clay Shir
“Try lots and lots of
new things and fail
informatively so you
can find a skull on a
pikestaff somehwhere”
            Cla...
Coordination   Institutions

  Produce &     Watch &
    Share       Consume
Coordination    Institutions

  Produce &      Watch &
    Share        Consume



Web 2.0        Web 1.0
Coordination   Institutions

  Produce &     Watch &
    Share       Consume
Coordination   Institutions

  Produce &     Watch &
    Share       Consume
Coordination   Institutions

  Produce &     Watch &
    Share       Consume
Coordination   Institutions
“Certain technologies can
amplify collective action.”
Howard Rheingold
“But it’s not the technology ... it’s
the emerging social practices”
Howard Rheingold
In Sum …
1 more thing
Thankyou
 Geoff Brown
The Fine Print and Acknowledgements
Thanks to Hugh McLeod for creating such accessible and wonderful comics - http://www.g...
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Forget the Magic Lever & lessons from social media
Upcoming SlideShare
Loading in...5
×

Forget the Magic Lever & lessons from social media

1,047

Published on

Here the slides that went with a Keynote Presentation that I had the honor of delivering at the 2009 Melbourne Waste Education Conference & Expo.
I'll follow this one with a version with voice over in a slidecast,

Published in: Education, Technology
1 Comment
5 Likes
Statistics
Notes

  • Fantastic presentation Geoff!!
    Heather

    [Comment posted from http://www.yesandspace.com.au/?p=492&cpage=1#comment-384]
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,047
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "Forget the Magic Lever & lessons from social media"

  1. 1. CommunicateCreatePlay 2009 Waste Education Conference
  2. 2. But!
  3. 3. Forget the magic lever & Lessons from Social Media
  4. 4. Anglesea NEIP
  5. 5. ?
  6. 6. ?
  7. 7. ?
  8. 8. Control is an Illusion! Cause and effect links are not-known
  9. 9. Known
  10. 10. Known Simple & Complicated
  11. 11. Complex
  12. 12. Complex Not Known
  13. 13. Unpredictable
  14. 14. Multiple Feedback Loops
  15. 15. Complex Complicated
  16. 16. •The Cynefin framework is a model used to describe problems, situations and systems. •The model provides a taxonomy that guides what sort of explanations and/or solutions may apply. •It was developed by David Snowden and his collaborators. •The Cynefin framework draws on complex adaptive systems theory, cognitive science, Anthropology, as well as evolutionary psychology. •It quot;explores the relationship between man, experience and contextquot;[1] and proposes new approaches to communication, decision-making, policy-making and knowledge management in complex social environments.
  17. 17. Cynefin Dave Snowden @ Cognitive Edge
  18. 18. Behaviour Change
  19. 19. Behaviour Change
  20. 20. Behaviour Change
  21. 21. Just try to predict my next move!?
  22. 22. s t i c k y
  23. 23. Centralised Spoke & Hub Distributed
  24. 24. “Most people don’t care about you!” Seth Godin. Tribes.
  25. 25. Centralised Spoke & Hub Distributed
  26. 26. 106, 000, 000
  27. 27. 106, 000, 000
  28. 28. If MySpace were a country,
  29. 29. #11
  30. 30. 2, 700, 000, 000
  31. 31. 2, 700, 000, 000
  32. 32. # Text Messages … Daily
  33. 33. # Text Messages … Daily
  34. 34. 47, 000, 000
  35. 35. $100 per laptop project
  36. 36. 50 to 100,000,000 every year
  37. 37. Behaviour Change
  38. 38. Evan Williams
  39. 39. Where do find the ti
  40. 40. “You can’t predict outcomes when tapping this Cognitive Surplus!” Clay Shir
  41. 41. “Try lots and lots of new things and fail informatively so you can find a skull on a pikestaff somehwhere” Clay Shirky
  42. 42. Coordination Institutions Produce & Watch & Share Consume
  43. 43. Coordination Institutions Produce & Watch & Share Consume Web 2.0 Web 1.0
  44. 44. Coordination Institutions Produce & Watch & Share Consume
  45. 45. Coordination Institutions Produce & Watch & Share Consume
  46. 46. Coordination Institutions Produce & Watch & Share Consume
  47. 47. Coordination Institutions
  48. 48. “Certain technologies can amplify collective action.” Howard Rheingold
  49. 49. “But it’s not the technology ... it’s the emerging social practices” Howard Rheingold
  50. 50. In Sum …
  51. 51. 1 more thing
  52. 52. Thankyou Geoff Brown
  53. 53. The Fine Print and Acknowledgements Thanks to Hugh McLeod for creating such accessible and wonderful comics - http://www.gapingvoid.com/ Thanks to friend and colleague Simon Kneebone for all of his great cartoons and ideas Thanks to Mark Earls for writing the book Herd and making the concepts of complexity and behaviour change make sense to me! Mark’s blog is here - http://herd.typepad.com/herd_the_hidden_truth_abo/ Thanks to Dave Snowden over at Cognitive Edge for the Cynefin Framework and stories about 10 y.o. boys birthday parties on his podcasts. Dave’s blog is here - http://www.cognitive-edge.com/blogs/dave/ Thanks to Viv McWaters for providing me the inspiration to pursue all this stuff AND for her own writings on her blog over here - http://vivmcwaters.com.au/ Thanks to Faris Jakob for his presentation Be Nice or Leave (I lifted a few slides from you) - http://www.slideshare.net/farisyakob Thanks to crew at NESTA Connect this great blog post on Valuing Networks - http://blogs.nesta.org.uk/connect/2008/12/connecting-dots-and-valuing-networks.html Thanks to Clay Shirky (http://www.shirky.com/weblog/) and Howard Rheingold (http://www.rheingold.com/) for their books and blogs and ideas Thanks to Karl Fish for his great Slideshow Video Did You Know (and for the use of the some of the slides) - http://www.youtube.com/watch?v=pMcfrLYDm2U … and finally thanks to Garr Reynolds for Presentation Zen. Without it I’m afraid all of the slides would look like slide # 28

×