CommunicateCreatePlay
2009 Waste Education Conference

But!

Forget the magic lever &
Lessons from Social Media

Anglesea NEIP

?

?

?

Control is an Illusion!
Cause and effect links
are not-known

Known

Known
Simple & Complicated

Complex

Complex
Not Known

Unpredictable

Multiple Feedback
Loops

Complex Complicated

•The Cynefin framework is a model used to describe
problems, situations and systems.
•The model provides a taxonomy that guides what sort of
explanations and/or solutions may apply.
•It was developed by David Snowden and his
collaborators.
•The Cynefin framework draws on complex adaptive
systems theory, cognitive science, Anthropology, as well
as evolutionary psychology.
•It \"explores the relationship between man, experience
and context\"[1] and proposes new approaches to
communication, decision-making, policy-making and
knowledge management in complex social environments.

Cynefin
Dave Snowden @ Cognitive Edge

Behaviour Change

Behaviour Change

Behaviour Change

Just try to
predict my
next
move!?

s t i c k y

Centralised
Spoke & Hub
Distributed

“Most people don’t care about you!”
Seth Godin. Tribes.

Centralised
Spoke & Hub
Distributed

106, 000, 000

106, 000, 000

If MySpace were a country,

#11

2, 700, 000, 000

2, 700, 000, 000

# Text Messages
… Daily

# Text Messages
… Daily

47, 000, 000

$100 per laptop project

50 to 100,000,000 every year

Behaviour
Change

Evan Williams

Where do
find the ti

“You can’t predict
outcomes when
tapping this
Cognitive Surplus!”
Clay Shir

“Try lots and lots of
new things and fail
informatively so you
can find a skull on a
pikestaff somehwhere”
Clay Shirky

Coordination Institutions
Produce & Watch &
Share Consume

Coordination Institutions
Produce & Watch &
Share Consume
Web 2.0 Web 1.0

Coordination Institutions
Produce & Watch &
Share Consume

Coordination Institutions
Produce & Watch &
Share Consume

Coordination Institutions
Produce & Watch &
Share Consume

Coordination Institutions

“Certain technologies can
amplify collective action.”
Howard Rheingold

“But it’s not the technology ... it’s
the emerging social practices”
Howard Rheingold

In Sum …

1 more thing

Thankyou
Geoff Brown

The Fine Print and Acknowledgements
Thanks to Hugh McLeod for creating such accessible and wonderful comics - http://www.gapingvoid.com/
Thanks to friend and colleague Simon Kneebone for all of his great cartoons and ideas
Thanks to Mark Earls for writing the book Herd and making the concepts of complexity and behaviour change make
sense to me! Mark’s blog is here - http://herd.typepad.com/herd_the_hidden_truth_abo/
Thanks to Dave Snowden over at Cognitive Edge for the Cynefin Framework and stories about 10 y.o. boys birthday
parties on his podcasts. Dave’s blog is here - http://www.cognitive-edge.com/blogs/dave/
Thanks to Viv McWaters for providing me the inspiration to pursue all this stuff AND for her own writings on her blog
over here - http://vivmcwaters.com.au/
Thanks to Faris Jakob for his presentation Be Nice or Leave (I lifted a few slides from you) -
http://www.slideshare.net/farisyakob
Thanks to crew at NESTA Connect this great blog post on Valuing Networks -
http://blogs.nesta.org.uk/connect/2008/12/connecting-dots-and-valuing-networks.html
Thanks to Clay Shirky (http://www.shirky.com/weblog/) and Howard Rheingold (http://www.rheingold.com/) for their
books and blogs and ideas
Thanks to Karl Fish for his great Slideshow Video Did You Know (and for the use of the some of the slides) -
http://www.youtube.com/watch?v=pMcfrLYDm2U
… and finally thanks to Garr Reynolds for Presentation Zen. Without it I’m afraid all of the slides would look like slide #
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