Forget the Magic Lever & lessons from social media

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Here the slides that went with a Keynote Presentation that I had the honor of delivering at the 2009 Melbourne Waste Education Conference & Expo. …

Here the slides that went with a Keynote Presentation that I had the honor of delivering at the 2009 Melbourne Waste Education Conference & Expo.
I'll follow this one with a version with voice over in a slidecast,

More in: Education , Technology
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  • Fantastic presentation Geoff!!
    Heather

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Transcript

  • 1. CommunicateCreatePlay 2009 Waste Education Conference
  • 2. But!
  • 3. Forget the magic lever & Lessons from Social Media
  • 4. Anglesea NEIP
  • 5. ?
  • 6. ?
  • 7. ?
  • 8. Control is an Illusion! Cause and effect links are not-known
  • 9. Known
  • 10. Known Simple & Complicated
  • 11. Complex
  • 12. Complex Not Known
  • 13. Unpredictable
  • 14. Multiple Feedback Loops
  • 15. Complex Complicated
  • 16. •The Cynefin framework is a model used to describe problems, situations and systems. •The model provides a taxonomy that guides what sort of explanations and/or solutions may apply. •It was developed by David Snowden and his collaborators. •The Cynefin framework draws on complex adaptive systems theory, cognitive science, Anthropology, as well as evolutionary psychology. •It quot;explores the relationship between man, experience and contextquot;[1] and proposes new approaches to communication, decision-making, policy-making and knowledge management in complex social environments.
  • 17. Cynefin Dave Snowden @ Cognitive Edge
  • 18. Behaviour Change
  • 19. Behaviour Change
  • 20. Behaviour Change
  • 21. Just try to predict my next move!?
  • 22. s t i c k y
  • 23. Centralised Spoke & Hub Distributed
  • 24. “Most people don’t care about you!” Seth Godin. Tribes.
  • 25. Centralised Spoke & Hub Distributed
  • 26. 106, 000, 000
  • 27. 106, 000, 000
  • 28. If MySpace were a country,
  • 29. #11
  • 30. 2, 700, 000, 000
  • 31. 2, 700, 000, 000
  • 32. # Text Messages … Daily
  • 33. # Text Messages … Daily
  • 34. 47, 000, 000
  • 35. $100 per laptop project
  • 36. 50 to 100,000,000 every year
  • 37. Behaviour Change
  • 38. Evan Williams
  • 39. Where do find the ti
  • 40. “You can’t predict outcomes when tapping this Cognitive Surplus!” Clay Shir
  • 41. “Try lots and lots of new things and fail informatively so you can find a skull on a pikestaff somehwhere” Clay Shirky
  • 42. Coordination Institutions Produce & Watch & Share Consume
  • 43. Coordination Institutions Produce & Watch & Share Consume Web 2.0 Web 1.0
  • 44. Coordination Institutions Produce & Watch & Share Consume
  • 45. Coordination Institutions Produce & Watch & Share Consume
  • 46. Coordination Institutions Produce & Watch & Share Consume
  • 47. Coordination Institutions
  • 48. “Certain technologies can amplify collective action.” Howard Rheingold
  • 49. “But it’s not the technology ... it’s the emerging social practices” Howard Rheingold
  • 50. In Sum …
  • 51. 1 more thing
  • 52. Thankyou Geoff Brown
  • 53. The Fine Print and Acknowledgements Thanks to Hugh McLeod for creating such accessible and wonderful comics - http://www.gapingvoid.com/ Thanks to friend and colleague Simon Kneebone for all of his great cartoons and ideas Thanks to Mark Earls for writing the book Herd and making the concepts of complexity and behaviour change make sense to me! Mark’s blog is here - http://herd.typepad.com/herd_the_hidden_truth_abo/ Thanks to Dave Snowden over at Cognitive Edge for the Cynefin Framework and stories about 10 y.o. boys birthday parties on his podcasts. Dave’s blog is here - http://www.cognitive-edge.com/blogs/dave/ Thanks to Viv McWaters for providing me the inspiration to pursue all this stuff AND for her own writings on her blog over here - http://vivmcwaters.com.au/ Thanks to Faris Jakob for his presentation Be Nice or Leave (I lifted a few slides from you) - http://www.slideshare.net/farisyakob Thanks to crew at NESTA Connect this great blog post on Valuing Networks - http://blogs.nesta.org.uk/connect/2008/12/connecting-dots-and-valuing-networks.html Thanks to Clay Shirky (http://www.shirky.com/weblog/) and Howard Rheingold (http://www.rheingold.com/) for their books and blogs and ideas Thanks to Karl Fish for his great Slideshow Video Did You Know (and for the use of the some of the slides) - http://www.youtube.com/watch?v=pMcfrLYDm2U … and finally thanks to Garr Reynolds for Presentation Zen. Without it I’m afraid all of the slides would look like slide # 28