Bringing GIS to a Wider AudienceCharles Kennelly
ArcGIS                       is a platform that we use tohelp people solve their business problems using thegeographical a...
The ArcGIS platformcombines data and functionality and it is available assoftware components that can be deployed on premi...
BarriersComplexity, accessibility                            9
“Any intelligent fool can make thingsbigger and more complex...It takes a touch of genius - and a lot ofcourage to move in...
“Complexity fails, simplicityscales”Scott Morehouse                                11
12
13
ArcGIS OnlineWhat is it for?What should it be?What should it do?What does it cost?                     14
15
16
17
18
19
DataBasemaps & contentDemographic, admin, environmental, transport                                               20
Organisational                 21
SharingUsers, groups, organisations                               22
Security           23
Functionality?Pareto Principle80% of our users use 20% of the functionality                                               ...
GIS ServicesCombined data & functionalityAsk questions of traffic, demographics, elevation …..                            ...
Business modelSubscription & credit basedA usage model that can accommodatenew services                                   ...
The Building Blocks of ArcGIS             Portal      GIS Services        Content Apps     (geohub-org)   Infrastructure  ...
ArcGIS Products               Portal          GIS Services              Content                                           ...
ArcGIS System Deployment Patterns ArcGIS without the box                Portal          GIS Services              Content ...
Examples CloudTrigger (Partner) LA Times Heineken
ArcGIS System Deployment Patterns ArcGIS with a ‘Desktop’ box                Portal          GIS Services              Con...
Examples ?? -A desktop user that could never understand/affor Server, and now uses Online -A ‘without the box’ customer th...
ArcGIS System Deployment Patterns Hybrid (Online portal and content, local data)                Portal          GIS Servic...
Examples An example where a sale of ArcGIS Online drove more Software sales: St Louis City of Paris
ArcGIS System Deployment Patterns Hybrid (Local Portal and Server, Online data)                Portal          GIS Service...
Examples RedBull
ArcGIS System Deployment Patterns All in your own infrastructure                Portal          GIS Services              ...
Examples Defense
ArcGIS System Deployment Patterns Use it all                  Portal          GIS Services              Content           ...
Examples Shell
FutureFull GIS functionality, deliveredwith simplicity and in contextWith a subscription & usage based business model     ...
ArcGIS Online seminar: Bringing GIS to a wider audience
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ArcGIS Online seminar: Bringing GIS to a wider audience

  1. 1. Bringing GIS to a Wider AudienceCharles Kennelly
  2. 2. ArcGIS is a platform that we use tohelp people solve their business problems using thegeographical approach 7
  3. 3. The ArcGIS platformcombines data and functionality and it is available assoftware components that can be deployed on premise oras Software as a Service 8
  4. 4. BarriersComplexity, accessibility 9
  5. 5. “Any intelligent fool can make thingsbigger and more complex...It takes a touch of genius - and a lot ofcourage to move in the oppositedirection”Albert Einstein 10
  6. 6. “Complexity fails, simplicityscales”Scott Morehouse 11
  7. 7. 12
  8. 8. 13
  9. 9. ArcGIS OnlineWhat is it for?What should it be?What should it do?What does it cost? 14
  10. 10. 15
  11. 11. 16
  12. 12. 17
  13. 13. 18
  14. 14. 19
  15. 15. DataBasemaps & contentDemographic, admin, environmental, transport 20
  16. 16. Organisational 21
  17. 17. SharingUsers, groups, organisations 22
  18. 18. Security 23
  19. 19. Functionality?Pareto Principle80% of our users use 20% of the functionality 24
  20. 20. GIS ServicesCombined data & functionalityAsk questions of traffic, demographics, elevation ….. 25
  21. 21. Business modelSubscription & credit basedA usage model that can accommodatenew services 26
  22. 22. The Building Blocks of ArcGIS Portal GIS Services Content Apps (geohub-org) Infrastructure (ready to use GIS Services)
  23. 23. ArcGIS Products Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  24. 24. ArcGIS System Deployment Patterns ArcGIS without the box Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  25. 25. Examples CloudTrigger (Partner) LA Times Heineken
  26. 26. ArcGIS System Deployment Patterns ArcGIS with a ‘Desktop’ box Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  27. 27. Examples ?? -A desktop user that could never understand/affor Server, and now uses Online -A ‘without the box’ customer that ends up buying Desktop to do analysis etc
  28. 28. ArcGIS System Deployment Patterns Hybrid (Online portal and content, local data) Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  29. 29. Examples An example where a sale of ArcGIS Online drove more Software sales: St Louis City of Paris
  30. 30. ArcGIS System Deployment Patterns Hybrid (Local Portal and Server, Online data) Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  31. 31. Examples RedBull
  32. 32. ArcGIS System Deployment Patterns All in your own infrastructure Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  33. 33. Examples Defense
  34. 34. ArcGIS System Deployment Patterns Use it all Portal GIS Services Content (ready to use GIS (geohub) Infrastructure Services)SaaS ArcGIS Online for Organizations ArcGIS Online for Organizations ArcGIS Online for OrganizationsSoftware Portal for ArcGIS ArcGIS for Server Esri Data Appliance
  35. 35. Examples Shell
  36. 36. FutureFull GIS functionality, deliveredwith simplicity and in contextWith a subscription & usage based business model 42
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