GeoDemographics for Utilities
Upcoming SlideShare
Loading in...5
×
 

GeoDemographics for Utilities

on

  • 666 views

Presentation by GAMMA at the OSi Utility Seminar, Dublin June 2nd.

Presentation by GAMMA at the OSi Utility Seminar, Dublin June 2nd.

Statistics

Views

Total Views
666
Views on SlideShare
663
Embed Views
3

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    GeoDemographics for Utilities GeoDemographics for Utilities Presentation Transcript

    • Demographics using Small Areas and MapGenie Identifying, Targeting and Retaining Customers [email_address]
      • Geocoding: Where are your customers?
      • Application: Sample Use Cases
      • Demographic Data Availability: Past, Present & Future
      • Profiling: Combining Demographics and Customer Location
      Agenda
      • Ireland’s leading spatial network consultants
      GAMMA
      • Use mapping, statistical modelling and address matching technology to help clients make better decisions on their networks and marketing focus
      • Key markets are Retail, Banking and Automotive
      • Est. in Dublin in 1993
      • Fully registered with Data Protection Commissioners
    • DEMOGRAPHIC DATA
    • Census Data - 1911
    • Census 2011 – 1,100 Variables
    • County Level Data
    • District Electoral Division - DED
    • Small Areas – Census 2011
    • GEOCODING – FROM ADDRESS TO MAP
      • Automatic Processing Manual Processing
      4 Asgerd pk Howth Dublin 4 ASGARD PARK HOWTH DUBLIN 13 GeoDirectory address X, Y AutoAddress Software & GeoDirectory
    • www.autoaddress.ie
    • www.autoaddress.ie
    • www.autoaddress.ie
    • www.autoaddress.ie
    • www.autoaddress.ie
    • www.autoaddress.ie
    • Geocoded Customer Address Data
    • CUSTOMER PROFILING
    • Compare with Household Counts and Other Data
    • Map and Report on Results
    • INCA NEIGHBOURHOOD CLASSIFICATION INDEX
    • SAMPLE APPLICATIONS
    • Some Questions You Can Answer with Geocoded and Profiled Demographic Data
      • Are there similar un-served areas we should target?
      • Where are we seeing high levels of customer churn?
      • Where are our most price sensitive customers?
      • Where do your most valuable customers live?
      • How are our customer acquisition teams performing?
    • Service Gaps
    • Performance Gaps Low Penetration in Area
    • Evaluating Gaps based on Catchment Data Gap Location (L)ow Pen or (G)ap ? 5 Minute Population Competitor Count Total Monthly Spend (€M) Athlone G 12543 5 € 0.36 Clontarf G 30245 4 € 1.2 IFSC G 45211 4 € 1.8 Enniscorthy G 54222 3 € 2.6 Ballybofey G 23866 3 € 0.83 Dun Laoghaire L 32666 2 € 1.4 Maynooth L 37118 4 € 1.6
      • High quality data is already available, this will improve further on release of Census 2011
      Summary
      • Rapid performance evaluation: Makes key metrics measurable
      • Solutions can leverage existing CRM and Network Management investments
      • Demographics and Geocoding can support decision making in a number of critical areas
      • Richard Cantwell
      • Senior GIS Consultant
      • GAMMA Ltd,
      • 4 Inns Court,
      • Winetavern Street,
      • Dublin 8
      • +353 1 707 9888
      • [email_address]
      • www.gamma.ie
      Questions?
      • Thank you for your time and attention