GeoDemographics and GeoCoding: An introduction to Sources and Methods

GeoDemographics &GeoCoding: An Introduction to Sources & Methods Richard Cantwell richard.cantwell@gamma.ie www.gamma.ie

www.gamma.ie

Census 2011 – Over 1,100 Variables

www.gamma.ie/CSO/Population2006-2011.html

www.cso.ie/census

Census 2006 Themes1: Sex, age and marital status 9: Social class and socio-economic group2: Migration, Ethnicity and Religion 10: Education3: Irish language 11: Commuting4: Families 12: Disability, carers and voluntary work5: Private households 13: Occupations6: Housing 14: Industries7: Communal establishments 15: Car and PC ownership8: Economic Status

Census 2006 Geographies1: Electoral Divisions (3409*) Counties (34) and Provinces (4)2: Towns (233) with a population of 1,000 or over, organised alphabetically3: Dáil Constituencies (43)4: Gaeltacht Areas (8)5: Garda Regions (6), Divisions (25) and Districts (109)6: Health Service Executive Areas (4) and Local Areas (33)7: Local Electoral areas (180)8: Regional Authority areas (8)9: Urban (34) and rural (34) areas of each county10: Census Enumeration Areas (EAs) for Dublin (1138), Cork (196), Galway (76), Limerick (97) and Waterford (52) including their suburbs

Population: 1841: 1,543,569 1851: 1,107,354 (2011: 623,309)ncg.nuim.ie/historical-

www.flickr.com/photos/walkingsf/4982034696/

Blanchardstown – Blakestown: Pop 32,305 (2006)

maps.pobal.ie

unstats.un.org/unsd/censuskb20/Attachment473.aspx

It isnt uncommon for neighbours along a street to write theiraddresses differently:56 Woodbrook Sq.,Castleknock,Dublin 1542 Woodbrook Sq.,Diswellstown RdClonsilla,Dublin 1534 Woodbrook Sq.,Carpenterstown,Dublin 15

GeoDirectorywww.geodirectory.ie

Porterstown?OSi – Dublin Streets

Porterstown?OpenStreetMap

Porterstown?Google Maps

Porterstown?OSi Discovery Series

A Rural Examplewww.openstreetmap.org

Sample Townland Returnwww.autoaddress.ie

Sample Townland Returnmaps.google.ie

GeoDirectory Data Model – MS Accesswww.geodirectory.ie

GeoDirectory Buildings

Buildings Classified/by / B Geodirectory R C Use

Deprivation Index, Northside Dublin, 2006

Residential Addresses, GeoDirectory, 2010

Combining Data

Geocoded Client Listing

Client Listing combined with GeoDirectory

Geocoded & Classified Client Listing

Market Analysis

Market Analysis - Mapping

NACE Codes

GeoDirectory NACE Code Extract

Combined with DriveTime

The Household Budget Surveyhttp://www.cso.ie/releasespublications/hbs_2004-2005final.htm

The Household Budget Survey 1999-2000 2004-2005 % Change Index Commodity Groups € % € % % (1999-2000 = 100) Food 117.67 20.4 142.74 18.1 21.3 85.1 Alcoholic drink and tobacco 44.10 7.6 47.18 6.0 7.0 70.7 Clothing and footwear 35.11 6.1 42.67 5.4 21.5 85.3 Fuel and light 21.68 3.7 30.65 3.9 41.4 105.1 Housing 55.41 9.6 94.51 12.0 70.6 134.3 Household non-durables 14.41 2.5 17.42 2.2 20.9 84.6 Household durables 26.86 4.6 35.55 4.5 32.4 96.1 Miscellaneous goods 19.08 3.4 23.78 3.0 24.6 88.4 Transport 94.92 16.4 122.74 15.6 29.3 93.1 Services and other expenditure 148.48 25.7 229.83 29.2 54.8 118.5 Total 577.72 100 787.12 100 36.2www.cso.ie/releasespublications/documents/housing/hbsfinal/webcomplete.pdf

HBS – ExampleFood Categories

Combine HBS with Service Areas to estimate value of underserved areasPossibleServiceGaps

Combine HBS with Performance Metrics to estimate value of underserved areasPossiblePerformanceGap

Estimating Monthly Spend Total (S)ervice or 5 Minute Competitor Monthly Gap Location (P)erformance Gap ? Population Count Spend (€M)Athlone S 12,543 5 €0.3Clontarf S 30,245 4 €1.2IFSC S 45,211 4 €1.8Enniscorthy P 54,222 3 €2.6Ballybofey S 23,866 3 €0.8Dun Laoghaire P 32,666 2 €1.4

Performance Evaluation

Other Use Cases: Insurance - Floodingsertit.u-strasbg.fr/SITE_RMS/2009/18_rms_irlande_2009/18_rms_irlande_2009.html

Other Use Cases: Education Participation - UKEducationProfiler.org

“It sort of makes you stop and think, doesn’t it?”bit.ly/pU7UWY

xkcd.com/552/

Postcodes? ? ? ? ? ?An Unknown Unknown

New Kinds of Address Data & PlatformsFourSquare data (via GeoRSS) on a map from www.dotspotting.org

Single Address Database – Key to breaking down the Data Silosbit.ly/nQnUvK

Privacy Concerns and Data Protection are Paramountpetewarden.github.com/iPhoneTracker

GeoDemographics and GeoCoding: An introduction to Sources and Methods

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