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GeoDemographics and GeoCoding: An introduction to Sources and Methods
 

GeoDemographics and GeoCoding: An introduction to Sources and Methods

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Presentation to UCC MSc GIS students, 30th November 2011

Presentation to UCC MSc GIS students, 30th November 2011

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    GeoDemographics and GeoCoding: An introduction to Sources and Methods GeoDemographics and GeoCoding: An introduction to Sources and Methods Presentation Transcript

    • GeoDemographics &GeoCoding: An Introduction to Sources & Methods Richard Cantwell richard.cantwell@gamma.ie www.gamma.ie
    • www.gamma.ie
    • Census 2011 – Over 1,100 Variables
    • www.gamma.ie/CSO/Population2006-2011.html
    • www.cso.ie/census
    • Census 2006 Themes1: Sex, age and marital status 9: Social class and socio-economic group2: Migration, Ethnicity and Religion 10: Education3: Irish language 11: Commuting4: Families 12: Disability, carers and voluntary work5: Private households 13: Occupations6: Housing 14: Industries7: Communal establishments 15: Car and PC ownership8: Economic Status
    • Census 2006 Geographies1: Electoral Divisions (3409*) Counties (34) and Provinces (4)2: Towns (233) with a population of 1,000 or over, organised alphabetically3: Dáil Constituencies (43)4: Gaeltacht Areas (8)5: Garda Regions (6), Divisions (25) and Districts (109)6: Health Service Executive Areas (4) and Local Areas (33)7: Local Electoral areas (180)8: Regional Authority areas (8)9: Urban (34) and rural (34) areas of each county10: Census Enumeration Areas (EAs) for Dublin (1138), Cork (196), Galway (76), Limerick (97) and Waterford (52) including their suburbs
    • Population: 1841: 1,543,569 1851: 1,107,354 (2011: 623,309)ncg.nuim.ie/historical-
    • www.flickr.com/photos/walkingsf/4982034696/
    • Blanchardstown – Blakestown: Pop 32,305 (2006)
    • maps.pobal.ie
    • unstats.un.org/unsd/censuskb20/Attachment473.aspx
    • It isnt uncommon for neighbours along a street to write theiraddresses differently:56 Woodbrook Sq.,Castleknock,Dublin 1542 Woodbrook Sq.,Diswellstown RdClonsilla,Dublin 1534 Woodbrook Sq.,Carpenterstown,Dublin 15
    • GeoDirectorywww.geodirectory.ie
    • Porterstown?OSi – Dublin Streets
    • Porterstown?OpenStreetMap
    • Porterstown?Google Maps
    • Porterstown?OSi Discovery Series
    • A Rural Examplewww.openstreetmap.org
    • Sample Townland Returnwww.autoaddress.ie
    • Sample Townland Returnmaps.google.ie
    • Sample Townland Returnmaps.google.ie
    • GeoDirectory Data Model – MS Accesswww.geodirectory.ie
    • GeoDirectory Buildings
    • Buildings Classified/by / B Geodirectory R C Use
    • Deprivation Index, Northside Dublin, 2006
    • Deprivation Index, Northside Dublin, 2006
    • Residential Addresses, GeoDirectory, 2010
    • Combining Data
    • Geocoded Client Listing
    • Geocoded Client Listing
    • Client Listing combined with GeoDirectory
    • Geocoded & Classified Client Listing
    • Market Analysis
    • Market Analysis - Mapping
    • NACE Codes
    • GeoDirectory NACE Code Extract
    • Combined with DriveTime
    • The Household Budget Surveyhttp://www.cso.ie/releasespublications/hbs_2004-2005final.htm
    • The Household Budget Survey   1999-2000 2004-2005 % Change Index Commodity Groups € % € % % (1999-2000 = 100) Food 117.67 20.4 142.74 18.1 21.3 85.1 Alcoholic drink and tobacco 44.10 7.6 47.18 6.0 7.0 70.7 Clothing and footwear 35.11 6.1 42.67 5.4 21.5 85.3 Fuel and light 21.68 3.7 30.65 3.9 41.4 105.1 Housing 55.41 9.6 94.51 12.0 70.6 134.3 Household non-durables 14.41 2.5 17.42 2.2 20.9 84.6 Household durables 26.86 4.6 35.55 4.5 32.4 96.1 Miscellaneous goods 19.08 3.4 23.78 3.0 24.6 88.4 Transport 94.92 16.4 122.74 15.6 29.3 93.1 Services and other expenditure 148.48 25.7 229.83 29.2 54.8 118.5 Total 577.72 100 787.12 100 36.2www.cso.ie/releasespublications/documents/housing/hbsfinal/webcomplete.pdf
    • HBS – ExampleFood Categories
    • Combine HBS with Service Areas to estimate value of underserved areasPossibleServiceGaps
    • Combine HBS with Performance Metrics to estimate value of underserved areasPossiblePerformanceGap
    • Estimating Monthly Spend Total (S)ervice or 5 Minute Competitor Monthly Gap Location (P)erformance Gap ? Population Count Spend (€M)Athlone S 12,543 5 €0.3Clontarf S 30,245 4 €1.2IFSC S 45,211 4 €1.8Enniscorthy P 54,222 3 €2.6Ballybofey S 23,866 3 €0.8Dun Laoghaire P 32,666 2 €1.4
    • Performance Evaluation
    • Other Use Cases: Insurance - Floodingsertit.u-strasbg.fr/SITE_RMS/2009/18_rms_irlande_2009/18_rms_irlande_2009.html
    • Other Use Cases: Education Participation - UKEducationProfiler.org
    • “It sort of makes you stop and think, doesn’t it?”bit.ly/pU7UWY
    • xkcd.com/552/
    • Postcodes? ? ? ? ? ?An Unknown Unknown
    • New Kinds of Address Data & PlatformsFourSquare data (via GeoRSS) on a map from www.dotspotting.org
    • Single Address Database – Key to breaking down the Data Silosbit.ly/nQnUvK
    • Privacy Concerns and Data Protection are Paramountpetewarden.github.com/iPhoneTracker