Using Social Media for Continuity & Emergency Management (intro)


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Introduction to Enterprise Secured Social Media for the second part presented at BCI Saskatchewan Forum on 2011-03-14 webinar

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Using Social Media for Continuity & Emergency Management (intro)

  1. 1. Saskatchewan Forum Using Social Media for Business Continuity Management and Emergency Management Introduction to Enterprise Social Media for the Webinar on March, 14 2011 Georges Cowan, MBCI, CBCP, CRISC, CMC Senior BCP-GRC Consultant[BC-IT] Partners
  2. 2. AgendaPersonal and business social networksBusiness Networks and YOUArrival of Enterprise 2.0 / Web 2.0Social Network DefinitionsTypes / categories of social networksImplementation roadmapConclusionMarch 2011 Using Social Media for BCM / EM 2
  3. 3. Numbers for social networks Wikipedia - 13,000,000+ articlesSocial Networks Youtube - 100,000,000+ videos seen daily Blogger - 200,000,000+ blogs Facebook - 200,000,000+ active users Twitter - 3,000,000+ average daily Tweets Social media « Buzz » 73% of Internet users have seen blogs 45% have their own blogu 57% participate in at least one social network 83% have seen video clips *Source: Universal McCann Comparative Study On Social Media Trends April 2008 March 2011 Using Social Media for BCM / EM 3
  4. 4. Social Networks are part of our Lives RSS feed Cell Desktop AppsSocial Networks widgets balaya March 2011 Using Social Media for BCM / EM 4
  5. 5. Personal and Business Social Networks Characteristics Personal Networks Business NetworksBusiness Social Networks and YOU like Facebook ® like Tick-it ® and others Security Protecting limits of Maintain enterprise personal privacy security Exchanges Friends, sport clubs, For employees, photos, events, news management, clients ... (trade marks and complaints), marketing (new products), suppliers Similar or TWO REALLY DIFFERENT SPORTS DIFFERENT ? like Soccer and Rugby (ball = network) March 2011 Using Social Media for BCM / EM 5
  6. 6. Personal and Business Social NetworksPersonal Social Software Business Social Software Fun  Work Free  Paying You ( & friends +++)  Organization ( & partners) Under your control  Under organization control & complianceMarch 2011 Using Social Media for BCM / EM 6
  7. 7. Step 1 - Protect the organization and YOUBusiness Social Networks and YOU Source: Lou Ordorica and Linda Skrocki | .SUN March 2011 Using Social Media for BCM / EM 7
  8. 8. Step 2 – Identify your profile Think of ways to participate Your profile If usually you . . . %Business Social Networks and YOU corresponds to a: «Blog, podcast, tweet» Creator 13% Write reviews, post answers Critique 19% Tag objects, use RSS Collector 15% Update your profile Joiner 19% Read blogs Spectator 33% Do none of the above Inactive 52% Source: Lou Ordorica and Linda Skrocki | .SUN March 2011 Using Social Media for BCM / EM 8
  9. 9. Step 3 – Think of your objectives your confort level to participate? Profile Example Goal ToolsBusiness Social Networks and YOU Creator Amplify word of mouth Blogs Critique Product Development Wikis Collector Market Research RSS Joiner Public Relations Social Networks Spectator Canary in a coalmine Brand monitoring Inactive Getting started Search Source: Lou Ordorica and Linda Skrocki | .SUN March 2011 Using Social Media for BCM / EM 9
  10. 10. Entreprise 2.0Arrival of Enterprise 2.0 – Web 2.0 "Enterprise 2.0 comprises social software as used in "enterprise" (business/commercial) contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organize their communication. Enterprise 2.0 is a term for technologies and business practices that free workforce from the constraints of communication tools and productivity such as email. It enables executives to access the right information at the right time through a network of interconnected applications, services and devices. Enterprise 2.0 provides access to the collective intelligence of many people, transferring a huge competitive advantage resulting in increased innovation, productivity and agility." Source: Wikipedia March 2011 Using Social Media for BCM / EM 10
  11. 11. Interaction with clientsArrival of Enterprise 2.0 – Web 2.0 March 2011 Using Social Media for BCM / EM 11
  12. 12. Global market moves to the CommunityArrival of Enterprise 2.0 – Web 2.0 March 2011 Using Social Media for BCM / EM 12
  13. 13. Social Media Social media can be said to have three components:Social Network DEFINITION Concept (art, information, or meme), Media (physical, electronic, or verbal) and Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print). Social media use the collective intelligence in a spirit of online collaboration. Through these means of social communication, individuals or groups of individuals who work together to create Web content, organize content, index it, modify it or make comments, combined with the personal creations. [Source: Wikipedia as of 2009/10/07] March 2011 Using Social Media for BCM / EM 13
  14. 14. Social Media Services A social networking service is designed to buildSocial Network DEFINITION online communities of people who share interests and / or activities, or are interested in exploring the interests and activities of other . [Source Wikipedia le 2009/10/07] Forums Blogs March 2011 Using Social Media for BCM / EM 14
  15. 15. Social Communication on the Web Online Communities Blogosphere Blogs,TYPES of Social Networks Groups, Forums, RSS interrelated Communities Your participation YOU Social Networks Speciality Social Sites facebook, myspace . . . YouTube, Twitter, LinkedIn … March 2011 Using Social Media for BCM / EM 15
  16. 16. Social Communication on the Web . . . Online CommunitiesTYPES of Social Networks  News, Forums, RSS, Podcasts, Webcasts Blogs community «Blogosphere» –bidirectional communication The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social network in which everyday authors can publish their opinions. [Wikipedia] 5 Top Blogs (hits) The Huffington Post TechCrunch Mashable Gizmodo Engadget Source: [Technorati] March 2011 Using Social Media for BCM / EM 16
  17. 17. Social Communication on the Web . . . Social NetworksTYPES of Social Networks  Personal Version : Facebook and MySpace lead. Ning, NewsVine, Bedo …  Emerging Business Version : Sixent, Tick-it, Socialtext … March 2011 Using Social Media for BCM / EM 17
  18. 18. Communication sociale sur le Web . . . Speciality Social SItesTYPES of Social Networks  YouTube, Twitter, LinkedIn, Flickr, Wikipedia, Epinions, Last FM, Get Satisfaction, Digg, Posterous, Technorati, Tabellog, SlideShare, Pandora, BrightTALK, Tripit, Videao, Buddy TV, OleOle, GoodReads, metroFLOG, MSN, yelp, friendster … March 2011 Using Social Media for BCM / EM 18
  19. 19. Interoperability of Social NetworksTYPES of Social Networks Microsoft Vine Inter Connects to:  Facebook  LinkedIn  Windows Live YouTube automatically connects to sign in:  Google March 2011 Using Social Media for BCM / EM 19
  20. 20. Why start an enterprise social network? To rebuild a strong link between employeesImplementation ROADMAP To locate the best expert or information that allows the job to be done within the organization To provide an alternative to email for communication between individuals or groups To help make employees more productive in the business and retain the best employees To promote innovation through meetings and exchanges that lead to new ideas or unexpected business To help keep track of information March 2011 Using Social Media for BCM / EM 20
  21. 21. R&D for business social networks The largest IT corporations plan to spend more dollars in research andImplementation ROADMAP development (R & D) for social networking applications in 2009 and to build research centers focused on social networking business. Mapping provided Source: Deloitte Technology Predictions 2009 March 2011 Using Social Media for BCM / EM 21
  22. 22. Online communication MethodologyImplementation ROADMAP Online Collaboration Methodology Source: Ramius Corporation March 2011 Using Social Media for BCM / EM 22
  23. 23. Strategic Alignment for Businesses 1. Enterprise ConsiderationsImplementation ROADMAP  Questions from management and shareholders ?  What are the business drivers ?  What is the most appropriate model for business networks ?  Are social network initiatives aligned with enterprise objectives ?  What are success criteria for social networks ? 2. Staff Considerations  Impact a large number of persons inside and outside the organization.  What are the targets to reach ?  Who are the Champion and stakeholders ?  Who are the support resources ? 3. Environmental Considerations  “Businesses and competition in our domain are jumping into Social Networks: what do we do ?” March 2011 Using Social Media for BCM / EM 23
  24. 24. ConclusionEnterprise Social Networks are here to stay andtheir impact continues to grow rapidlyVery different from personal social networks likeFacebook - two different sports as Soccer andRugby (ball is the network: rules are quite different)Implementing Enterprise Social Networks requires adisciplined approach and enterprise managementimplicationImplementation of Enterprise Social Networks isnot recommended during a crisis: it requires aplan and very important it is holisticMarch 2011 Using Social Media for BCM / EM 24
  25. 25. Georges Cowan is a Senior BCP-GRC Consultant and a senior strategic consultant in social media. [BC-IT] PartnersGeorges Cowan, MBCI, CBCP , CRISC, CMC Coordinates: (514) 714-9119 March 2011 Using Social Media for BCM / EM 25
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