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Rethink Hawaii

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Basics of social media and how it is used for marketing in communities.

Basics of social media and how it is used for marketing in communities.

Published in: Business, Technology

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  • Transcript

    • 1. Social Media and Participatory Marketing Jim Turner - One By One Media, LLC
    • 2. WTF?
    • 3. Spamming
    • 4. “Thanks For Following, Now Click On My Junk” ~ Amber Naslund Radian 6
    • 5. WHAT IS SOCIAL MEDIA?
    • 6. WIKIPEDIA: SOCIAL MEDIA • Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
    • 7. Social Media Is A Cocktail Party
    • 8. Social Media Business Tools
    • 9. GENUINE BLOG
    • 10. YOUR ONLINE PRESENCE OR WEBSITE
    • 11. SOCIAL MEDIA IS YOUR LIVING ROOM
    • 12. The Social Web
    • 13. The Social Web • Twitter
    • 14. The Social Web • Twitter • Facebook
    • 15. The Social Web • Twitter • Facebook • Friend Feed
    • 16. The Social Web • Twitter • Facebook • Friend Feed • MySpace
    • 17. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr
    • 18. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr • YouTube
    • 19. The Social Web • Twitter • Facebook • Friend Feed • MySpace • Flickr • YouTube • LinkedIn
    • 20. SCOBLE STARFISH
    • 21. Drinking From The Social Media Firehose
    • 22. SOCIAL MEDIA IS NOT A SILVER BULLET
    • 23. FINDABILITY
    • 24. 2009: THE YEAR OF LISTENING
    • 25. 2009: THE YEAR OF LISTENING • New Marketing
    • 26. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring
    • 27. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring
    • 28. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring • Conversation
    • 29. 2009: THE YEAR OF LISTENING • New Marketing • Brand Monitoring • Reputation Monitoring • Conversation • Feedback
    • 30. RETURN ON INVESTMENT
    • 31. RETURN ON INVESTMENT • Search Engine Optimization
    • 32. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data
    • 33. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable
    • 34. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service
    • 35. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand
    • 36. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert
    • 37. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert • Engage Conversation
    • 38. RETURN ON INVESTMENT • Search Engine Optimization • Metrics/Analytics/Data • More Efficient and More Affordable • Feedback and Customer Service • Building A Brand • Be Seen As An Expert • Engage Conversation • Build An Army of Evangelists
    • 39. PARTICIPANTS
    • 40. PARTICIPANTS FORD
    • 41. PARTICIPANTS FORD ZAPPOS
    • 42. PARTICIPANTS FORD ZAPPOS MARRIOTT
    • 43. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY
    • 44. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT
    • 45. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT GRACO
    • 46. PARTICIPANTS FORD ZAPPOS MARRIOTT BEST BUY HOME DEPOT GRACO UPS
    • 47. Please Ask Me A Question
    • 48. Photo Credits • Connect: http://theproject100.wordpress.com/ • Firehose: http://www.flickr.com/photos/webwalker/114991439/ • Tools: http://www.flickr.com/photos/geishaboy500/100043823/
    • 49. Contact Information • Jim Turner, One By One Media, LLC - 5905 Sparrow Avenue, Firestone, Colorado 80504 • Phone: (303)594-6276 • Email: jturner@onebyonemedia.com • Skype: genuinejt • Twitter: @Genuine • Websites: onebyonemedia.com - bloggersforhire.com - genuineblog.com - socialmediasphere.tv