Friendly Roads (megobruligzebi.ge)
Safe roads for all

Tbilisi
2013
Why do we need friendly roads?
More than 1 million road traffic casualties each year
More than 1 million road traffic ca...
Accidents and Fatality Rates in Georgia
People per 10,000 vehicles during 2004-2012
Why so many traffic deaths and injuries?
Vehicles in Georgia

 45% of all cars are between 11-20 years old and 40% are more
 45% of all cars are between 11-20 ye...
Places that kill pedestrians and cyclists

Jaywalking
We need safe footpaths, safe crossings
Consequences
 The road death rate of 13.4 per 100,000 people (2012)
 The road death rate of 13.4 per 100,000 people (201...
Key
causes

Hazardous road infrastructure (“black spots”)
Hazardous road infrastructure (“black spots”)
Lack of educati...
DECADE GLOBAL PLAN
Five pillars for a Safe Systems approach
Road Safety
Management

Safer Roads
& Mobility

Safer Vehicles...
Decade Global Plan: Safer Roads & Mobility
Pillar 2 – Indicators
 Number of countries with a target to
 Number of countr...
“Megobruli Gzebi” (Friendly Roads)
A mobile phone and web platform engaging citizens to:
A mobile phone and web platform e...
How does it work?
Citizens report using SMS, web form, SafeDrive
Citizens report using SMS, web form, SafeDrive
smartpho...
How is the data being used?

Resolution of local hazards – involving decision makers
Resolution of local hazards – invol...
Friendly Roads web & mobile phone tool
megobruligzebi.ge
Friendly Roads (megobruligzebi.ge)
Safe roads for all

Tbilisi
2013
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Megobruli gzebi(friendly roads) georgia road safety. eng. presentation

  1. 1. Friendly Roads (megobruligzebi.ge) Safe roads for all Tbilisi 2013
  2. 2. Why do we need friendly roads? More than 1 million road traffic casualties each year More than 1 million road traffic casualties each year Eighth leading cause of death globally Eighth leading cause of death globally Leading cause of death for people between 15 and 29 Leading cause of death for people between and years of age years of age Causes a loss of up to 3% of GDP Causes loss up
  3. 3. Accidents and Fatality Rates in Georgia People per 10,000 vehicles during 2004-2012
  4. 4. Why so many traffic deaths and injuries?
  5. 5. Vehicles in Georgia  45% of all cars are between 11-20 years old and 40% are more  45% of all cars are between 11-20 years old and 40% are more than 20 years old; than 20 years old;  No obligatory vehicle inspection (since 2004) or mandatory car  No obligatory vehicle inspection (since 2004) or mandatory car insurance; insurance;  Increasing annual traffic growth at 8.7% in 2012  Increasing annual traffic growth at 8.7% in 2012
  6. 6. Places that kill pedestrians and cyclists Jaywalking We need safe footpaths, safe crossings
  7. 7. Consequences  The road death rate of 13.4 per 100,000 people (2012)  The road death rate of 13.4 per 100,000 people (2012) is at least 4 times higher than that of global leaders and is at least 4 times higher than of global amongst the worst in the World Bank Europe and amongst the worst in the World Bank Europe and Central Asia Region Central Asia  Road traffic injuries are one of the top 10 causes of  Road traffic injuries are of the top death - 605 deaths in 2012 death deaths 2012  The socio-economic cost of road crashes is estimated to  The socio-economic cost of road crashes is estimated to be between 1%-1.5% of GNP be of
  8. 8. Key causes Hazardous road infrastructure (“black spots”) Hazardous road infrastructure (“black spots”) Lack of education on safe driving behavior Lack of education on safe driving behavior Lack of structured data collection on: Lack of structured data collection on: Local traffic hazards (black spots) Local traffic hazards (black spots) Seasonal effects Seasonal effects Accidents Accidents Causes: Causes: Speeding Speeding Alcohol consumption Alcohol consumption Insufficient street lighting Insufficient street lighting Etc. Etc. Best practices Best practices
  9. 9. DECADE GLOBAL PLAN Five pillars for a Safe Systems approach Road Safety Management Safer Roads & Mobility Safer Vehicles Safer User behaviour Post-crash response
  10. 10. Decade Global Plan: Safer Roads & Mobility Pillar 2 – Indicators  Number of countries with a target to  Number of countries with a target to eliminate high risk roads by 2020 eliminate high risk roads by 2020  Number of countries with systematic  Number of countries with systematic safety audit/safety assessment policies safety audit/safety assessment policies in place in place  Number of countries with a defined  Number of countries with a defined allocation of funding for infrastructure allocation of funding for infrastructure safety safety  Number of countries implementing  Number of countries implementing sustainable mobility programs sustainable mobility programs International Road Assessment International Road Assessment Programme estimates that 1 million Programme estimates that 1 million death and serious injuries per year can death and serious injuries per year can be prevented if 10% of all high risk be prevented if 10% of all high risk roads are fixed roads are fixed
  11. 11. “Megobruli Gzebi” (Friendly Roads) A mobile phone and web platform engaging citizens to: A mobile phone and web platform engaging citizens to: Report hazardous traffic infrastructure and accidents in their area (e.g. Report hazardous traffic infrastructure and accidents in their area (e.g. potholes, insufficient street lighting, a lack of speed bumps close to a school potholes, insufficient street lighting, a lack of speed bumps close to a school etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email, etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email, Twitter and Facebook; Twitter and Facebook; Sign up for SMS and email alerts notifying them about hazardous traffic Sign up for SMS and email alerts notifying them about hazardous traffic infrastructure in their area; infrastructure in their area; Connect with local decision makers to jointly analyse and resolve local traffic Connect with local decision makers to jointly analyse and resolve local traffic hazards. hazards.
  12. 12. How does it work? Citizens report using SMS, web form, SafeDrive Citizens report using SMS, web form, SafeDrive smartphone app, email, Twitter or Facebook smartphone app, email, Twitter or Facebook All reports are automatically analyzed and aggregated All reports are and All reports are displayed on the SafeDrive web All reports are displayed on the SafeDrive web platform: platform: Interactive map Interactive map Intuitive data visualizations Intuitive data visualizations Photos and videos submitted by citizens Photos and videos by citizens
  13. 13. How is the data being used? Resolution of local hazards – involving decision makers Resolution of local hazards – involving decision makers and participating citizens participating citizens Analytical reports Analytical reports Advocating safer roads with donors, local authorities Advocating safer roads with donors, local authorities and citizens citizens
  14. 14. Friendly Roads web & mobile phone tool megobruligzebi.ge
  15. 15. Friendly Roads (megobruligzebi.ge) Safe roads for all Tbilisi 2013

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