Mayo Clinic Social Media Strategy

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a ten slide presentation on a pitch for Mayo Clinic's social media use

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Mayo Clinic Social Media Strategy

  1. 1. “the three underpinnings … patient care, medical research and academic education.”
  2. 2. Current Media Strategy SOCIAL MEDIA: FACEBOOK AND TWITTER VIDEO: YOUTUBE BLOGGING/ ONLINE RADIO: WORDPRESS
  3. 3. SOCIAL MEDIA: FACEBOOK AND TWITTER VIDEO: YOUTUBE BLOGGING/ ONLINE RADIO: WORDPRESS HOME SITE Social Media Integration
  4. 4. % of internet users read blogs
  5. 5. Quantify Interest Through Retweets and Hits on Links Target Most Popular Tweeted Subjects
  6. 6. Quantify interest by the number of “likes” to the page as a whole posts on the page’s wall comments on the discussion boards views to the videos posted
  7. 7. 10 days Designing the Profile Template 5 days Finalizing Profile Design 2 days Setting Up the Profile System Tracking and Analyzing Twitter and Facebook 3 wks
  8. 8. Profile Design Social Media Training Social Media Monitoring Blogging Setup Social Media Plan: Costs5% 55 % 25% 15%
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