Book Clip Art, Dixie Allen:http://webclipart.about.com/od/bookorig/ss/Book-Clip-Art.htm
WEB 3.0•  Machine Readable•  Pervasive Access•  Personalization•  Artificial Intelligence                                 ...
SOCIAL MEDIA PLATFORM                                   to CREATE communities               is used by PEOPLE     Groups  ...
TYPES OF SOCIAL MEDIA PLATFORMSGEOLOCATION:    Gowalla, Foursquare, Google LatitudePROFESSIONAL:   LinkedIn, Xing, Viadeo,...
SOCIAL MEDIA TOOL(S)                                • URL shorteners                     Sharing    • Universal sign-in   ...
SOCIAL MEDIA TOOL(S)  Keyword monitoring & aggregation  Dashboard data monitors  Conversation & sentiment trend trackin...
SOCIAL ANALYTICS
SOCIAL ANALYTICSIs especially useful to marketing and public relations departmentsTracks user behavior including:     Dem...
ACTIVE USERS•    FACEBOOK: Active users have logged in within the past 30 days•    FACEBOOK PAGES: “For pages, people are ...
ACTIVE USERS
INFLUENCER    An Influencer has the “ability to cause desirable and measurable actions and                                ...
VIRAL MARKETING   Viral Marketing is a “strategy that involves    creating an online  message thats novel      or entertai...
VIRAL MARKETING EXAMPLES                      Old Spice Man – Old Spice                                                   ...
MEME  an idea, behavior, style,  or usage that spreads  from person to person  within a culture  http://en.wikipedia.org/w...
MEMEIncubators:    4chan (NSFW)    Icanhazcheezburger (cats)    Icanhazhotdog (dogs)    Demotivators (NSFW)    YouTube    ...
TROLLTHE OFFICIAL                                                    T H E T R O L L’ S D E F I N I T I O NDEFINITIONA tro...
THE TROLLING  PROCESS                                  The Troll  DNFTT: Do Not Feed the Troll  Flaming: Overtly aggressiv...
TROLL CONTROL   Huffington Post Commenting Policy   •  If your comments…make this      community a less civil and      enj...
SOCIAL COMMUNICATION POLICY     DEVELOPING A POLICY                                  NORDSTROM EXAMPLE•     WHY have such ...
INFORMATION                                                                    SOURCES & MOREBehind the Curtain of Old Spi...
Social Media Lexicon Pecha Kucha
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Social Media Lexicon Pecha Kucha

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A crash course introduction to the buzzwords and internet slang commonly encountered in dealing with social media for any reason, but particularly business.

For LIS530EL Business Information at University of Ilinois Urbana-Champaign

Published in: Business, Technology
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Social Media Lexicon Pecha Kucha

  1. 1. Book Clip Art, Dixie Allen:http://webclipart.about.com/od/bookorig/ss/Book-Clip-Art.htm
  2. 2. WEB 3.0•  Machine Readable•  Pervasive Access•  Personalization•  Artificial Intelligence http://www.maxmin.nl/eng/ images/stories/web3.png“… a place where machines can read Web pages much as we humans read them, aplace where search engines and software agents can better troll the Net and findwhat we’re looking for.”
  3. 3. SOCIAL MEDIA PLATFORM to CREATE communities is used by PEOPLE Groups PagesThe PLATFORM Friends Circles Followers Lists Facebook Games Flickr Reddit Delicious StumbleUpon
  4. 4. TYPES OF SOCIAL MEDIA PLATFORMSGEOLOCATION: Gowalla, Foursquare, Google LatitudePROFESSIONAL: LinkedIn, Xing, Viadeo,DISCOVERY: StumbleUpon, Delicious, RedditIMAGES/VIDEO: Flickr, Instagram, YouTube, VimeoUSER REVIEWS: Yelp, Amazon, Rotten TomatoesMUSIC: LastFM, PandoraPUBLISHING: Slideshare, Wordpress, Tumblr, Twitter Socialize icon set by Dryicons http://dryicons.com/free-icons/ preview/socialize-icons-set/
  5. 5. SOCIAL MEDIA TOOL(S) • URL shorteners Sharing • Universal sign-in • Sharing widgets • Persona PLATFORM Delegating management • Post scheduling • Account aggregation Managing • Keyword monitoring
  6. 6. SOCIAL MEDIA TOOL(S)  Keyword monitoring & aggregation  Dashboard data monitors  Conversation & sentiment trend tracking  Scheduling posts Netvibes  Post ranking (popularity of X post)  Multiple users for a single account  URL shorteners & hit tracking  Coordination of multiple social accounts  Public engagement
  7. 7. SOCIAL ANALYTICS
  8. 8. SOCIAL ANALYTICSIs especially useful to marketing and public relations departmentsTracks user behavior including:   Demographics   Volume of activity related to an item   Public Sentiment   Keyword activity   Influencers   User engagementCommon method of tracking ROI on social media programsDominant service is Google Analytics (used in 50% of the top 1 million websites)** "Google Analytics Market Share". MetricMail. http://metricmail.tumblr.com/post/904126172/google-analytics-market-share. Retrieved2010-08-21.
  9. 9. ACTIVE USERS•  FACEBOOK: Active users have logged in within the past 30 days•  FACEBOOK PAGES: “For pages, people are considered active users if they have visited the page; viewed a post by the page; or interacted with a post.”*•  TWITTER: Active users follow 30 or more accounts•  GOOGLE+: Active users have posted at least once publicly•  LINKEDIN: Active users have logged in within the past 30 days* http://www.allfacebook.com/active-users-pages-2011-04
  10. 10. ACTIVE USERS
  11. 11. INFLUENCER An Influencer has the “ability to cause desirable and measurable actions and outcomes”Influencer Grudge Match: Lady GaGa vs. Bono! What Makes an Influencer – Vocus & Brian Solis
  12. 12. VIRAL MARKETING Viral Marketing is a “strategy that involves creating an online message thats novel or entertaining enough to prompt consumers to pass it on to others — spreading the message across the Web like a virus at no cost to the advertiser.”http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htmhttp://unchained-entrepreneur.com/wp-content/uploads/2010/09/viral-marketing-300x300.jpg
  13. 13. VIRAL MARKETING EXAMPLES Old Spice Man – Old Spice Will it Blend? BlendTec HomeSubservient Chicken (Burger King) “Viral marketing is an idea that spreads--and an idea that while it is Bane spreading actually helps Dark Knight Rises market your business or cause.” –Seth Godin
  14. 14. MEME an idea, behavior, style, or usage that spreads from person to person within a culture http://en.wikipedia.org/wiki/Meme
  15. 15. MEMEIncubators: 4chan (NSFW) Icanhazcheezburger (cats) Icanhazhotdog (dogs) Demotivators (NSFW) YouTube http://hyperboleandahalf.blogspot.com/ 2010/06/this-is-why-ill-never-be-adult.html
  16. 16. TROLLTHE OFFICIAL T H E T R O L L’ S D E F I N I T I O NDEFINITIONA troll is someone who posts “You look for someone who is full of it, a real blowhard. Then youinflammatory, extraneous, or off- exploit their insecurities to get antopic messages in an online insane amount of drama, laughscommunity, such as an online and lulz. Rules would be simple:discussion forum, chat room, or 1. Do whatever it takes to get lulz.blog, with the primary intent ofprovoking other users into a 2. Make sure the lulz is widelydesired emotional response. distributed. This will allow for more lulz to be made. 3. The game is never over until all the lulz have been had.” http://www.nytimes.com/2008/08/03/magazine/03trolls-http://en.wikipedia.org/wiki/Troll_%28Internet%29 t.htmlTrolling is a method, a style ofrhetoric and action. It can be usedfor constructive or destructivepurposes. Some of the greatestchampions of Western philosophyhave implemented the troll method.– Weev (encyclopedia dramatica: Troll)
  17. 17. THE TROLLING PROCESS The Troll DNFTT: Do Not Feed the Troll Flaming: Overtly aggressive trolling Lulz: The act of entertaining oneself with the misfortune of others; an agreeable occupation for the mind, Trolling act i.e. “I did it for the Lulz” Trollface: cartoon face (shown right) indicating trolling activity 4chan: imageboard home of Anonymous movement, common troll incubator (VERY NSFW!!) Response Lulz/Repeathttp://ohinternet.com/Troll
  18. 18. TROLL CONTROL Huffington Post Commenting Policy •  If your comments…make this community a less civil and enjoyable place to be, you…will be excluded from it. •  Comments are pre-moderated. •  The community monitors itself •  Be yourself, only yourself, and just one of yourself. •  This community is a safe space. http://www.huffingtonpost.com/p/frequently-asked- question.html#moderationOver Control Problems“Professor Richard Dawkins is The "Streisand effect" is what happens whenembroiled in a bitter online battle over someone tries to suppress something andplans to rid his popular internet forumfor atheists of foul language, insults the opposite occurs. The act of suppressing itand ‘frivolous gossip’.” raises the profile, making it much more wellhttp://www.telegraph.co.uk/news/religion/ known than it ever would have been".7322177/Richard-Dawkins-in-bitter-web- http://en.wikipedia.org/wiki/Streisand_effectcensorship-row-with-fellow-atheists.html
  19. 19. SOCIAL COMMUNICATION POLICY DEVELOPING A POLICY NORDSTROM EXAMPLE•  WHY have such a policy? Use good judgment•  WHAT can social media do for Be respectful my organization? Be transparent Be humble•  WHO should the policy cover? Be human•  WHERE should you let Be a good listener employees know about this Please dont share the following: policy?   Confidential information•  WHEN is the right time to   Private and personal information—yours, implement a policy? customers and co-workers Please be cautious with respect to:   Images   Other siteshttp://mashable.com/2009/04/27/social-media-policy/ http://shop.nordstrom.com/c/social-networking-guidelines
  20. 20. INFORMATION SOURCES & MOREBehind the Curtain of Old Spices Viral Video Mega Hithttp://socialfresh.com/old-spice-viral-videos/Vanivov, Vasily. “Is It Web 3.0 Yet?” Techmic Studioshttp://www.techmic.com/magazine/issue-1/is-it-web-3-yet“What is Viral Marketing?” Seth Godin’s Bloghttp://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral- m.htmlSocialnomics – Eric Qualmanhttp://www.socialnomics.net/Web 3.0 Concepts Explained in Plain English – Digital Inspirationhttp://www.labnol.org/internet/web-3-concepts-explained/8908/HOW TO: Track Social Media Analytics – Mashablehttp://mashable.com/2009/04/19/social-media-analytics/

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