Living in a Multi-Screen World
Accommodating Different Use Cases for Event
Attendee Activity
What do we have?
We live (and work) in a multiscreen world
In a B2B environment, we
all have
laptops, smartphones
and, inc...
How do we use…email
We would write and review
long emails and inspect
attachments on a laptop…
But would hesitate to do so...
How do we use…Travel Websites
We would use a PC to
research, book, check the
fine print and pay for a
holiday

A smartphon...
Amounts of information

Lots of info

Planning

Less info

Doing
What does this mean
for your events?
Attendee activities

Research event
Registration
Time planning
Meeting planning
Exhibitors
Get directions
Check shortlists...
Attendee activities

Planning

Doing
Knowing the need…

I want to get the most
of the many learning
opportunities.

I want to make
the best use of the
exhibiti...
Sessions and Learning
I want to get the most
of the many learning
opportunities.
Desktop Input
Multiple tracks
Searching f...
Networking and meetings
I want to take
away more
and better
connections.
Desktop Input
Research attendees
Read profiles
Wr...
Exhibition and Research
I want to make
the best use of the
exhibition in a short
space of time.
Desktop Input
Reading prof...
Refining preferences
At the end of the event Research
attendees
Contact details
notes
Contacts
Collateral
… can all be dow...
The Attendee Use Case
• Attendees typically want to
use different devices at
different phases in their
participation in th...
The Attendee Use Case
Implementing a portal
approach allows attendees to:
Planning
Attending
• Research on their laptop
• ...
Success. Delivered
About GenieConnect: Success.
GenieConnect offers smart technology for professional
and corporate events...
Upcoming SlideShare
Loading in …5
×

Living in a Multi-Screen World

341 views
258 views

Published on

We live (and work) in a multi-screen world - in a B2B environment, we all have laptops, smartphones and, increasingly, we are using tablets as well. Giving attendees the opportunity to live and work in a multi-screen world is a recipe for satisfied and engaged users – and gives event organizers a complete profile of attendees!

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
341
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Everyone in b2b using smartphone, lots of tabletsUsed in different ways at different times
  • Desktop – writing long emails, viewing attachments Tablets – checking email, quick replies Different behaviours – convenience, quick replies
  • Booking a vacation/holidayDesktop – research, booking, paying, checking fine print Tablet – fill out booking, Smartphone – boarding pass, directions, reminders
  • Planning Doing
  • Not ideal to be done on a mobile at the event Used desktop to create a personal agenda and time plan
  • Use desktop to distill large amounts of information into a a concise meeting pln
  • Need to join up the experience – not duplicating activity Completing the net to capture all the information about your attendees Can delivery personalised content
  • Living in a Multi-Screen World

    1. 1. Living in a Multi-Screen World Accommodating Different Use Cases for Event Attendee Activity
    2. 2. What do we have? We live (and work) in a multiscreen world In a B2B environment, we all have laptops, smartphones and, increasingly, we are using tablets as well BUT – not in the same way Half of everyone (and rising fast) Almost everyone Everyone
    3. 3. How do we use…email We would write and review long emails and inspect attachments on a laptop… But would hesitate to do so on a tablet. And would use a smartphone to only check email and respond to the most urgent of them. •Check •Quick replies •Long email? •Attachments? • Check • Quick replies • Long email • Attachments • Check • Quick replies
    4. 4. How do we use…Travel Websites We would use a PC to research, book, check the fine print and pay for a holiday A smartphone would only be used to store a boarding pass or details on local facilities  Very different use cases!
    5. 5. Amounts of information Lots of info Planning Less info Doing
    6. 6. What does this mean for your events?
    7. 7. Attendee activities Research event Registration Time planning Meeting planning Exhibitors Get directions Check shortlists Attend appointments Make notes Exchange contacts Follow up action items
    8. 8. Attendee activities Planning Doing
    9. 9. Knowing the need… I want to get the most of the many learning opportunities. I want to make the best use of the exhibition in a short space of time. I want to take away more and better connections.
    10. 10. Sessions and Learning I want to get the most of the many learning opportunities. Desktop Input Multiple tracks Searching for subject matter Follow speakers Download supporting docs Prepare notes Plan learning credits Mobile Output Clear, personal agenda and time plan
    11. 11. Networking and meetings I want to take away more and better connections. Desktop Input Research attendees Read profiles Write messages Prepare notes Manage meetings Mobile Output Contact A-list, quick reference profiles and meeting plan
    12. 12. Exhibition and Research I want to make the best use of the exhibition in a short space of time. Desktop Input Reading profiles Searching for products / services Identifying hotlist Download supporting brochures Prepare questions Plan meetings Mobile Output Hit-list, personal show map, appointments
    13. 13. Refining preferences At the end of the event Research attendees Contact details notes Contacts Collateral … can all be downloaded back to the desktop
    14. 14. The Attendee Use Case • Attendees typically want to use different devices at different phases in their participation in the event • Not providing them with a joined-up way of doing so is a recipe for frustration – and poor app uptake! Planning Attending Following up
    15. 15. The Attendee Use Case Implementing a portal approach allows attendees to: Planning Attending • Research on their laptop • Transfer all data to an app on a smartphone/tablet Following up • Upload all collateral/notes/ contacts back to the desktop after the event Giving attendees the opportunity to live and work in a multiscreen world is a recipe for satisfied and engaged users – and gives event organizers a complete profile of attendees!
    16. 16. Success. Delivered About GenieConnect: Success. GenieConnect offers smart technology for professional and corporate events. Our core promise is ‘Success. Delivered’ which we achieve through: Unrivalled breadth of offering; A robust Content Management System that brings all that functionality into a single data engine; and Expert delivery encompassing dedicated account and project management. Much more than an event app vendor, GenieConnect is focused on helping clients achieve their overall business goals. Find out more at Genie-Connect.com

    ×