Windows Live Im & Hotmail Summer Comms Package 2010

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  • This presentation is about understanding the ways that consumers are using the web today – and about taking advantage to make every advertising dollar work harder.
  • This presentation is about understanding the ways that consumers are using the web today – and about taking advantage to make every advertising dollar work harder.
  • Consistent header links all Windows Live services together - Infusing Hotmail, Messenger, and Sharing with “What’s New” feed increasing connections among users Cleaner/uncluttered user interface surrounding your ad to better showcase your message Moving to a Skyscraper means pages are cleaner and ads stand out - The ability to view emails in the Hotmail reading pane means that the users eye will be drawn down to the skyscraper and the ad scrolls with the content; there is no risk of the advertisers message being missed Skyscrapers scroll with content -The ability to view content as the ad scrolls with the content; there is no risk of the advertisers message being missed Improved share of Ad space, ad exclusivity on every page - 300x250s in all Windows Live key entry points and landing pages
  • The purpose of this slide is to illustrate the audience, engage, and impact points for Windows Live Messenger. The ability to reach a mass or targeted audience, the ability to deeply integrate the brand in a conversation tool Each day, Messenger users discuss a variety of topics, including: Lunch/dinner plans Movie/event plans Gift-giving plans Social activities Purchases Advertise at the point-of-influence. Leverage a diverse set of offerings, drive engagement with a broad audience and spread the word virally when users plan social arrangements, discuss purchases, and influence each other.
  • Windows Live Im & Hotmail Summer Comms Package 2010

    1. 1. Your Audience. Microsoft Hotmail & IM Advertising Communications Package Summer 2010 + 10% Summer Bonus!
    2. 2. 77% Reach 1.5 million Irish Unique Users #1 Online Platform for Display Advertising in Ireland Top 5 Site for User Engagement Source:Comscore, March 2010
    3. 3. Unique opportunity to target Microsoft’s enormous Irish audience on MSN and avail of it’s powerful targeting: Harness Hotmail and Instant messenger with this unique large reach low cost advertising package + 10% Summer Bonus !
    4. 4. Your brand in the new MSN Windows Live experience Simplicity: Your advertising message seen widely across the range of planning activities that are happening Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message Impact MSN enables advertisers to have an impact on their key audience at the point of influence The digital home for over 800,000 Irish consumers and the biggest email provider in the country Source:Comscore, March 2010
    5. 5. February 2010 – 863,833 registered users Demographics
    6. 6. A Better Advertising Environment <ul><li>Consistent header links all MSN Windows Live services together </li></ul><ul><li>All Ads targetable by age/gender </li></ul><ul><li>Expandable </li></ul><ul><li>Flash/Video enabled </li></ul><ul><li>Cleaner/uncluttered user interface surrounding your ad to better showcase your message </li></ul><ul><li>Skyscraper means improved ad performance – scrolls down with page content </li></ul><ul><li>Improved share of Ad space, ad exclusivity on almost every page </li></ul><ul><li>The Heart of the action ! </li></ul>
    7. 7. Be part of the conversation with <ul><li>Drive engagement with a broad audience and a diverse set of offerings </li></ul><ul><ul><li>73% reach in Ireland </li></ul></ul><ul><ul><li>Users are making decisions </li></ul></ul><ul><ul><li>Engaging all day long with friends </li></ul></ul><ul><ul><li>Having conversations </li></ul></ul><ul><ul><li>Sharing experiences </li></ul></ul><ul><ul><li>Influencing each others decisions </li></ul></ul><ul><li>Integrate your message at the point-of-influence </li></ul>
    8. 8. <ul><li>Each month over 530,000 people use Windows Live Messenger in Ireland </li></ul><ul><li>On average they spend over 8 hours per month and send 519 messages each </li></ul><ul><li>Unrivalled platform to reach the at-work audience </li></ul><ul><li>*71 % reach in Ireland & MSN’s fastest growing product globally </li></ul><ul><li>Be at the heart of all conversation activity ! </li></ul>According to ComScore, in Ireland, MSN Instant Messenger (IM) has 71% usage versus Yahoo Messenger 13% - leading IM service in Ireland and the fasting growing MSN service world wide
    9. 9. Demographics February 2010 – 538,484 registered users
    10. 10. <ul><li>Main Messenger Window </li></ul><ul><li>Starting point for all IM activity </li></ul><ul><ul><li>Great brand exposure </li></ul></ul><ul><li>Highly prominent position . Located below the “What’s New” and the Tabs </li></ul><ul><li>Target by age, demo, or time segment </li></ul>Now expands to 300*600 on rollover/click ! Be at the start of all conversation activity New 234*60 IM Half Banner now expands to rich media supported 300*600 !
    11. 11. Hotmail and Instant Messenger Christmas Comms Package 2009 € 2-5k - Hotmail Skys or IM Half Banners at € 2 cpm € 5-7k - Hotmail Skys or IM Half Banners at € 1.50 cpm € 7-10k - Hotmail Skys or IM Half Banners at € 1 cpm or any combination of the above Flash/Video enabled No charge for expanding creative Age/Gender/Time targeting included, subject to availability – First come, First Served ! Package to be used by one advertiser. Inventory to be delivered in a four week period. Offer ends 31 st January 2010 + 10% Summer Bonus !
    12. 12. Your Audience. Find out what we can do for your brand

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