MSN Ireland Homepage Takeover July Sept Packages 2010


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  • Great technology and Media can only go so far to providing you the results. It’s the detail in the data that makes the difference. Across the MMN we inform every targeting segment, campaign optimisation and performance recommendation through advanced analytics. Our data access is unique as we are the only network to carry 21m registered users through the WLID. This ensures we provide quantifiable targeting based on actual user facts such as age, gender, postcode. Our campaign reporting provides market insight across vertical and seasonal indexed performance enabling you to compare and understand your campaign.
  • MSN Ireland Homepage Takeover July Sept Packages 2010

    1. 1. MSN Ireland HPTO Packs 2010 Offer ends Sept 2010!
    2. 2. MSN Ireland - Snapshot <ul><ul><li>#1 Display Advertising Website in the Country </li></ul></ul>#2 Website in Ireland 1.5 million Unique Users 80% Reach to Irish Users 136 Million Page Views Per Month <ul><ul><li>Comscore May 2010 </li></ul></ul>
    3. 3. HP Leaderboard & MPU Roadblock
    4. 4. … with Wallpaper
    5. 5. … and expandable Ads
    6. 6. … .and interactive Overlay
    7. 7. and more…
    8. 8. … .or complete Homepage Overlay Takeover of MSN !
    9. 9. … which can generate over 25,000 clicks in just 24hrs !
    10. 10. How it works… 1.
    11. 11. 2.
    12. 12. 3.
    13. 13. 4.
    14. 14. The Busiest Display Advertising Homepage in Ireland ! <ul><li> With an enormous 80% reach into the Irish market, the MSN HP </li></ul><ul><li>serves 850,000 + impressions to over 250,000 unique users every day </li></ul><ul><li> This volume of traffic creates over 3.5 million Ad impressions </li></ul><ul><li>(Leaderboard, MPU, Wallpapers, Overlay) for your brand in that time </li></ul><ul><li> Takeovers are age/gender/time targetable </li></ul><ul><li>Reach your audience at the gateway to Windows Live Hotmail & Instant </li></ul><ul><li>Messenger Services as they make and share decisions about </li></ul><ul><li>Shopping, Going Out, Work, Travel, Leisure and Holidays on Ireland’s *biggest site ! </li></ul><ul><li> Trusted, desirable media environment for your brand </li></ul><ul><li> Full creative flexibility and free hosting and serving of creative with Eyeblaster – </li></ul><ul><li>Microsoft’s approved global 3 rd Party vendor </li></ul>*display advertising site, comscore May 2010 Age Gender Time
    15. 15. Supported with MSN and Windows Live (WL) Reach Packages to target Ireland’s Hotmail & Messenger users High Impact HPTO … to reach Ireland’s Windows Live Audience with add-on targeted WL Consumer Pack
    16. 16. Package Options Level 1: Basic Package - €5k 12hr HP Roadblock/Takeover + 1M targeted Consumer Pack *mixed format MSN HP, Windows Live Hotmail and/or Messenger impressions Level 2: Deluxe Package - €10k 2x14hr HP Roadblocks/Takeovers + 3M targeted Consumer Pack *mixed format MSN HP, WL Hotmail and/or Messenger impressions Level 3: Premium Package - €15k 3x16hr HP Roadblocks/Takeovers + 4M targeted Consumer Pack *mixed format MSN HP, WL Hotmail and/or Messenger impressions * 728*90, 300*250, 160*600, 234*60, 180*150, Messenger Textlink (any four) Offer ends September 30 th 2010
    17. 17. Click the examples below… O2 Music - Winner of the best online campaign at the 2010 Digital Media Awards for creative excellence on the HP !
    18. 18. Your Audience. Find out what we can do for your brand