MSN Consumer Packages 2010

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  • Great technology and Media can only go so far to providing you the results.It’s the detail in the data that makes the difference.Across the MMN we inform every targeting segment, campaign optimisatio and performance recommendation through advanced analytics.Our data access is unique as we are the only network to carry 21m registered users through the WLID. This ensures we provide quantifiable targeting based on actual user facts such as age, gender, postcode.Our campaign reporting provides market insight across vertical and seasonal indexed performance enabling you to compare and understand your campaign.
  • MSN Consumer Packages 2010

    1. 1. MSN Ireland Consumer Packages 2010<br />Offer ends June 2010<br />
    2. 2. Consumer & Industry Sector Packages now available from the biggest display website in Ireland.<br />Harness our unbeatable reach to a variety of target markets with multi-format display package across the Microsoft Advertising platforms in Ireland – <br />MSN Portal<br />Windows Live Hotmail<br />Windows Live Messenger<br />Provide at least four of the following formats:<br />MSN/WL Hotmail 300x250 MPU<br />MSN 728x90 Leaderboard<br />WL Hotmail 160x600 or 120x600 Skyscraper<br />WL IM 65 Character Textlinks<br />WL IM 234x60 Half Banners<br />WL IM 180x150<br />And we will Deliver based on Availability and Format Performance!<br />
    3. 3. Microsoft Advertising Ireland - Snapshot<br />#2 Website in Ireland<br />1.5 million Unique Users<br />77% Reach to Irish Users<br />136 Million Page Views Per Month<br />#1 Display Advertising Website in the Country<br />Comscore March 2010<br />
    4. 4. A New Strategic Approach<br />Special offer flat CPM across ALL Formats<br />Scale and reach without compromise<br />Free Demo-targeting & Day-Parting as required<br />No extra charge for rich media or expandable formats<br />Products which deliver results<br />Scale & capability to group specific inventory to create “virtual” channels<br />Time<br />Delivering maximum ROI<br />Age<br />Gender<br />0<br />Performance<br />100<br />
    5. 5. Extend Your Campaign Reach & Impact with an Optional Upgrade<br />Then...Optional Upgrade to increase Impact & Reach<br />e.g. Homepage Takeover for Campaign Launch<br />Choose Your Consumer Package<br />
    6. 6. iWants<br />Target:<br />13 – 21 Year Olds, gender targeting if required<br />*Stats:<br /><ul><li>Approx 390,000 Unique Users
    7. 7. 89% Reach
    8. 8. 30 Million Page Views / Month
    9. 9. 13 Average Minutes / visit</li></ul>Campaign Delivery Focus:<br />Windows Live Messenger & Hotmail<br />Competitions, ‘free stuff’, mobile & social media sharing options<br />Creative Recommendation: <br />And then Upgrade with:<br />Windows Live Messenger 24hr roadblock<br />*Comscore March 2010<br />
    10. 10. fashionistas<br />Target:<br />Female 18-35<br />*Stats:<br /><ul><li>388,000 Unique Users
    11. 11. 75% Reach
    12. 12. 3.5 Average Minutes / visit
    13. 13. 25 Million Page Views / Month</li></ul>Campaign Delivery Focus:<br /><ul><li>Windows Live Hotmail & Messenger
    14. 14. Irish Fashion Channel
    15. 15. Irish Gossip & Entertainment Channel
    16. 16. Irish Diet & Fitness Channel</li></ul>Creative Recommendation: <br />Free samples, giveaway competitions, self-indulgence<br />And then Upgrade with:<br />Fashion Channel Reskin or Roadblock<br />*Comscore March 2010<br />
    17. 17. ELM’s – Elusive Young Males<br />Target:<br />Male 18-35<br /><ul><li>311,000 Unique Users
    18. 18. 75.5% Reach
    19. 19. 9.5 Average Minutes / visit
    20. 20. 27 Million Page Views / Month</li></ul>*Stats:<br />Campaign Delivery Focus:<br /><ul><li>Windows Live Hotmail & Messenger
    21. 21. Irish Sports Channel
    22. 22. Irish Motoring Channel
    23. 23. Irish DVD Channel</li></ul>Creative Recommendation: <br />Interactive rich media inc. video & in-ad games<br />And then Upgrade with:<br />Xbox InGame Advertising<br />*Comscore March 2010<br />
    24. 24. Affluent Consumers<br />Target:<br />Age 35-55, gender targeting if required<br /><ul><li>555,000 Unique Users
    25. 25. 73% Reach
    26. 26. 9.1 Average Minutes / visit
    27. 27. 54 Million Page Views / Month</li></ul>*Stats:<br />Campaign Delivery Focus:<br /><ul><li>Windows Live Hotmail
    28. 28. Occupational Targeting – Professionals & Executives
    29. 29. Irish News, Business & Sport Channels</li></ul>Creative Recommendation: <br />Quality, factual, financial, relevant, complemented by the trusted MSN brand<br />And then Upgrade with:<br />Sponsored Content on News & Business<br />*Comscore March 2010<br />
    30. 30. Mums<br />Target:<br />Female 25+<br /><ul><li>574,000 Unique Users
    31. 31. 74.8% Reach
    32. 32. 10 Average Minutes / Visit
    33. 33. 51 Million Page Views / Month</li></ul>*Stats:<br />Campaign Delivery Focus:<br /><ul><li>Hotmail
    34. 34. Irish Entertainment, Diet & Fitness Channels</li></ul>Creative Recommendation: <br />Product trials, testimonials, lifestyle & inner health focus.<br />And then Upgrade with:<br />Health & Lifestyle Channel Roadblocks, 24hr buyouts<br />*Comscore March 2010<br />
    35. 35. Silver Surfers<br />Target:<br />Age 55+<br /><ul><li>195,000 Unique Users
    36. 36. 78.8% Reach
    37. 37. 12.4 Average Minutes / visit
    38. 38. 18 Million Page Views / Month</li></ul>*Stats:<br /><ul><li>Hotmail
    39. 39. Irish News , Sport & Travel Channels
    40. 40. Messenger</li></ul>Campaign Delivery Focus:<br />Creative Recommendation: <br />Sentimental, family, financial, leisure, simplicity<br />And then Upgrade with:<br />Windows Live Hotmail Buyout, or Channel Roadblocks <br />*Comscore March 2010<br />
    41. 41. Package Options<br />Level 1: Basic Package - €2,500<br /><ul><li>1 Million Impressions across multiple formats to target consumer group</li></ul> Flat CPM Rate of €2.50 on all formats<br />Level 2: Premium Package - €5,000<br /><ul><li>3.3 Million Impressions across multiple formats to target consumer group</li></ul> Flat CPM Rate of €1.50 on all formats<br />Upgrade Options<br /><ul><li>€1,000 + Depending on Selection </li></ul>*Impressions will be delivered and optimised based on formats provided and availability<br />
    42. 42. Contact<br />Maurice Rice<br />Head of Sales<br />01 672 8789<br />Or your Generator account manager<br />

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