Using Google to Maximise your
Online Presence.
In this session we ask the question ‘Is Google
just a search engine or can it really be used
for more than just search?’ And then explore
the possibilities.

More than just a search engine
• Google is more than just a search engine
• They have a whole host of tools available
which can be leveraged in order to increase
your Internet Footprint
• Leverage Google’s traffic for your own
business
• The following slides are free to use Google
tools

Google Blogger
• Free to use Blog platform
• Simple and easy to install and use
• Mature and popular system
• Can be used to create links back to your main site
or as a “Plug and play” entry point to blogs
• 8th most popular site on the web, 12th most
popular in the UK
For general ease of use and usability, we would
recommend Wordpress as a blog engine.

Google Local
• Large opportunity if you’re not using it already
• Easy to implement and use
• Local business opportunities
• It’s the way search is evolving
• Can add to your footprint
• Encourage your customers to leave reviews
• Integrated with Google Earth

How local search looks

Google Knol
• It’s a bit like Wikipedia
• A place to write credible articles
• Link back to your own site
• Think about your own business and your own
expertise

Google Alerts
• Keyword based alerts direct to your inbox
• Can be used to track your branding or primary
keywords
• Find out quickly what is being indexed in your
market
• Identify trends and areas of interest

YouTube!
• Google owned
• Easy to use
• Create your own video channel
• Save on bandwidth costs, deliver content in
the format your users are used to
• 5th most popular site in the UK

Feedburner
• All about RSS feeds
• Lots of web users aggregate their content and
interests via RSS
• Offer it as an option
• Encourage your users to sign up to your feed

Orkut
• Google’s very own Social Media platform
• Not as prevalent as other networks but still
ranked 82nd in the UK in terms of traffic

Google Analytics
• Most important of all of their tools
• It’s free
• Easy to implement
• Easy to use
• Easy to understand and make informed
decisions with
• Measures the affect of your footprint

Webmaster Tools
• More detailed information than GA
• For those looking for the next level technically
• All about helping you to make your site more
Google friendly
• If you’re doing this in house, then you should
make yourself familiar with this

Pay Per Click Advertising (PPC)
• PPC can be really effective
• It can significantly increase your traffic and sales
•Advertisers can target many
more keywords
• Advertisers can generate a
quick presence on the search
engines
The returns can be fantastic!

PPC