Online Marketing Extravaganza 2011
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Online Marketing Extravaganza 2011

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The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business....

The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.

Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.

The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.

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  • As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appear on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
  • Our new website and blog went live a four months ago to rave review and we are constantly updated the sites which we hope serves as a great online tool for marketers and business owners to use
  • As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appear on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • Don’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?

Online Marketing Extravaganza 2011 Online Marketing Extravaganza 2011 Presentation Transcript

  • ONLINE MARKETING
    EXTRAVAGANZA
    2011
  • Agenda
    1. Who are we.
    2. Online Marketing Success
    3. Lets get serious about Social Media
    Refreshments and Networking
    4. SEO – The Hard Facts
    5. Is your Marketing Strategy Integrated?
    Q&A...
  • Digital Marketing
    Agency
    HQ: NEWBURY
    LONDON OFFICE
    50 Liverpool St
  • Happy Bunch
    Happy Customers
  • Our website
  • Our blog
  • So what do we do?
    We quite simply work hard with our clients to achieve their online objectives.
    We form strategic partnerships with our clients and develop our relationships through coaching, training and deliverables.
  • WEBSITE & ONLINE PLATFORMS
    Consultancy
    Transfer Skills
    WEBSITE DESIGN & BUILD
    WEB ANALYTICS
    Support
    Customer Service
    ONLINE STRATEGY
  • Online Marketing Success
  • Agenda
    Where to start?
    The 6 essential components to online success
    Elements of an online strategy
    An online road map
    What do you do when things aren’t working
  • Where to Start?
  • “a failure to plan is a plan to fail”.
  • A Clear Vision
  • Goals and Objectives
    Do you have them?
  • Fact or Myth?
    Can anyone do it??
    Do I need loads of money?
    I don’t have time!
  • Know your stuff!
    DO YOU KNOW WHICH AREAS OF YOUR MARKETING WORKS BEST?
  • Know your stuff!
    DO YOU KNOW HOW
    BIG YOUR FOOTPRINT IS?
  • Know your stuff!
    DO YOU REALLY KNOW YOUR COMPETITORS?
  • Know your stuff!
    DO YOU REALLY KNOW YOUR CUSTOMERS?
  • Know your stuff!
    140 million. The average number of Tweets people sent per day
    2nd biggest search engine
  • Be careful!
    ...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell
    "You Will Discover The Secrets To Making $50,247 Per Month Online And How To Grow Your Own Insane Profit Machine - Even If You're Totally New To The Web!"
  • Be bold!
  • The 6 Essential Componentsto Online Success
  • Does your Website deliver?
    INTERACTIVE
  • Are the platforms you use effective?
  • ?....have you
  • Can you measure?
  • DATA
  • Be proactive!
  • Elements of an online strategy
  • Building an online road map
    Network
    Explore
    Content
    Strategy
    Research
    On-page SEO
  • WEBSITE & ONLINE PLATFORMS
    Consultancy
    Transfer Skills
    WEBSITE DESIGN & BUILD
    WEB ANALYTICS
    Support
    Customer Service
    ONLINE STRATEGY
  • If you’re not achieving...
    Ask yourself a number of straight questions...
    Are my goals realistic?
    Have you done your research?
    Do I have the correct platforms in place?
    Do I invest enough time?
    When needed do I invest enough money?
    Do I have enough resource?
    Is your strategy effective? Re-evaluate!
  • Finally...don’t take the easy option..
    Don’t be fooled
    Don’t be tempted
    Online marketing is a long term and continuous commitment
    Cheap is not always best
  • Let’sGetSerious – About Social Media
    Amanda Hill
  • What the heckis Social Media?
  • WhyBother?
  • Isn’tthatbetter?
  • Getyourselfseen…
  • Let the business come to you…
  • Examples…
  • Whichones fit yourstrategy?
  • Learning the new Lingo…
  • But I don’t have time… really?
  • About me…
    Amanda Hill
    The Social Media Cafe
    @amanda_hill
    07976 808811
    Founder of The Social Media Cafe
    Ex national journalistwholearned the hard way how powerfulusing on-line is to growyour business and nowsharesitwithsmall and large companies all over the UK…
  • SEOThe Hard Facts!
  • 1.) SEO Cannot Guarantee Results
    No one can guarantee a #1 ranking on Google – Google Webmaster Guidelines
  • 2.) Keywords Don't Remain Top Forever
  • 3.) Rankings Can Fluctuate at Times
  • 4.) SEO is Not About Mass Link Building
    What is better?
    5 links from related sources
    Or
    150 links from directories and spam sites
  • 5.) SEO is Just Like Website Maintenance
    It Has To Be On-going
  • 6.) Slow and Steady Wins the Race
    Instant or quick wins come in the form of Pay Per Click
  • 7.) Nobody is partnered with Google
    Google is a search engine not a marketing agency
  • 8.) Buying Links is Bad and Will Result in Penalties at Some Point
  • 4 P’s of SEO
  • Patience
    No one is really patient, especially in business – everyone has bills to pay, bosses to report to, investors to satisfy…
    Often making it difficult to justify SEO spend in one quarter when results might happen the next quarter.
  • Persistence
    SEO isn’t something you can spend a few weeks doing, and then sit back and watch the traffic increase.
    In competitive niches, the competition is going to be working on something every day to reach a goal. Unless you’re doing the same or better, you’ll simply miss out
  • Perseverance
    No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do.
    Yes, you can influence it (sometimes very heavily), but you can’t control it.
  • Proactive
    Any SEO work done today likely won’t affect traffic or revenue today.
    Think and plan ahead. Make sure you factor in the long-term to your day-to-day activities.
  • Making SEO Work
    For Your Business
  • Laying Foundations
    Perform keyword research for your niche
    Create a simple website structure
    Create unique content and page titles
    Build links to your new content from related sources
  • Page Structure
    Include your KW in:
    • Page title
    • H1, H2 elements
    • Variations throughout content body
    • ALT tags of images
    • Ideally image file name
  • Laying Foundations
    Ensure your site has a sitemap
    Create a robots.txt file - A robots.txt file is one that tells the search engines what they can and cannot index.
  • Making It Work
    To ensure the hours you spend on SEO are worthwhile it is vital to track and measure every step and process taken
  • Making It Work
    SEO is an evolving beast and requires time and attention to improve results
    Constantly review your competition and the work they are doing
    Build authoritative links to your content
  • Making It Work
    Set yourself clear and realistic objectives
    Use industry knowledge – widely available from blogs including ours
    DO NOT try to cheat the system, you will be caught out
  • Want to win at SEO?
    Create a solid foundation and
    gradually – patiently
    build on it.
  • &
    Together creating truly integrated
    Marketing Campaigns
    INTRODUCTION TO Q ASSOCIATES
    In their own words:
    Q Associates is an award-winning provider of integrated
    IT infrastructure and data management solutions.
    We provide specialised services for the design, deployment
    and management of optimised computing environments.
    In partnership with our customers, our aim is to deliver
    maximum business efficiency through
    impartial IT excellence and commercial agility.
  • &
    Together creating truly integrated
    Marketing Campaigns
    KEY OBJECTIVES
    • Increase revenues for NetApp
    • Increase visibility and profile with NetApp
    • Increase the number of sales opportunities
    • Compete for key NetApp partner awards for 2011
  • &
    Together creating truly integrated
    Marketing Campaigns
    WHAT WE DO FOR THEM:
    • We work closely with their marketing department
    • We provide support and activities based on key objectives
    • We work hard to try to understand their complex business
  • &
    Together creating truly integrated
    Marketing Campaigns
    EMAIL MARKETING
  • &
    Together creating truly integrated
    Marketing Campaigns
    DIRECT MAIL
  • &
    Together creating truly integrated
    Marketing Campaigns
    WEB
  • &
    Together creating truly integrated
    Marketing Campaigns
    NEWS / SOCIAL
    INTRODUCTION TO Q ASSOCIATES
  • &
    Together creating truly integrated
    Marketing Campaigns
    TELEMARKETING
  • &
    Together creating truly integrated
    Marketing Campaigns
    VIDEO