ONLINE MARKETING<br />EXTRAVAGANZA<br />2011 <br />
Agenda<br />	1. Who are we.<br />	2. Online Marketing Success<br />	3. Lets get serious about Social Media<br />Refreshmen...
Digital Marketing <br />Agency<br />HQ: NEWBURY<br />LONDON OFFICE<br />50 Liverpool St<br />
Happy Bunch<br />Happy Customers<br />
Our website<br />
Our blog<br />
So what do we do?<br />	We quite simply work hard with our clients to achieve their online objectives.  <br />We form stra...
WEBSITE  & ONLINE PLATFORMS<br />Consultancy <br />Transfer Skills  <br />WEBSITE DESIGN & BUILD<br />WEB ANALYTICS<br />S...
Online Marketing Success<br />
Agenda<br />Where to start?<br />The 6 essential components to online success<br />Elements of an online strategy<br />An ...
Where to Start?<br />
“a failure to plan is a plan to fail”. <br />
A Clear Vision<br />
Goals and Objectives<br />Do you have them?<br />
Fact or Myth?<br />Can anyone do it?? <br />Do I need loads of money?<br />I don’t have time!<br />
Know your stuff!<br />DO YOU KNOW WHICH AREAS OF YOUR MARKETING WORKS BEST?<br />
Know your stuff!<br />    DO YOU KNOW HOW <br />  BIG YOUR FOOTPRINT IS?<br />
Know your stuff!<br />DO YOU REALLY KNOW YOUR COMPETITORS?<br />
Know your stuff!<br />DO YOU REALLY KNOW YOUR CUSTOMERS? <br />
Know your stuff!<br />140 million. The average number of Tweets people sent per day<br />2nd biggest search engine<br />
Be careful!<br />...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often,...
Be bold!<br />
The 6 Essential Componentsto Online Success <br />
Does your Website deliver?<br />INTERACTIVE<br />
Are the platforms you use effective?<br />
?....have you <br />
Can you measure?<br />
DATA<br />
Be proactive!<br />
Elements of an online strategy<br />
Building an online road map<br />Network<br />Explore<br />Content <br />Strategy<br />Research<br />On-page SEO<br />
WEBSITE  & ONLINE PLATFORMS<br />Consultancy <br />Transfer Skills  <br />WEBSITE DESIGN & BUILD<br />WEB ANALYTICS<br />S...
If you’re not achieving...<br />Ask yourself a number of straight questions...<br />Are my goals realistic?<br />Have you ...
Finally...don’t take the easy option..<br />Don’t be fooled<br />Don’t be tempted<br />Online marketing is a long term and...
Let’sGetSerious – About Social Media<br />Amanda Hill<br />
What the heckis Social Media?<br />
WhyBother?<br />
Isn’tthatbetter?<br />
Getyourselfseen…<br />
Let the business come to you…<br />
Examples…<br />
Whichones fit yourstrategy?<br />
Learning the new Lingo…<br />
But I don’t have time… really?<br />
About me…<br />Amanda Hill<br />The Social Media Cafe<br />@amanda_hill<br />07976 808811<br />Founder of The Social Media...
SEOThe Hard Facts!<br />
1.) SEO Cannot Guarantee Results<br />No one can guarantee a #1 ranking on Google – Google Webmaster Guidelines<br />
2.) Keywords Don't Remain Top Forever<br />
3.) Rankings Can Fluctuate at Times<br />
4.) SEO is Not About Mass Link Building<br />What is better?<br />5 links from related sources<br />Or<br />150 links from...
5.) SEO is Just Like Website Maintenance <br />It Has To Be On-going<br />
6.) Slow and Steady Wins the Race<br />Instant or quick wins come in the form of Pay Per Click<br />
7.) Nobody is partnered with Google<br />Google is a search engine not a marketing agency<br />
8.) Buying Links is Bad and Will Result in Penalties at Some Point<br />
4 P’s of SEO<br />
Patience<br />No one is really patient, especially in business – everyone has bills to pay, bosses to report to, investors...
Persistence<br />SEO isn’t something you can spend a few weeks doing, and then sit back and watch the traffic increase.<br...
Perseverance<br />No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do. <br />Yes...
Proactive<br />Any SEO work done today likely won’t affect traffic or revenue today.<br />Think and plan ahead. Make sure ...
Making SEO Work<br />For Your Business<br />
Laying Foundations<br />Perform keyword research for your niche<br />Create a simple website structure<br />Create unique ...
Page Structure<br />Include your KW in:<br /><ul><li>Page title
H1, H2 elements
Variations throughout content body
ALT tags of images
Ideally image file name</li></li></ul><li>Laying Foundations<br />Ensure your site has a sitemap<br />Create a robots.txt ...
Making It Work<br />To ensure the hours you spend on SEO are worthwhile it is vital to track and measure every step and pr...
Making It Work<br />SEO is an evolving beast and requires time and attention to improve results<br />Constantly review you...
Making It Work<br />Set yourself clear and realistic objectives<br />Use industry knowledge – widely available from blogs ...
Want to win at SEO?<br />Create a solid foundation and<br />gradually – patiently<br />build on it.<br />
&<br />Together creating truly integrated <br />Marketing Campaigns<br />INTRODUCTION TO Q ASSOCIATES<br />In their own wo...
&<br />Together creating truly integrated <br />Marketing Campaigns<br />KEY OBJECTIVES<br /><ul><li>Increase revenues for...
Increase visibility and profile with NetApp
Increase the number of sales opportunities
Compete for key NetApp partner awards for 2011</li></li></ul><li>&<br />Together creating truly integrated <br />Marketing...
We provide support and activities based on key objectives
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Online Marketing Extravaganza 2011

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The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.

Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.

The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.

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  • As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appear on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
  • Our new website and blog went live a four months ago to rave review and we are constantly updated the sites which we hope serves as a great online tool for marketers and business owners to use
  • As a company we’re very proud in the fact that we have built an excellent reputation both locally and nationally for delivering quality work and knowing our subject matter. Recently we appear on the BBC, a programme called Click a technology programme talking about the benefits of business blogging. As a company we try and do things differently and try bring an element of fun to the work place and working ways to raise money for charity
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • Don’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?
  • Online Marketing Extravaganza 2011

    1. 1. ONLINE MARKETING<br />EXTRAVAGANZA<br />2011 <br />
    2. 2. Agenda<br /> 1. Who are we.<br /> 2. Online Marketing Success<br /> 3. Lets get serious about Social Media<br />Refreshments and Networking<br /> 4. SEO – The Hard Facts<br /> 5. Is your Marketing Strategy Integrated?<br /> Q&A...<br />
    3. 3. Digital Marketing <br />Agency<br />HQ: NEWBURY<br />LONDON OFFICE<br />50 Liverpool St<br />
    4. 4. Happy Bunch<br />Happy Customers<br />
    5. 5.
    6. 6. Our website<br />
    7. 7. Our blog<br />
    8. 8.
    9. 9. So what do we do?<br /> We quite simply work hard with our clients to achieve their online objectives. <br />We form strategic partnerships with our clients and develop our relationships through coaching, training and deliverables.<br />
    10. 10. WEBSITE & ONLINE PLATFORMS<br />Consultancy <br />Transfer Skills <br />WEBSITE DESIGN & BUILD<br />WEB ANALYTICS<br />Support<br />Customer Service<br />ONLINE STRATEGY<br />
    11. 11. Online Marketing Success<br />
    12. 12. Agenda<br />Where to start?<br />The 6 essential components to online success<br />Elements of an online strategy<br />An online road map<br />What do you do when things aren’t working<br />
    13. 13. Where to Start?<br />
    14. 14. “a failure to plan is a plan to fail”. <br />
    15. 15. A Clear Vision<br />
    16. 16. Goals and Objectives<br />Do you have them?<br />
    17. 17. Fact or Myth?<br />Can anyone do it?? <br />Do I need loads of money?<br />I don’t have time!<br />
    18. 18. Know your stuff!<br />DO YOU KNOW WHICH AREAS OF YOUR MARKETING WORKS BEST?<br />
    19. 19. Know your stuff!<br /> DO YOU KNOW HOW <br /> BIG YOUR FOOTPRINT IS?<br />
    20. 20. Know your stuff!<br />DO YOU REALLY KNOW YOUR COMPETITORS?<br />
    21. 21. Know your stuff!<br />DO YOU REALLY KNOW YOUR CUSTOMERS? <br />
    22. 22. Know your stuff!<br />140 million. The average number of Tweets people sent per day<br />2nd biggest search engine<br />
    23. 23. Be careful!<br />...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell<br />"You Will Discover The Secrets To Making $50,247 Per Month Online And How To Grow Your Own Insane Profit Machine - Even If You're Totally New To The Web!"<br />
    24. 24. Be bold!<br />
    25. 25. The 6 Essential Componentsto Online Success <br />
    26. 26. Does your Website deliver?<br />INTERACTIVE<br />
    27. 27. Are the platforms you use effective?<br />
    28. 28. ?....have you <br />
    29. 29. Can you measure?<br />
    30. 30. DATA<br />
    31. 31. Be proactive!<br />
    32. 32. Elements of an online strategy<br />
    33. 33. Building an online road map<br />Network<br />Explore<br />Content <br />Strategy<br />Research<br />On-page SEO<br />
    34. 34. WEBSITE & ONLINE PLATFORMS<br />Consultancy <br />Transfer Skills <br />WEBSITE DESIGN & BUILD<br />WEB ANALYTICS<br />Support<br />Customer Service<br />ONLINE STRATEGY<br />
    35. 35. If you’re not achieving...<br />Ask yourself a number of straight questions...<br />Are my goals realistic?<br />Have you done your research?<br />Do I have the correct platforms in place?<br />Do I invest enough time?<br />When needed do I invest enough money?<br />Do I have enough resource?<br />Is your strategy effective? Re-evaluate! <br />
    36. 36. Finally...don’t take the easy option..<br />Don’t be fooled<br />Don’t be tempted<br />Online marketing is a long term and continuous commitment<br />Cheap is not always best<br />
    37. 37. Let’sGetSerious – About Social Media<br />Amanda Hill<br />
    38. 38. What the heckis Social Media?<br />
    39. 39. WhyBother?<br />
    40. 40. Isn’tthatbetter?<br />
    41. 41. Getyourselfseen…<br />
    42. 42. Let the business come to you…<br />
    43. 43. Examples…<br />
    44. 44. Whichones fit yourstrategy?<br />
    45. 45. Learning the new Lingo…<br />
    46. 46. But I don’t have time… really?<br />
    47. 47. About me…<br />Amanda Hill<br />The Social Media Cafe<br />@amanda_hill<br />07976 808811<br />Founder of The Social Media Cafe<br />Ex national journalistwholearned the hard way how powerfulusing on-line is to growyour business and nowsharesitwithsmall and large companies all over the UK…<br />
    48. 48. SEOThe Hard Facts!<br />
    49. 49. 1.) SEO Cannot Guarantee Results<br />No one can guarantee a #1 ranking on Google – Google Webmaster Guidelines<br />
    50. 50. 2.) Keywords Don't Remain Top Forever<br />
    51. 51. 3.) Rankings Can Fluctuate at Times<br />
    52. 52. 4.) SEO is Not About Mass Link Building<br />What is better?<br />5 links from related sources<br />Or<br />150 links from directories and spam sites<br />
    53. 53. 5.) SEO is Just Like Website Maintenance <br />It Has To Be On-going<br />
    54. 54. 6.) Slow and Steady Wins the Race<br />Instant or quick wins come in the form of Pay Per Click<br />
    55. 55. 7.) Nobody is partnered with Google<br />Google is a search engine not a marketing agency<br />
    56. 56. 8.) Buying Links is Bad and Will Result in Penalties at Some Point<br />
    57. 57. 4 P’s of SEO<br />
    58. 58. Patience<br />No one is really patient, especially in business – everyone has bills to pay, bosses to report to, investors to satisfy…<br />Often making it difficult to justify SEO spend in one quarter when results might happen the next quarter.<br />
    59. 59. Persistence<br />SEO isn’t something you can spend a few weeks doing, and then sit back and watch the traffic increase.<br />In competitive niches, the competition is going to be working on something every day to reach a goal. Unless you’re doing the same or better, you’ll simply miss out<br />
    60. 60. Perseverance<br />No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do. <br />Yes, you can influence it (sometimes very heavily), but you can’t control it.<br />
    61. 61. Proactive<br />Any SEO work done today likely won’t affect traffic or revenue today.<br />Think and plan ahead. Make sure you factor in the long-term to your day-to-day activities.<br />
    62. 62. Making SEO Work<br />For Your Business<br />
    63. 63. Laying Foundations<br />Perform keyword research for your niche<br />Create a simple website structure<br />Create unique content and page titles<br />Build links to your new content from related sources<br />
    64. 64. Page Structure<br />Include your KW in:<br /><ul><li>Page title
    65. 65. H1, H2 elements
    66. 66. Variations throughout content body
    67. 67. ALT tags of images
    68. 68. Ideally image file name</li></li></ul><li>Laying Foundations<br />Ensure your site has a sitemap<br />Create a robots.txt file - A robots.txt file is one that tells the search engines what they can and cannot index.<br />
    69. 69. Making It Work<br />To ensure the hours you spend on SEO are worthwhile it is vital to track and measure every step and process taken<br />
    70. 70. Making It Work<br />SEO is an evolving beast and requires time and attention to improve results<br />Constantly review your competition and the work they are doing<br />Build authoritative links to your content<br />
    71. 71. Making It Work<br />Set yourself clear and realistic objectives<br />Use industry knowledge – widely available from blogs including ours<br />DO NOT try to cheat the system, you will be caught out<br />
    72. 72. Want to win at SEO?<br />Create a solid foundation and<br />gradually – patiently<br />build on it.<br />
    73. 73. &<br />Together creating truly integrated <br />Marketing Campaigns<br />INTRODUCTION TO Q ASSOCIATES<br />In their own words:<br /> Q Associates is an award-winning provider of integrated <br />IT infrastructure and data management solutions. <br />We provide specialised services for the design, deployment <br />and management of optimised computing environments. <br />In partnership with our customers, our aim is to deliver <br />maximum business efficiency through <br />impartial IT excellence and commercial agility.<br />
    74. 74. &<br />Together creating truly integrated <br />Marketing Campaigns<br />KEY OBJECTIVES<br /><ul><li>Increase revenues for NetApp
    75. 75. Increase visibility and profile with NetApp
    76. 76. Increase the number of sales opportunities
    77. 77. Compete for key NetApp partner awards for 2011</li></li></ul><li>&<br />Together creating truly integrated <br />Marketing Campaigns<br />WHAT WE DO FOR THEM:<br /><ul><li>We work closely with their marketing department
    78. 78. We provide support and activities based on key objectives
    79. 79. We work hard to try to understand their complex business</li></li></ul><li>&<br />Together creating truly integrated <br />Marketing Campaigns<br />EMAIL MARKETING<br />
    80. 80. &<br />Together creating truly integrated <br />Marketing Campaigns<br />DIRECT MAIL<br />
    81. 81. &<br />Together creating truly integrated <br />Marketing Campaigns<br />WEB<br />
    82. 82. &<br />Together creating truly integrated <br />Marketing Campaigns<br />NEWS / SOCIAL<br />INTRODUCTION TO Q ASSOCIATES<br />
    83. 83. &<br />Together creating truly integrated <br />Marketing Campaigns<br />TELEMARKETING<br />
    84. 84. &<br />Together creating truly integrated <br />Marketing Campaigns<br />VIDEO<br />

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