Nouweb Launch Event - 9th November 2011 - Reading

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  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • So today will focus on understanding the task head – asking ourselves some hard hitting questionsDon’t take the easy option – often we find people taking short cuts.....Ecommerce example...only yesterday I was talking to someone who has recently found a piece of software online to build a shopping cart website, so uploading products etc is great, drag and drop and he said it was really cheap but now he found out that platform only processes paypal transactions and he needs a full shopping cart facility to process all the other payment options....and these is now going to cost him twice as much and has delayed his project?Know your competitors! Do your research, often this really overlooked as you can learn loads from your competitors, understanding what’s working for them and capitalising on areas where there focus is less.Creating Platforms is probably the most important part of this presentation – companies need to invest in future proof web platforms. We’ve seen some real horror story’s here and it pain me every time I see companies investing good money in bad technology and often its not the fact that the technology is bad it a case of it doesn’t fit their business requirements. And this is due to bad preparation and planning. Lastly once you know the task ahead, understand what your competitors are doing and you’ve researched and opted for some great flexible platforms to enable you to grow, you can start to develop a effective online strategy!
  • Nouweb Launch Event - 9th November 2011 - Reading

    1. 1. Nouweb Launch• Thank you for attending• Introducing the team – Andy Stevens – Director and Co Founder of Nouveau Solutions – Joe Baily – Tom Edwards – Berni Maguire
    2. 2. • Who are Nouveau Solutions and what is Nouweb?
    3. 3. About Nouveau Solutions• Established for 19 years• Profitable every year of trading• Based in Woodley nr Reading• Provide IT Services, Solutions and Support• Provide specialised applications built around Microsoft Dynamics CRM• Our data centre is based at the bunker at Greenham common , we host customer websites and applications
    4. 4. About Nouveau Solutions• Accreditations• Quality
    5. 5. About Nouveau Solutions
    6. 6. What is Nouweb• Nouweb is a virtual business unit of Nouveau Solutions.
    7. 7. Who is Nouweb• A Partnership between: – Nouveau Solutions • Software Development and Integration into other applications • Data Hosting from Our Data Centre (the Bunker) • IT Related Services• Generate UK • Web creation and eMarketing Skills
    8. 8. What is Nouweb• How does it work • One stop shop, single accountability • Own web site – www.nouweb.co.uk • Own email addresses • Dedicated sales and technical telephone numbers • Central Project Management
    9. 9. • What do we do Web Design Web Development PPC SEO Ecommerce Analytics Blog Social Media Online PR Email Marketing Training Consulting Web Integration Web Hosting and Domain Management
    10. 10. Why have we created NouWeb• Nouveau have been providing IT Services for 19 years (pre Internet) – We have a massive hole in our portfolio, we provide the platform but didn’t provide the Design or e marketing side – In the past we gave web business away – Whose responsibility is the Website - IT or Marketing?
    11. 11. My other hat (as a business owner)• I know the pain of trying to get new business• Unless you’re an industry brand, winning business from the web (without professional help) is not easy• I can relate to our customers
    12. 12. Nouveau web History• How did we win business
    13. 13. Nouveau web History• How did we win business
    14. 14. Nouveau web History• How did we win business
    15. 15. Nouveau web History• How did we win business www.nouveau.co.uk www.nslcrm.co.uk www.nouweb.co.uk
    16. 16. Having a great websitedoesn’t mean people aregoing to look at it!!!!! Over to the experts
    17. 17. Online Marketing Success Joe Baily – Online Marketing Consultant
    18. 18. Agenda• Our approach• Where to start?• The 6 essential components to online success• Elements of an online strategy• An online road map• What do you do when things aren’t working
    19. 19. WEBSITE & ONLINE PLATFORMS Transfer Skills ConsultancyWEB ANALYTICS WEBSITE DESIGN & BUILD Support Customer Service ONLINE STRATEGY
    20. 20. Where to Start?
    21. 21. “a failure to plan is a plan to fail”.
    22. 22. A Clear Vision
    23. 23. Goals and Objectives Do you have them?
    24. 24. Fact or Myth?
    25. 25. Know your stuff!
    26. 26. Know your stuff!
    27. 27. Know your stuff!
    28. 28. Know your stuff!
    29. 29. Know your stuff! 140 million. The average number of Tweets people sent per day 2nd biggest search engine
    30. 30. Be careful! ...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell"You Will Discover The Secrets To Making $50,247 PerMonth Online And How To Grow Your Own Insane ProfitMachine - Even If Youre Totally New To The Web!"
    31. 31. Be bold!
    32. 32. The 6 Essential Components to Online Success
    33. 33. Does your Website deliver?
    34. 34. Are the platforms you use effective?
    35. 35. ?....have you
    36. 36. Can you measure?
    37. 37. Be proactive!
    38. 38. Elements of an online strategy
    39. 39. Building an online road map Explore Network Content Strategy Research On-page SEO
    40. 40. If you’re not achieving...Ask yourself a number of straight questions...• Are my goals realistic?• Have you done your research?• Do I have the correct platforms in place?• Do I invest enough time?• When needed do I invest enough money?• Do I have enough resource?• Is your strategy effective? Re-evaluate!
    41. 41. SEOThe Hard Facts!
    42. 42. 1.) SEO Cannot Guarantee ResultsNo one can guarantee a #1 ranking onGoogle – Google Webmaster Guidelines
    43. 43. 2.) Keywords Dont Remain Top Forever
    44. 44. 3.) Rankings Can Fluctuate at Times
    45. 45. 4.) SEO is Not About Mass Link Building What is better? 5 links from related sources Or150 links from directories and spam sites
    46. 46. 5.) SEO is Just Like Website Maintenance It Has To Be On-going Improve Content Link Review building Social
    47. 47. 6.) Slow and Steady Wins the RaceInstant or quick wins come in the form of Pay Per Click
    48. 48. 7.) Nobody is partnered with GoogleGoogle is a search engine not a marketing agency
    49. 49. 8.) Buying Links is Bad and Will Result in Penalties at Some Point
    50. 50. 4 P’s of SEO Proactive Patience Perseverance Persistence
    51. 51. Patience• No one is really patient, especially in business – everyone has bills to pay, bosses to report to, investors to satisfy…• Often making it difficult to justify SEO spend in one quarter when results might happen the next quarter.
    52. 52. Persistence• SEO isn’t something you can spend a few weeks doing, and then sit back and watch the traffic increase.• In competitive niches, the competition is going to be working on something every day to reach a goal. Unless you’re doing the same or better, you’ll simply miss out
    53. 53. Perseverance• No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do.• Yes, you can influence it (sometimes very heavily), but you can’t control it.
    54. 54. Proactive• Any SEO work done today likely won’t affect traffic or revenue today.• Think and plan ahead. Make sure you factor in the long-term to your day-to-day activities.
    55. 55. Making SEO WorkFor Your Business
    56. 56. Laying Foundations• Perform keyword research for your niche• Create a simple website structure• Create unique content and page titles• Build links to your new content from related sources
    57. 57. Page Structure Include your KW in: • Page title • H1, H2 elements • Variations throughout content body • ALT tags of images • Ideally image file name
    58. 58. Laying Foundations• Ensure your site has a sitemap• Create a robots.txt file - A robots.txt file is one that tells the search engines what they can and cannot index.
    59. 59. Making It WorkTo ensure the hours you spend on SEO areworthwhile it is vital to track and measureevery step and process taken
    60. 60. Making It Work• SEO is an evolving beast and requires time and attention to improve results• Constantly review your competition and the work they are doing• Build authoritative links to your content
    61. 61. Making It Work• Set yourself clear and realistic objectives• Use industry knowledge – widely available from blogs including ours• DO NOT try to cheat the system, you will be caught out
    62. 62. Want to win at SEO?Create a solid foundation and gradually – patiently build on it.

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