How To Increase Your Internet Footprint

4,026 views
3,913 views

Published on

These slides were used for our "How to Improve your Internet Footprint" seminar in April. During the presentation we shared ways to improve a site's visibility in the search engines.

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Great summary of internet footprint and inbound marketing strategy. Stone Road Media takes this to the next level by producing QUALITY content to reach target viewers in their industry. As a part of that market themselves, they better understand the demographic than any other inbound marketing firm out there. http://www.stoneroadmedia.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
4,026
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
16
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

How To Increase Your Internet Footprint

  1. 1. Welcome “How to Increase your Internet Footprint” Online Marketing Seminar Why we decided to host this seminar?
  2. 2. Agenda • How to Improve Your Internet Footprint – Uncovering the Secret Ways to Increase your Internet Footprint • Web Page Basics – The importance of providing your site with the best opportunity for growth • Break • Search Engines – Using Google to maximise your online presence • Lunch • Does PPC (Pay per Click) really work? – A view from the trenches • Social Media – Coming, ready or not! • Seminar Summary – Prize draw for round of golf, open questions and answers session.
  3. 3. Generate UK - Background • Formed in 2007 • Specialist Digital Marketing Agency – The next generation • Built on wealth of client side commercial experience • Strong team of developers and designers • Delivering online solutions for genuine business problems • Our strength is developing Online Marketing Strategies • Training and independent technology consultants • Leadership Solutions • Partner to the ‘best of breed’ software authors Innovators and market leaders in online communications, business development and marketing solutions
  4. 4. Who We Work With?
  5. 5. What Do We Do? CONTENT MANAGEMENT SYSTEMS Control, Speed and Flexibility Leadership Leadership WEBSITE DESIGN & BUILD WEB ANALYTICS Branding, Visual Engagement, Understanding & Reaction Interaction & the User Experience Leadership Leadership SEO / SEM /Email Marketing PPC/Online PR & Advertising Traffic Generation / Inbound Enquires / Brand Awareness and Increasing the web site’s footprint
  6. 6. How to Increase your Internet Footprint Uncovering the Secret Ways to Increase your Internet Footprint
  7. 7. We’ll cover the following • What is your Internet Footprint? • Why it is important • Why it is good for your business • Ways to help increase your Internet Footprint
  8. 8. What is an Internet Footprint • It’s the trail of evidence that you exist on the Internet • All indexed website’s have an Internet Footprint • Some are much larger than others • If your business objectives include selling more or being seen more online, your Internet Footprint should be important to you
  9. 9. Why is it important • It’s a way for you to measure the reach of your web site • It’s a way to measure your site against your competitors • It’s a way for you to identify the strengths and weaknesses of your web site based upon your business objectives • It’s a way to measure the success of a brand The larger the better for traffic purposes
  10. 10. The Tale of Two Flooring Companies
  11. 11. Flooring Company Two
  12. 12. Why it is good for business • Knowing about your Internet Footprint allows you to manage your brand and reputation online • We all recognise that more and more pre-purchase research is carried out on the Internet • We all have the opportunity to increase our Internet Footprint Larger your footprint = the greater your traffic As an aside, more and more companies are checking a candidate’s Internet Footprint before offering them a job. Time to check your MyFace profiles!
  13. 13. Ways to help increase your Internet Footprint CONTENT MANAGEMENT SYSTEMS Control, Speed and Flexibility Leadership Leadership WEBSITE DESIGN & BUILD WEB ANALYTICS Branding, Visual Engagement, Understanding & Reaction Interaction & the User Experience Leadership Leadership SEO / SEM /Email Marketing PPC/Online PR & Advertising Traffic Generation / Inbound Enquires / Brand Awareness and Increasing the web site’s footprint
  14. 14. Keywords Action Results Research your keywords Linking in to what your visitors are using to search Place your keywords into targeted groups Smaller and more manageable Everything stems from Knowing our keywords allows keyword research us to optimise for SEs
  15. 15. Content Result Action Ensure that your content Your site is targeted and includes your keywords relevant to your visitors Ensure that your web pages You’re following best practices follow search engine guidelines... Titles, and not risking a flag descriptions, keyword density etc On-page optimisation, it needs If you do not get this right, it to be done. If you’re not sure will be a struggle to increase what this is, please check our your Internet Footprint handout.
  16. 16. Keywords & Content = Basics • Now that the basics are in place, you’re giving your site the best chance to grow. • Keywords • Content • On-page optimisation
  17. 17. GENERATE UK’S TOP 10 WAYS TO INCREASE YOUR INTERNET FOOTPRINT
  18. 18. Business Blogging • Less formal than your main website • Allows you to make comment or to position yourself more as an industry leader/voice • Is more dynamic, so you can add more content quickly and easily • More content means more food for the search engine spiders • Which means, more pages indexed.....
  19. 19. Press Releases • Underused method for breaking newsworthy items about your company • A good press release can go viral, which means can be picked up by news agencies, national press etc • It’s a great way to create back links to your website • All of this means more pages indexed...
  20. 20. Link Build Strategies • You can’t get away from having to do link building if you are serious about your Internet Footprint • We often look at competitor sites • This is a particular challenge for new websites • Look to your partners, suppliers and friends first and try to make your links “in content” • Try to get your customers to help you, i.e. review sites, directory reviews etc
  21. 21. Pay per click/banner ads • For a new website, PPC is still the best way to be seen on the Internet • Use with extreme caution as it can be expensive, try to split your PPC budget with general search engine optimisation strategies • Banner advertisements are seen as old fashioned, however they can have an impact with the right campaign
  22. 22. Using Video/File Sharing • YouTube! is now owned by Google and is the 2nd largest search engine • YouTube! videos are showing up in search results • Broadband and higher connection speeds mean more people use video • It’s quick and easy to set up
  23. 23. Local Search Optimisation • Very under utilised • More weight is being put on local search results • Users tend to search locally, i.e. “Online Marketing Newbury”
  24. 24. Forums and Communities • Identify the main communities in your business sector • Use forum signatures but take steps to protect your brand image • Add value and be seen to be giving and not taking
  25. 25. Social Networking • Look under the covers of social networking, Mark will provide more detail on this later • There are lots of different sites which offer opportunities to increase footprint and traffic
  26. 26. Offering a Download • Industry specific sites where you can submit a whitepaper or a guide • Software sites where you can offer a tool or a development • Something quirky or potentially viral that people can link to • Leverage document sharing sites
  27. 27. Podcasting • A great way to offer your content in a new and exciting way • Share the responsibility with your partners or customers • Your content and pages can be picked up by Podcast directories and syndication services • Also applies to RSS feeds....
  28. 28. Summary • What is your Internet Footprint? • Why it is important • Why it is good for your business • Ways to help increase your Internet Footprint Questions?

×