20% of households choose to avoid or must avoid gluten1 Oatmeal is the most sought after gluten free breakfast2
In 2013, Brownie eatings were at the highest they’ve been in the past 10 years. S’mores is on-trend flavor
67% of consumers cited Whole Grains as a strong factor in influencing purchase behavior while 81% of consumers are trying to consume more whole grains.
Summer 2014 - New product look book
This summer, General Mills is launching
more than 150 new products around
the world. Here’s a look at how the
company is tapping into the latest food
trends to bring exciting new products
1 IFIC “2014 Food & Health Survey.” May 2014
2 Mintel “Search Widens for Protein Sources.” February 2014
Today, more than 50 percent of consumers are looking to add
more protein to their diets, making high protein foods among
the most sought after items in U.S. supermarkets.1
Many people crave protein for a variety of reasons — from
building and maintaining muscle to curbing hunger to helping
them feel full longer.
In addition, people are beginning to seek non-traditional
sources of protein including ancient grains, plants and seeds.2
To meet this growing consumer demand, General Mills is
introducing a robust lineup of products featuring protein.
Cheerios Protein Cereal
In-line with the appetite for more
protein, Cheerios Protein
combines the famous toasted
“O”s with crunchy granola
clusters. Each serving offers 11
grams of protein with milk and
more than half of the 48 grams
of whole grains that is
recommended daily. Available
in Cinnamon Almond and Oats
Nature Valley Protein Granola
Nature Valley adds two new flavors to its popular protein granola line with
new Peanut Butter and Peanut Butter ‘n Dark Chocolate varieties. Each
has 10 grams of protein per serving and no artificial flavors or colors.
Backed by consumer demand for protein-rich yogurt with full flavor, Yoplait
Greek expands its product line to include Yoplait Greek with new fruity and
indulgent flavors like Lemon Meringue, Key Lime, Peaches ‘n Cream, Honey,
Piña Colada, Caffe Mocha and Caramel.
Cascadian Farm Protein Granola
Cascadian Farm debuts
the first mainstream organic
protein granola made from
pea protein. At 10 grams
per serving, new
Cascadian Farm Protein
Granola combines organic
whole grain and crisp rice
with either coconut flakes
and dark chocolate or
dried apples with a touch
of cinnamon and nutmeg.
Yoplait Greek 100
Yoplait Greek 100 adds five new flavors from fruity to indulgent. Try
Raspberry, Pineapple and Mango, Blackberry Pie and Boston
Yoplait Greek 100 is endorsed by Weight Watchers® with a
2 PointsPlus® value per serving.
EDGE with Protein* Cereal
General Mills Canada introduces
new EDGE with Protein* cereal
featuring delicious maple flakes
and almond-filled clusters. With
11 grams of protein per serving,
EDGE with Protein offers the
highest levels of protein among
leading cereals in Canada.
*Available only in Canada.
Yoplait Yopa!* introduces two new
flavors to its line of fat-free and
low-fat yogurt – Honey and Lemon
– which are layered at the bottom.
This Greek-style yogurt was first
launched France in January 2014
and will now include eight flavor
*Available only in France
1 Technomic, The Snacking Occasion Consumer Trend Report, 2012
2 Mintel Menu Insights
Consumer tastes are evolving to embrace products with
globally-inspired flavors.1 In particular, Millennials and
Hispanics crave foods that offer variety and adventure in
As people continue to embrace flavors from around the
globe, we’re introducing an array of bold flavors like
Sriracha and Chipotle.
General Mills is bringing bigger and bolder flavors that will
wake up the taste buds to many of its convenient meals
Old El Paso Bold Taco Kit
Blasted with nacho cheese flavoring inside and out, the new Old
El Paso Bold Nacho Cheese Taco kit brings a remarkably popular
restaurant trend into the homes of consumers for the first time.
The Stand N’ Stuff shell makes for easy serving.
Soup season heats up with
new Progresso Chili, made
with hearty ingredients,
including tender chicken and
beef, thick cuts of vegetables,
herbs and spices. The new chili
offerings are packaged in
pouch that holds two servings
each. Available in Southwest
Style Chicken Chili with Beans
or Smokehouse Pork and Beef
Chili with Beans.
Chex Mix Xtreme
Chex Mix is turning up the heat at snack time with new Xtreme
flavors. Now available in Habanero Lime and Sweet & Spicy Sriracha
Old El Paso Bowls
Old El Paso brings the rising popularity of burrito bowls to the frozen aisle.
These easy-to-prepare, restaurant-quality meals are available in two
varieties: Honey Chipotle Chicken and Carne Asada Steak. Each variety
features a unique combination of high quality chicken or grilled carne
asada steak with simple ingredients like seasoned rice, black beans and
Totino’s Pizza Chips
Available exclusively in convenience stores, Totino’s Pizza Chips
pack full pizza flavor into light and crispy chips. Totino’s Pizza Chips
come in two popular pizza flavors: Pepperoni and Cheese.
Totino’s Bold Rolls
An extension to Totino’s Bold line,
Totino’s introduces two new Bold
Pizza Roll options: Spicy Taco and
Food Should Taste Good Pita Puffs
Crunchy, yet light and airy, Food Should Taste Good Pita Puffs contain
simple, all-natural ingredients that combine the elements of a puffed
snack with a pita chip. Now available nationwide, this salty snack comes in
four varieties are Pesto, Chive, Cinnamon Sugar and Multigrain.
Latina Fresh Pasta*
The leading pasta brand in Australia, Latina Fresh*, adds new
varieties to its lineup of filled pasta products: Aged Prosciutto
Ricotta & Basil; Portobello Mushroom; Pumpkin, Leak & Sage; and
Fire Roasted Capsicum & Mozzarella.
*Available only in Australia
Old El Paso Restaurante*
In Canada, Old El Paso debuts new Restaurante* soft shell taco
kits in three chef-inspired flavors: Steak Carne Asada, Chicken
Tinga and Baja Fish.
*Available only in Canada
1 The NPD Group, Inc. “The Future of Eating: Who’s Eating What in 2018?” April 2014
2 Nutrition Business Journal
3 Mintel: “Gluten-free Foods – US, September 2013”
It is estimated that around 30 percent of consumers are trying to
cut back on gluten, making gluten-free one of the leading food
trends today.1,2 Gluten-free bread, pizza, flour and dessert are
among the most sought after gluten-free products, but most
gluten-free eaters are simply seeking great tasting gluten-free
With the debut of gluten-free Rice Chex in 2008, General Mills
has steadily been adding to its gluten-free portfolio. Today, we
offer hundreds of gluten-free products that satisfy unmet desires
from gluten-free consumers for great-tasting, affordable and
This summer, General Mills will expand its gluten-free food
offerings with oatmeal, pizza crust, dessert mixes and more.
Chex Gluten Free Oatmeal
For the first time, Chex brings one of America’s favorite breakfast meals to
the homes of gluten-free eaters with its all new Chex Gluten Free
Oatmeal. Available in single-servings or a re-sealable pouch, Chex
Gluten Free Oatmeal comes in Maple Brown Sugar, Apple Cinnamon,
Original flavors and as a Variety Pack.
LÄRABAR is reinventing granola with the launch of the first
nationally distributed, grain-free granola line – RENOLA. Made
with simple ingredients including nuts, fruit, seeds and spices,
RENOLA grain-free granola is available in three flavors: Cinnamon
Nut, Cocoa Coconut and Berry. RENOLA is sold in single-serving
slam packs and 9-oz, re-sealable packages.
Immaculate Baking takes some of the guesswork out of gluten-
free baking with its new gluten free Double Chocolate,
Chocolate Chip, Sugar cookie mixes and Peanut Butter
refrigerated cookie dough.
Food Should Taste Good
Brown Rice Crackers
Made especially for gluten-free consumers with a sophisticated palette
and a desire for high-quality snacks with simple ingredients, new Brown
Rice Crackers from Food Should Taste Good combine gluten-free grains
like sesame and flax seeds, quinoa and amaranth with culinary-inspired
flavors. Varieties include Sea Salt, Roasted Red Pepper, Peppercorn
Blend, Tomato & Basil.
Betty Crocker Gluten Free Baking Mixes
Savory, meal-time products like
pizza crust are in high demand
among people seeking a
Betty Crocker is introducing
Gluten Free Pizza Crust mix.
1 Technomic 2014 Menu Monitor
More people are turning to snacks with dessert-inspired
flavors as a small indulgence to reward themselves.
According to Technomic’s Menu Monitor, chocolate,
vanilla and strawberry remain the top-three most seen
dessert flavors on restaurant menus today, but emerging
flavors like coconut, macaroon and other fruity flavors
follow close behind.1
For people looking to sweeten their day, General Mills offers
a wide variety of treats that can fit many lifestyles.
Nature Valley Bars with Coconut
From the social sphere to grocery store shelves, coconut is popping
up everywhere for its unique and tasty flavor. Nature Valley adds
this on-trend flavor to its largest and fastest growing product lines –
Crunchy granola bars and Protein chewy bars.
Fiber One Soft-Baked Cookies
A delicious, better-for-you cookie and excellent source of fiber,
Fiber One Soft-Baked Cookies are now available nationwide in
three flavors: Double Chocolate, Chocolate Chunk and
LÄRABAR is bringing two new flavors to the lineup of pea
protein, all-natural, gluten-free snack bars: Chocolate Chip
Macaroon and Chocolate Peanut Butter.
Fiber One Streusel
Targeting weight-conscious consumers who are seeking
alternatives to indulgent coffee shop treats, Fiber One introduces
an all-new product line: Fiber One Streusel bars. They come in two
flavors, Strawberry and Blueberry.
Hershey’s Premium Dessert Mixes
Betty Crocker continues its partnership with Hershey’s to bring
even more varieties to its line of premium dessert mixes, which
launched last year. Try Hershey’s s’mores, Reese’s Peanut
Butter & Chocolate and Heath dessert bar mixes, and
Hershey’s s’mores cookie mix.
Yoplait Yogurt with Hershey Mix-Ins
Yoplait is partnering with Hershey’s on a
new line of mix-in yogurt snacks. Each
variety features a separate pack of Yoplait
vanilla yogurt and three different
Hershey’s candy toppings including
Whoppers, Hershey’s Milk Chocolate and
Hershey’s Cookies n’ Cream.
As stuffed treats and indulgent desserts flood social media and
foodie blogs, Pillsbury partnered with its blogger network to create
an all-new line of stuffed cookies: Pillsbury Melts. Featuring ready-
to-bake, filled cookie dough, Pillsbury Melts come in two trend-
worthy flavors: Molten Fudge Cake and S’more Sensation.
Pillsbury Cinnabon Jumbo Rolls
Consumers are looking for food products that offer restaurant-
quality taste and ingredients that they can make at home.
Pillsbury’s new jumbo cinnamon rolls taste great and are made
from Cinnabon cinnamon and signature Cinnabon frosting.
Two new dessert-inspired yogurt flavors are coming to
Liberté Yogurt – Caramel and cappuccino. These rich
flavors are on trend with consumers’ desire for unique and
indulgent flavors. Liberté Yogurt is a great snack any time of
Häagen-Dazs Triple Sensations*
In Europe and China, Häagen-Dazs debuts Triple Sensations to
engage all your senses. Each variety offers three layers of
indulgence in every bite — rich and creamy ice cream, a crunchy
topping and a sauce. Available in Praline Caramel Seduction,
Chocolate Caramel Passion, Speculoos Caramel Desire.
*Available only in Europe and China
Häagen-Dazs Blueberries & Cream*
Crafted from the highest quality
and most flavorful blueberries in
the world, Häagen-Dazs new
Blueberries & Cream ice cream
blends Häagen-Dazs’ rich,
creamy texture with real fruit and
*Available only in Europe and China
1 2014 IFIC Foundation Food & Health Survey. May 2014
People today are taking many steps to improve their diet. While
many are adding more protein and watching their calories,
whole grains remains among the top nutrients Americans are
seeking in their foods.1
As a result of the whole grain movement, demand for ancient
grains like quinoa couscous and brown rice is on the rise.
General Mills is adding whole and ancient grains to convenient
and delicious foods the whole family can enjoy.
Suddenly Grain Salad
Suddenly Salad makes preparing flavorful whole and ancient grains so
easy. Every box includes more than 27 grams of grain blends like brown
rice, wild rice and quinoa. The whole and ancient grains are paired with
flavorful herbs and spices in a boil-in-bag format for convenient
Multi-Grain Cheerios with Ancient Grains*
In Canada, Multi-Grain Cheerios*
is bringing the benefits of ancient
grains to the mainstream cereal
aisle. Paired with the classic five
whole grains of Multi-Grain
Cheerios, the brand adds two
new ancient grains to the mix:
puffed and toasted kamut and
*Available in Canada only
Nature Valley Bistro Cups
Nature Valley’s new Bistro Cups Oatmeal is the first to market for
food made from a Keurig. The product includes a packet of
oatmeal, another packet of nuts and fruit and a flavor capsule that
is mixed with the oats when hot water filters through the machine.
Flavors include Apple Cinnamon Almond and Brown Sugar Pecan.
Green Giant Steamers
New microwavable or boil-in-a-bag Green Giant Steamers make
simple dinner solutions possible. Green Giant Steamers combine
whole grains like brown rice and barley with on-trend vegetables
such as kale and edamame with a variety of flavorful sauces.
Choose from Parmesan Asiago, Rosemary, Teriyaki and more.
Nature Valley Fruteria Granola Bars
The new Nature Valley Fruteria chewy granola bars combine real
fruit pieces and chewy oats for a 100-calorie snack. Fruteria bars
come in two fruity flavors: Mango Strawberry and Strawberry
Microwaves are growing in
popularity in Brazil, and research
shows a growing number of
moms in Brazil see popcorn as a
“trigger for together time.” Yoki’s*
new Pop & Pronto is the first-to-
market microwave popcorn that
can go directly from microwave
to serving. With a bowl-shaped
package, consumers can eat
popcorn right from the
microwave. Available in Bacon,
Butter & Natural with Salt flavors.
*Available only in Brazil