Navigating the New World of Hyperconnectivity            h         ld f      Kate Carruthers      Digital & Community Mang...
http://creativefan.com/60‐informative‐social‐networking‐and‐social‐media‐infographics/8/12/2011              2            ...
Business context: Genea> Australias premier provider for infertility IVF and  Australia s premier provider for infertility...
Key Issues• Hyperconnectivity and the digital revolution  Hyperconnectivity and the digital revolution• New rules for enga...
5   © 2011 Genea Limited | genea.com.au8/12/2011
“Only email and search engines are used more     y                     g  frequently than social networking tools”  8/12/2...
8/12/2011   7   © 2011 Genea Limited | genea.com.au
8/12/2011   8   © 2011 Genea Limited | genea.com.au
communication technology is shifting FAST  8/12/2011         9       © 2011 Genea Limited | genea.com.au
In 2008 active mobile phone                               p        subscribers outnumbered people in         AustraliaSour...
2011: more people want connected        t dinteractive interactivedevices8/12/2011      11                                ...
Generation App: 62% of Mobile Users 25‐34 own Smartphones            http://blog.nielsen.com/nielsenwire/online_mobile/gen...
the workplace is changing, as is societythe workplace is changing as is society8/12/2011                   © 2011 Genea Li...
Collaborativeand socialbusiness b imodels 8/12/2011      14   © 2011 Genea Limited | genea.com.au
New models for             New models for            finding talent            finding talent8/12/2011       © 2011 Genea ...
New business                  N b i                 models                 http://uk.ning.com/8/12/2011   16             ©...
The rise of personal brands8/12/2011         17   © 2011 Genea Limited | genea.com.au
Reputation is now                                                                                                         ...
Surveillance                                                                                                     S    illS...
Sousveillance                     S     ill"inverse surveillance" 8/12/2011      20   © 2011 Genea Limited | genea.com.au
Our challenge           g> Master complexity              p     y> Deal with shifting boundaries> Remove friction> Deliver...
Thank you.Kate Carrutherskate.carruthers@genea.com.au@kcarruthers@GeneaFertility 8/12/2011                     22   © 2011...
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Navigating the New World of Hyperconnectivity

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Presentation at Recruitment Technology Conference 2011 in Sydney
http://rectec.com.au/conference/

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Transcript of "Navigating the New World of Hyperconnectivity"

  1. 1. Navigating the New World of Hyperconnectivity h ld f Kate Carruthers Digital & Community Manger, Genea Di it l & C it M G © 2011 Genea Limited | genea.com.au
  2. 2. http://creativefan.com/60‐informative‐social‐networking‐and‐social‐media‐infographics/8/12/2011 2 © 2011 Genea Limited | genea.com.au
  3. 3. Business context: Genea> Australias premier provider for infertility IVF and Australia s premier provider for infertility, IVF and  other assisted conception treatments > We are at the forefront of genetic diagnosis and  testing> Formerly known as Sydney IVF> Team includes doctors, nurses, scientists, holistic  therapists, administration  p ,8/12/2011 3 © 2011 Genea Limited | genea.com.au
  4. 4. Key Issues• Hyperconnectivity and the digital revolution Hyperconnectivity and the digital revolution• New rules for engagement and recruitment• Why community matters more than ever8/12/2011 4 © 2011 Kate Carruthers  © 2011 Genea Limited | genea.com.au
  5. 5. 5 © 2011 Genea Limited | genea.com.au8/12/2011
  6. 6. “Only email and search engines are used more  y g frequently than social networking tools”  8/12/2011 © 2011 Genea Limited | genea.com.au 6
  7. 7. 8/12/2011 7 © 2011 Genea Limited | genea.com.au
  8. 8. 8/12/2011 8 © 2011 Genea Limited | genea.com.au
  9. 9. communication technology is shifting FAST 8/12/2011 9 © 2011 Genea Limited | genea.com.au
  10. 10. In 2008 active mobile phone  p subscribers outnumbered people in  AustraliaSource: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html 8/12/2011 10 © 2011 Genea Limited | genea.com.au
  11. 11. 2011: more people want connected  t dinteractive interactivedevices8/12/2011 11 © 2011 Genea Limited | genea.com.au http://blog.nielsen.com/nielsenwire/consumer/us‐kids‐looking‐forward‐to‐iholiday‐2011/
  12. 12. Generation App: 62% of Mobile Users 25‐34 own Smartphones http://blog.nielsen.com/nielsenwire/online_mobile/generation‐app‐62‐of‐mobile‐users‐25‐34‐own‐smartphones/8/12/2011 12 © 2011 Genea Limited | genea.com.au
  13. 13. the workplace is changing, as is societythe workplace is changing as is society8/12/2011 © 2011 Genea Limited | genea.com.au
  14. 14. Collaborativeand socialbusiness b imodels 8/12/2011 14 © 2011 Genea Limited | genea.com.au
  15. 15. New models for  New models for finding talent finding talent8/12/2011 © 2011 Genea Limited | genea.com.au
  16. 16. New business  N b i models http://uk.ning.com/8/12/2011 16 © 2011 Genea Limited | genea.com.au
  17. 17. The rise of personal brands8/12/2011 17 © 2011 Genea Limited | genea.com.au
  18. 18. Reputation is now  Reputation is now established and established and  maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did‐you‐know‐youre‐naked‐your‐online‐reputation‐is‐showing/ 8/12/2011 18 © 2011 Genea Limited | genea.com.au
  19. 19. Surveillance S illSource: http://lifehacker.com/5532404/what‐sites‐future‐employers‐are‐checking‐when‐looking‐at‐you 8/12/2011 19 © 2011 Genea Limited | genea.com.au
  20. 20. Sousveillance S ill"inverse surveillance" 8/12/2011 20 © 2011 Genea Limited | genea.com.au
  21. 21. Our challenge g> Master complexity p y> Deal with shifting boundaries> Remove friction> Deliver value> Build and maintain relationships8/12/2011 21 © 2011 Genea Limited | genea.com.au
  22. 22. Thank you.Kate Carrutherskate.carruthers@genea.com.au@kcarruthers@GeneaFertility 8/12/2011 22 © 2011 Genea Limited | genea.com.au

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