Becoming a Social Business

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Presentation at Salesforce Australia social business seminar

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Becoming a Social Business

  1. 1. Becoming a Social Business Kate Carruthers K t C th Digital & Community Manger, GeneaNov 2011 1 © Genea Limited | genea.com.au
  2. 2. Agenda> Social media growth> Key business drivers for social media> Moving towards being social business Moving towards being social businessNov 2011 2 © Genea Limited | genea.com.au
  3. 3. Social Media ContextNov 2011 3 © Genea Limited | genea.com.au
  4. 4. The Olden Days ERP CRM Database AppsNov 2011 4 © Genea Limited | genea.com.au
  5. 5. The Olden Days ERP CRM The Cloud Changes  Everything E thi Database AppsNov 2011 5 © Genea Limited | genea.com.au
  6. 6. Web 2.0 and Cloud 10.5 million Australian users 10 million Unique Australian Visitors 1.8 million Unique Australian Visitors 362,500 Unique Australian Visitors 2 million Unique Australian VisitorsSource: http://www.socialmedianews.com.au/social‐media‐statistics‐australia‐august‐2011/ Nov 2011 6 © Genea Limited | genea.com.au
  7. 7. What’s different now? • Almost 50% mobile phone users in Australia have  Internet enabled phones • About 26% access Internet from their mobile phone daily About 26% access Internet from their mobile phone daily • >30% of Australians check emails via phone • 70 % access mobile entertainment & info services Source: Sensis eBusiness Report Oct 2011 7 Nov 2011 © Genea Limited | genea.com.au
  8. 8. Key Business Drivers> Sales>CCustomer service i> Marketing: – Brand image & awareness – Market research – Business intelligence Business intelligence – Competitive analysis> Talent recruitmentNov 2011 8 © Genea Limited | genea.com.au
  9. 9. SalesCompeting without even  ith t p gopening a store here Nov 2011 9 © Genea Limited | genea.com.au
  10. 10. Customer Service Reducing  complexity for  complexity for customersNov 2011 10 © Genea Limited | genea.com.au
  11. 11. Talent recruitmentHelping talented people t l t d l yto find you Nov 2011 11 © Genea Limited | genea.com.au
  12. 12. Tips for moving towards Social BusinessIt’ t b t t l & l tfIt’s not about tools & platformsIt s a mindsetIt’s a mindset Narrative Customers Staff Exec  teamNov 2011 12 © Genea Limited | genea.com.au
  13. 13. Foundations of Social Media for BusinessSkills R t bl RepeatableTraining DocumentedRole clarity Clear People p ProcessTransparent AvailableDocumentedD t d Policy Technology Measurable M blCommonsense Auditable Nov 2011 13 © Genea Limited | genea.com.au
  14. 14. Resources> Sensis E‐Business Report October 2011 – http://about.sensis.com.au/IgnitionSuite/uploads /docs/2011%20Sensis%20e‐ Business%20Report%20FINAL.pdf> Social Media Statistics Australia August 2011 Social Media Statistics Australia – August 2011 – http://www.socialmedianews.com.au/social‐ media‐statistics‐australia‐august‐2011/Nov 2011 14 © Genea Limited | genea.com.au
  15. 15. Thank you.> Kate Carruthers> kate.carruthers@genea.com.au> @kcarruthers> @ @GeneaFertilityyNov 2011 15 © Genea Limited | genea.com.au

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