Explains the underlying principles of human behavior,
Animal or Comparative
Investigates on the similarities and differences among
the different species of animals to develop a more
comprehensive understanding of the complexity of
behavior of human.
Studies all aspects of
development including the
Sensation and Perception
Focuses on the investigation of the mechanisms of heredity
and studies how traits & characteristics transmitted from the
parents to the offspring can be altered through the use of
procedures developed in genetic engineering.
Child Psychology (0-12 years old)
Adolescent Psychology (13- 20 years old)
Senescent Psychology (20 and upyears old)
Proper and efﬁcient use of available resources
for the maximum satisfaction of human wants.
1. Limited resources available.
2. Unlimited needs of
members of the household.
Concern in the Following
Goods and Services
Business or Consumer
Deals with the study
of the behavior of
that deals with
consumers are in this
This ﬁeld deals with the study
of the symptoms and etiologies
of various kinds of disorders,
FOCUS: Causes and Characteristics of each type of Disorder.
This includes the study and
treatment of personality
disorders, as well as
breakdown in behavior. Clinical
psychologists should not be
confused with psychiatrists
who are medical doctors and
may therefore, prescribe drugs
for their patients.
It's all about maximizing the prime asset of any
organization - its people. This is achieved
by recognizing the impact behavioral issues have on
the bottom line of any enterprise
and creating the most synergistic balance through
education, information and teamwork.
The study of social inﬂuences on the
behavior of an Individual.
Higher mental Function
Plan the design and data
analysis of experiments that
require the kind of complex
calculations that can only be
done with ease on a computer.
May also work in the area of
artiﬁcial intelligence which uses
computers to perform the kind of
intellectual tasks that are
considered characteristics of
Human Factors Engineering
Supplies information on human
capacities and limitations for
They assists the engineer in the
design of various equipment and
gadgets by providing him some
information on how the work of
man could be facilitated by such
equipment and gadgets.
Applies the principles of psychology to the understanding of
health and illness. it tents to concern itself with bodily illness
and has a slight overlap with clinical psychology which is
primarily concerned with mental illness.