Empowering  The Next Generation    Michael SchechterDigital Marketing Director      Honora Pearls
I Know What You’re Thinking...The “Next Generation” employeehas no idea how to dress, no ideahow to talk to people. They s...
The Next Generation Employee...
But Here’s The Thing...What made the business what it is today isn’t going to be what makes the business what it is     go...
The Bottom LineWe (and by we, I mean the Next   Generation) have a LOT to learn, but maybe... just maybe    that underdres...
So Where Does That Leave Us?
So How Do We Get Here?
Let’s Break Things Down...  There are some real challenges  here. The Next Generation areinexperienced at the start and th...
But All Is Not Lost!  Each one of those challenges  brings with it a unique set of    opportunities that can beleveraged i...
Let’s Break Things Down...      The Challenges     • Inexperienced     • Unfocused     • Impatient     • Annoying?
Let’s Break Things Down...    The Opportunities    • Plugged In    • Always On    • Less Fearful    • Collaborative    • L...
What It Really Comes Down To...This emerging generation caresWHY they do WHAT they do    more than ever before.  They don’...
A Few Facts About Gen-Next
A Few Facts About Gen-Next Boomers INVESTED time inwork, millennials SPEND time.
A Few Facts About Gen-Next
The Real Opportunity...  Those who are able to empowerand leverage these skills, especially       the Next Generation’s un...
Should You Take This Seriously?  At the end of the day, it really   comes down to one thing...Are you looking for EMPLOYEE...
Should You Take This Seriously?   What do YOU want to be?Are you going to be an OWNER or      are you a LEADER?
What This ISN’T About! This isn’t about meeting your   employees in the middle.   It is about finding the right imbalance ...
So What Is This All About?      This is about change.This new employee represents the change that is coming our way.It is ...
The Next Generation Employee    How do younger employeescurrently factor into your operation?What opportunities are you cr...
Why Should I Change? Because the Next Generation employee leads us into a veryimportant topic of conversation  regarding y...
The Next Generation Consumer
The Next Generation ConsumerThis newer, younger consumer isvastly different than the types of  buyers you’ve had walking  ...
They Have Different Concerns    • Versatility    • Sustainability    • Customizable    • Price
The Next Generation ConsumerThey are VERY different...• Far More Casual• Used To Costume• Extremely Price Savvy• They Are ...
They Have So Many OptionsThere are so many newopportunities available to theNext Generation Consumer• E-tailers• Group Buy...
The Next Generation ConsumerWhat Products Are You BringingIn To Appeal To This Customer?   What Experiences Are YouCreatin...
The Generation Gap
The Generation Gap  We are at a time where two VERY different generations are    working side by side.How are you bridging...
Get Them On The Same Page...The opportunity lies in getting  both groups together, alongwith management, to really tryto D...
Things Are Changing Fast!  A “this is the way we have  always done things aroundhere” mentality is not going to take your ...
It’s Time To SlaughterSome Sacred Cows...
But Which One To Kill?This Guy Looks Good!
What Do You Want In Your Store?Work with your staff to decidewhich practices stay and which         should go.If they are ...
Bridging The Generation GapHow can generational differencesbecome operational opportunities? How can you remain true to yo...
What Can Happen...
Download The GNJ FrameworkVisit http://bit.ly/GNJFrame         to download   The Next Generation  Framework document.
Join The Conversation At     Gen-NextJewelers.comFacebook.com/GenNextJewelers  Twitter.com/GenNextJewelers   Or on our Lin...
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Empowering The Next Generation

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SJTA Talk on Empowering The Next Generation in your jewelry store.

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  • Empowering The Next Generation

    1. 1. Empowering The Next Generation Michael SchechterDigital Marketing Director Honora Pearls
    2. 2. I Know What You’re Thinking...The “Next Generation” employeehas no idea how to dress, no ideahow to talk to people. They seementitled, like the world owes them something and they just don’t seem willing to put in the hardwork that has made this business what it is today....
    3. 3. The Next Generation Employee...
    4. 4. But Here’s The Thing...What made the business what it is today isn’t going to be what makes the business what it is going to be tomorrow. And taking the time to both trainand empower the Next Generation will help you get there.
    5. 5. The Bottom LineWe (and by we, I mean the Next Generation) have a LOT to learn, but maybe... just maybe that underdressed, poorly spoken kid who spends WAYtoo much time on Facebook can help grow your business!But the thing is, both of us are going to have to change.
    6. 6. So Where Does That Leave Us?
    7. 7. So How Do We Get Here?
    8. 8. Let’s Break Things Down... There are some real challenges here. The Next Generation areinexperienced at the start and theytend to be unfocused. There often feels like there is a real impatience and that their attitude can border on unprofessional.
    9. 9. But All Is Not Lost! Each one of those challenges brings with it a unique set of opportunities that can beleveraged if you decide that it is worth your time...
    10. 10. Let’s Break Things Down... The Challenges • Inexperienced • Unfocused • Impatient • Annoying?
    11. 11. Let’s Break Things Down... The Opportunities • Plugged In • Always On • Less Fearful • Collaborative • Leaders
    12. 12. What It Really Comes Down To...This emerging generation caresWHY they do WHAT they do more than ever before. They don’t want a JOB... They want a CALLING!
    13. 13. A Few Facts About Gen-Next
    14. 14. A Few Facts About Gen-Next Boomers INVESTED time inwork, millennials SPEND time.
    15. 15. A Few Facts About Gen-Next
    16. 16. The Real Opportunity... Those who are able to empowerand leverage these skills, especially the Next Generation’s understanding of technology will be better prepared for the future.
    17. 17. Should You Take This Seriously? At the end of the day, it really comes down to one thing...Are you looking for EMPLOYEES or are you looking for TALENT?
    18. 18. Should You Take This Seriously? What do YOU want to be?Are you going to be an OWNER or are you a LEADER?
    19. 19. What This ISN’T About! This isn’t about meeting your employees in the middle. It is about finding the right imbalance that allows youngeremployees to make a meaningful contributions to your business.
    20. 20. So What Is This All About? This is about change.This new employee represents the change that is coming our way.It is about steering your business towards the future.
    21. 21. The Next Generation Employee How do younger employeescurrently factor into your operation?What opportunities are you creating for younger employees?Are you setting goals and providing the tools for success?
    22. 22. Why Should I Change? Because the Next Generation employee leads us into a veryimportant topic of conversation regarding your business...The Next Generation Consumer
    23. 23. The Next Generation Consumer
    24. 24. The Next Generation ConsumerThis newer, younger consumer isvastly different than the types of buyers you’ve had walking through your door. It is essential that they feel comfortable in your store andhaving employees they can relate to will help.
    25. 25. They Have Different Concerns • Versatility • Sustainability • Customizable • Price
    26. 26. The Next Generation ConsumerThey are VERY different...• Far More Casual• Used To Costume• Extremely Price Savvy• They Are On Demand• They Are Consumers!
    27. 27. They Have So Many OptionsThere are so many newopportunities available to theNext Generation Consumer• E-tailers• Group Buying Sites•Local Jewelers Online
    28. 28. The Next Generation ConsumerWhat Products Are You BringingIn To Appeal To This Customer? What Experiences Are YouCreating To Catch Their Interest?Would Your Kid Be Comfortable Walking Into Your Store?
    29. 29. The Generation Gap
    30. 30. The Generation Gap We are at a time where two VERY different generations are working side by side.How are you bridging that gap and ensuring that BOTH generations leverage each others skills?
    31. 31. Get Them On The Same Page...The opportunity lies in getting both groups together, alongwith management, to really tryto DEFINE and then REFINE the culture of your business.
    32. 32. Things Are Changing Fast! A “this is the way we have always done things aroundhere” mentality is not going to take your business where it needs to go.
    33. 33. It’s Time To SlaughterSome Sacred Cows...
    34. 34. But Which One To Kill?This Guy Looks Good!
    35. 35. What Do You Want In Your Store?Work with your staff to decidewhich practices stay and which should go.If they are a part of creating theprocess, they are far more likely to enforce it.
    36. 36. Bridging The Generation GapHow can generational differencesbecome operational opportunities? How can you remain true to your core while looking to the future?How do you get all of you staff and management on the same page?
    37. 37. What Can Happen...
    38. 38. Download The GNJ FrameworkVisit http://bit.ly/GNJFrame to download The Next Generation Framework document.
    39. 39. Join The Conversation At Gen-NextJewelers.comFacebook.com/GenNextJewelers Twitter.com/GenNextJewelers Or on our LinkedIn Group

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