Empowering The Next Generation Michael SchechterDigital Marketing Director Honora Pearls
I Know What You’re Thinking...The “Next Generation” employeehas no idea how to dress, no ideahow to talk to people. They seementitled, like the world owes them something and they just don’t seem willing to put in the hardwork that has made this business what it is today....
But Here’s The Thing...What made the business what it is today isn’t going to be what makes the business what it is going to be tomorrow. And taking the time to both trainand empower the Next Generation will help you get there.
The Bottom LineWe (and by we, I mean the Next Generation) have a LOT to learn, but maybe... just maybe that underdressed, poorly spoken kid who spends WAYtoo much time on Facebook can help grow your business!But the thing is, both of us are going to have to change.
Let’s Break Things Down... There are some real challenges here. The Next Generation areinexperienced at the start and theytend to be unfocused. There often feels like there is a real impatience and that their attitude can border on unprofessional.
But All Is Not Lost! Each one of those challenges brings with it a unique set of opportunities that can beleveraged if you decide that it is worth your time...
Let’s Break Things Down... The Challenges • Inexperienced • Unfocused • Impatient • Annoying?
Let’s Break Things Down... The Opportunities • Plugged In • Always On • Less Fearful • Collaborative • Leaders
What It Really Comes Down To...This emerging generation caresWHY they do WHAT they do more than ever before. They don’t want a JOB... They want a CALLING!
The Real Opportunity... Those who are able to empowerand leverage these skills, especially the Next Generation’s understanding of technology will be better prepared for the future.
Should You Take This Seriously? At the end of the day, it really comes down to one thing...Are you looking for EMPLOYEES or are you looking for TALENT?
Should You Take This Seriously? What do YOU want to be?Are you going to be an OWNER or are you a LEADER?
What This ISN’T About! This isn’t about meeting your employees in the middle. It is about finding the right imbalance that allows youngeremployees to make a meaningful contributions to your business.
So What Is This All About? This is about change.This new employee represents the change that is coming our way.It is about steering your business towards the future.
The Next Generation Employee How do younger employeescurrently factor into your operation?What opportunities are you creating for younger employees?Are you setting goals and providing the tools for success?
Why Should I Change? Because the Next Generation employee leads us into a veryimportant topic of conversation regarding your business...The Next Generation Consumer
The Next Generation ConsumerThis newer, younger consumer isvastly different than the types of buyers you’ve had walking through your door. It is essential that they feel comfortable in your store andhaving employees they can relate to will help.
They Have Different Concerns • Versatility • Sustainability • Customizable • Price
The Next Generation ConsumerThey are VERY different...• Far More Casual• Used To Costume• Extremely Price Savvy• They Are On Demand• They Are Consumers!
They Have So Many OptionsThere are so many newopportunities available to theNext Generation Consumer• E-tailers• Group Buying Sites•Local Jewelers Online
The Next Generation ConsumerWhat Products Are You BringingIn To Appeal To This Customer? What Experiences Are YouCreating To Catch Their Interest?Would Your Kid Be Comfortable Walking Into Your Store?
What Do You Want In Your Store?Work with your staff to decidewhich practices stay and which should go.If they are a part of creating theprocess, they are far more likely to enforce it.
Bridging The Generation GapHow can generational differencesbecome operational opportunities? How can you remain true to your core while looking to the future?How do you get all of you staff and management on the same page?