HOW TO MAKE THE PERFECT STARTUP TEAM
FROM SCRATCH
ABOUT TO START YOUR OWN VENTURE?
IT’S EASY!
YOU JUST NEED THE RIGHT TEAM TO BE SUCCESSFUL
BUT FIRST, YOU
HAVE TO FIND THE
RIGHT BUSINESS
PARTNER
WE LIKE TO THINK OF THIS AS STARTUP DATING
WHEN EVALUATING WHO TO PARTNER WITH
ASK YOURSELVES “DO WE…”?
 …share a passion for solving an existing problem?
 …feel comfortable being brutally honest?
 …have similar drives for ...
IF THE ANSWER TO ALL THOSE
QUESTIONS IS YES, THEN
YOU’VE FOUND YOUR MATCH!
NOW ON TO THE GOOD STUFF
TO MAKE A TEAM FROM SCRATCH
YOU NEED A FEW KEY INGREDIENTS
1. COMPLEMENTARY QUALITIES
2. BE LEAN
3. TAKE CHARGE
4. THE RIGHT CULTURE
KEY INGREDIENTS NEEDED TO MAKE THE PERFECT TEAM
INGREDIENT 1: ADD A MIXTURE OF COMPLEMENTARY QUALITIES
THERE ARE NUMEROUS PERSONALITY TESTS OUT THERE
THAT ALL BASICALLY TELL YOU THE SAME THING...
ARE YOU EXACTLY THE SAME AS ME?
VITRUVIAN MAN
PLAYING GUITAR?
IF SO I WOULDN’T WANT YOU ON MY TEAM
EVERYONE HAS THEIR OWN
UNIQUE SELLING PROPOSITION (USP)
DO YOU KNOW YOURS?
YOUR USP IS A MIX OF:
1. TALENT – SOMETHING YOU’RE BORN WITH
2. SKILLS – SOMETHING YOU ACQUIRE OVER TIME
YOU WANT TO FIND ...
ALSO,
PEOPLE ARE
INTUITIVE &
EMOTIONAL
BEINGS
WHICH BRINGS US TO OUR NEXT POINT
DON’T
PARTNER WITH
(OR HIRE)
FRIENDS
MAKE SURE THERE IS A FIT TO THE
OVERALL TASK, OTHERWISE YOU PUT A
FRIENDSHIP ON THE LINE.
A GenJuice MOMENT
B)
- MARKETING
- BUZZ
- ALWAYS CHANGING
A)
- SALES
- SPONSORSHIPS
- THE BLAND ONE
D)
- DESIGN
- DEVELOPM...
INGREDIENT 2: A PINCH OF LEAN
SPEEDY EXECUTION
IS IMPERATIVE TO
ACHIEVING AGGRESSIVE
STARTUP GOALS
DURING THE EARLY STAGES OF
A STARTUP, ONE COULD GO IN
ANY DIRECTION
BY HAVING A LEANER TEAM YOU REDUCE THE RISK OF…
1. MISCOMMUNICATION
2. DELAYED DECISIONS
3. INABILITY TO GET $H!T DONE
A GenJuice MOMENT
DID YOU KNOW?
THE GJ TEAM CHANGED ITS FOCUS OVER 6 TIMES IN ITS FIRST 8 MONTHS.
THEY FIGURED OUT WHAT TO...
INGREDIENT 3: EVERY CHEF HAS A SPECIALITY
IN A STARTUP, EVERYONE
WANTS TO BE IN CHARGE
THE BEGINNING STAGES OF A
STARTUP ARE CRUCIAL
DOES THE LEFT SIDE KNOW WHAT
THE RIGHT IS DOING?
LEFT = STRATEGIC
RIGHT = CREATIVE
IN TODAY’S ERA, THE MIX OF CREATIVITY AND STRATEGY
IS ESSENTIAL
EACH SIDE NEEDS TO UNDERSTAND
WHAT THE OTHER IS DOING
STARTUPS
ARE EMOTIONAL
ROLLERCOASTERS
STAGES OF A SUCCESSFUL STARTUP TEAM
HOPE
EXCITEMENT
TEAMWORK
SMALL WINS
EGOS
CONFLICT
RESOLUTION
TEAMWORK
RESTORED HOPE
RE...
TO AVOID CONFLICT CAUSED BY
EGOS, EACH INDIVIDUAL ON THE
TEAM NEEDS TO UNDERSTAND WHAT
THE OTHER PERSON IS DOING, AND
VALU...
THREE TIPS ON OVERCOMING CONFLICT
59
#1 USE THE MAJORITY RULE
60
#2 FORM AN ADVISORY BOARD
61
#3 BE CREATIVE & HAVE FUN
AFTER ALL, YOU HAVE TO WORK WITH THESE PEOPLE
A GenJuice MOMENT
DID YOU KNOW?
DURING THE TOUR, ARIELLE AND VIRGILIA GOT INTO AN ARGUMENT ABOUT
WHETHER “EMO” MUSIC IS CO...
INGREDIENT 4: CREATE THE SPECIAL SAUCE
A STARTUP’S CULTURE IS ALWAYS IN THE MAKING
BUT YOU CAN EXPEDITE THAT PROCESS BY
IMPLEMENTING A FEW BASIC PRACTICES
LET’S TURN TO THE
CULTURE GOD
TONY HSIEH:
“EMBRACE AND DRIVE CHANGE, CREATE FUN, BE
ADVENTUROUS, PURSUE GROWTH, BUILD OPEN
AND HONEST RELATIONSHIPS, BUI...
WE’VE ADDED 5 MORE CULTURAL PRACTICES TO
TONY’S LIST
•CELEBRATE SMALL WINS
1.MICRO-FAILING
2.DON’T MICROMANAGE
3.YOUR COMM...
SMALL (QUICK) WINS THAT YOU CAN CELEBRATE
IMMEDIATELY ARE GREAT MOTIVATORS
BY FAILING FREQUENTLY
AND LEARNING QUICKLY
YOU MINIMIZE RISK SINCE
YOU’RE TRYING AS MANY
IDEAS AS POSSIBLE.
THESE SMALLER,...
THE MORE YOU MICROMANAGE, THE LESS PRODUCTIVE EVERYONE
BECOMES. TRUST THAT YOUR TEAM IS COMPETENT, AND LET THEM TAKE
CHARG...
SETH GODIN
SAYS, “BUILD
YOUR TRIBE!”
BY LISTENING TO
YOUR EMPLOYEES
AND YOUR
AUDIENCE, YOU WILL
KNOW EXACTLY
SINCE THE MAI...
BUILDING A STARTUP IS A COLLABORATIVE PROJECT. COMBINE
YOUR KNOWLEDGE AND EXPERIENCE WITH OTHERS TO GET AN OUT OF
THIS WOR...
A GenJuice MOMENT
DID YOU KNOW?
IF YOU DON’T RECEIVE A RESPONSE BACK FROM A GENJUICER WITHIN 48 HRS,
OUR TEAMMATES WILL SE...
REMEMBER: ONLY YOU CAN DECIDE THE WAY YOU WANT TO SHAPE YOUR
TEAM. GUIDE IT, HELP IT GET ITS SHAPE, LET IT CHANGE.
AND THERE
YOU HAVE IT
1. COMPLEMENTARY QUALITIES
2. BE LEAN
3. TAKE CHARGE
4. THE RIGHT CULTURE
THE PERFECT RECIPE ON HOW TO MAKE A TEAM
IN THE MEANTIME, MAKE SURE TO SHARE THIS WITH
TWO
INDIVIDUALS WHO ARE IN THE INITIAL STAGES OF THEIR
STARTUPS
CREATED BY
VIRGILIA KAUR SINGH
CO-FOUNDER/ COO OF GENJUICE
VIRGILIA@GENJUICE.COM
MADE FOR EMERGING INFLUENCERS
FROM ALL IN...
PHOTO CREDITS
(BECAUSE THEY MADE THE PRESENTATION EVEN MORE ENTERTAINING)
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  1. 1. HOW TO MAKE THE PERFECT STARTUP TEAM FROM SCRATCH
  2. 2. ABOUT TO START YOUR OWN VENTURE?
  3. 3. IT’S EASY!
  4. 4. YOU JUST NEED THE RIGHT TEAM TO BE SUCCESSFUL
  5. 5. BUT FIRST, YOU HAVE TO FIND THE RIGHT BUSINESS PARTNER WE LIKE TO THINK OF THIS AS STARTUP DATING
  6. 6. WHEN EVALUATING WHO TO PARTNER WITH ASK YOURSELVES “DO WE…”?
  7. 7.  …share a passion for solving an existing problem?  …feel comfortable being brutally honest?  …have similar drives for success?  …believe we can trust one another?  …hate quitting?  …are patient?  …want to be in it together for the long haul?
  8. 8. IF THE ANSWER TO ALL THOSE QUESTIONS IS YES, THEN YOU’VE FOUND YOUR MATCH!
  9. 9. NOW ON TO THE GOOD STUFF
  10. 10. TO MAKE A TEAM FROM SCRATCH YOU NEED A FEW KEY INGREDIENTS
  11. 11. 1. COMPLEMENTARY QUALITIES 2. BE LEAN 3. TAKE CHARGE 4. THE RIGHT CULTURE KEY INGREDIENTS NEEDED TO MAKE THE PERFECT TEAM
  12. 12. INGREDIENT 1: ADD A MIXTURE OF COMPLEMENTARY QUALITIES
  13. 13. THERE ARE NUMEROUS PERSONALITY TESTS OUT THERE THAT ALL BASICALLY TELL YOU THE SAME THING...
  14. 14. ARE YOU EXACTLY THE SAME AS ME? VITRUVIAN MAN PLAYING GUITAR? IF SO I WOULDN’T WANT YOU ON MY TEAM
  15. 15. EVERYONE HAS THEIR OWN UNIQUE SELLING PROPOSITION (USP) DO YOU KNOW YOURS?
  16. 16. YOUR USP IS A MIX OF: 1. TALENT – SOMETHING YOU’RE BORN WITH 2. SKILLS – SOMETHING YOU ACQUIRE OVER TIME YOU WANT TO FIND TEAMMATES WITH COMPLEMENTARY USPs THAT SUPPORT INDIVIDUAL STRENGTHS AND MINIMIZE WEAKNESSES
  17. 17. ALSO, PEOPLE ARE INTUITIVE & EMOTIONAL BEINGS
  18. 18. WHICH BRINGS US TO OUR NEXT POINT
  19. 19. DON’T
  20. 20. PARTNER WITH
  21. 21. (OR HIRE)
  22. 22. FRIENDS
  23. 23. MAKE SURE THERE IS A FIT TO THE OVERALL TASK, OTHERWISE YOU PUT A FRIENDSHIP ON THE LINE.
  24. 24. A GenJuice MOMENT B) - MARKETING - BUZZ - ALWAYS CHANGING A) - SALES - SPONSORSHIPS - THE BLAND ONE D) - DESIGN - DEVELOPMENT - SARCASM AT ITS BEST C) - PARTNERSHIPS - EXECUTION - WILL CRY IF YOU MAKE THEM LAUGH GUESS WHOSE USP TWEET @MEETGENJUICE FOR THE ANSWERS
  25. 25. INGREDIENT 2: A PINCH OF LEAN
  26. 26. SPEEDY EXECUTION IS IMPERATIVE TO ACHIEVING AGGRESSIVE STARTUP GOALS
  27. 27. DURING THE EARLY STAGES OF A STARTUP, ONE COULD GO IN ANY DIRECTION
  28. 28. BY HAVING A LEANER TEAM YOU REDUCE THE RISK OF… 1. MISCOMMUNICATION 2. DELAYED DECISIONS 3. INABILITY TO GET $H!T DONE
  29. 29. A GenJuice MOMENT DID YOU KNOW? THE GJ TEAM CHANGED ITS FOCUS OVER 6 TIMES IN ITS FIRST 8 MONTHS. THEY FIGURED OUT WHAT TO DO AFTER ASKING THEIR DEDICATED COMMUNITY FOR FEEDBACK.
  30. 30. INGREDIENT 3: EVERY CHEF HAS A SPECIALITY
  31. 31. IN A STARTUP, EVERYONE WANTS TO BE IN CHARGE
  32. 32. THE BEGINNING STAGES OF A STARTUP ARE CRUCIAL
  33. 33. DOES THE LEFT SIDE KNOW WHAT THE RIGHT IS DOING? LEFT = STRATEGIC RIGHT = CREATIVE
  34. 34. IN TODAY’S ERA, THE MIX OF CREATIVITY AND STRATEGY IS ESSENTIAL EACH SIDE NEEDS TO UNDERSTAND WHAT THE OTHER IS DOING
  35. 35. STARTUPS ARE EMOTIONAL ROLLERCOASTERS
  36. 36. STAGES OF A SUCCESSFUL STARTUP TEAM HOPE EXCITEMENT TEAMWORK SMALL WINS EGOS CONFLICT RESOLUTION TEAMWORK RESTORED HOPE RESULTS
  37. 37. TO AVOID CONFLICT CAUSED BY EGOS, EACH INDIVIDUAL ON THE TEAM NEEDS TO UNDERSTAND WHAT THE OTHER PERSON IS DOING, AND VALUE EVERYONE’S ROLES
  38. 38. THREE TIPS ON OVERCOMING CONFLICT
  39. 39. 59 #1 USE THE MAJORITY RULE
  40. 40. 60 #2 FORM AN ADVISORY BOARD
  41. 41. 61 #3 BE CREATIVE & HAVE FUN AFTER ALL, YOU HAVE TO WORK WITH THESE PEOPLE
  42. 42. A GenJuice MOMENT DID YOU KNOW? DURING THE TOUR, ARIELLE AND VIRGILIA GOT INTO AN ARGUMENT ABOUT WHETHER “EMO” MUSIC IS CONSIDERED “REAL ROCK.” THEY RESOLVED THEIR CONFLICT BY IMPERSONATING DANIELLE’S TAE-BO INSPIRED DANCE MOVES.
  43. 43. INGREDIENT 4: CREATE THE SPECIAL SAUCE
  44. 44. A STARTUP’S CULTURE IS ALWAYS IN THE MAKING BUT YOU CAN EXPEDITE THAT PROCESS BY IMPLEMENTING A FEW BASIC PRACTICES
  45. 45. LET’S TURN TO THE CULTURE GOD
  46. 46. TONY HSIEH: “EMBRACE AND DRIVE CHANGE, CREATE FUN, BE ADVENTUROUS, PURSUE GROWTH, BUILD OPEN AND HONEST RELATIONSHIPS, BUILD A POSITIVE TEAM AND FAMILY SPIRIT, DO MORE WITH LESS, BE HUMBLE, DELIVER WOW RESULTS.”
  47. 47. WE’VE ADDED 5 MORE CULTURAL PRACTICES TO TONY’S LIST •CELEBRATE SMALL WINS 1.MICRO-FAILING 2.DON’T MICROMANAGE 3.YOUR COMMUNITY KNOWS BEST 4.COLLABORATION
  48. 48. SMALL (QUICK) WINS THAT YOU CAN CELEBRATE IMMEDIATELY ARE GREAT MOTIVATORS
  49. 49. BY FAILING FREQUENTLY AND LEARNING QUICKLY YOU MINIMIZE RISK SINCE YOU’RE TRYING AS MANY IDEAS AS POSSIBLE. THESE SMALLER, BUT FREQUENT FAILURES, BRING ABOUT INNOVATION.
  50. 50. THE MORE YOU MICROMANAGE, THE LESS PRODUCTIVE EVERYONE BECOMES. TRUST THAT YOUR TEAM IS COMPETENT, AND LET THEM TAKE CHARGE OF THEIR OWN WORK. LEAD WITH THE INVISIBLE HAND
  51. 51. SETH GODIN SAYS, “BUILD YOUR TRIBE!” BY LISTENING TO YOUR EMPLOYEES AND YOUR AUDIENCE, YOU WILL KNOW EXACTLY SINCE THE MAIN FOCUS OF YOUR STARTUP SHOULD BE TO SOLVE A PROBLEM, WHO BETTER TO TELL YOU WHAT TO DO THAN YOUR COMMUNITY?
  52. 52. BUILDING A STARTUP IS A COLLABORATIVE PROJECT. COMBINE YOUR KNOWLEDGE AND EXPERIENCE WITH OTHERS TO GET AN OUT OF THIS WORLD RESULT.
  53. 53. A GenJuice MOMENT DID YOU KNOW? IF YOU DON’T RECEIVE A RESPONSE BACK FROM A GENJUICER WITHIN 48 HRS, OUR TEAMMATES WILL SEND OUT AN EMBARRASSING TWEET TO THE WORLD.
  54. 54. REMEMBER: ONLY YOU CAN DECIDE THE WAY YOU WANT TO SHAPE YOUR TEAM. GUIDE IT, HELP IT GET ITS SHAPE, LET IT CHANGE.
  55. 55. AND THERE YOU HAVE IT
  56. 56. 1. COMPLEMENTARY QUALITIES 2. BE LEAN 3. TAKE CHARGE 4. THE RIGHT CULTURE THE PERFECT RECIPE ON HOW TO MAKE A TEAM
  57. 57. IN THE MEANTIME, MAKE SURE TO SHARE THIS WITH TWO INDIVIDUALS WHO ARE IN THE INITIAL STAGES OF THEIR STARTUPS
  58. 58. CREATED BY VIRGILIA KAUR SINGH CO-FOUNDER/ COO OF GENJUICE VIRGILIA@GENJUICE.COM MADE FOR EMERGING INFLUENCERS FROM ALL INDUSTRIES. ARE YOU ONE? JOIN US 10/10/10.
  59. 59. PHOTO CREDITS (BECAUSE THEY MADE THE PRESENTATION EVEN MORE ENTERTAINING)

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