HOW TO MAKE THE PERFECT STARTUP TEAM
FROM SCRATCH
ABOUT TO START YOUR OWN VENTURE?
EAS Y!
 I T ’S
YOU JUST NEED THE RIGHT   TEAM TO BE SUCCESSFUL
BUT FIRST, YOU
                                         HAVE TO FIND THE
                                          RIGHT B...
WHEN EVALUATING WHO TO PARTNER WITH




      ASK YOURSELVES   “DO WE…”?
 …share a passion for solving an existing problem?
 …feel comfortable being brutally honest?
 …have similar drives for ...
IF THE ANSWER TO ALL THOSE
  QUESTIONS IS YES, THEN
 YOU’VE FOUND YOUR MATCH!
NOW ON TO THE GOOD STUFF
TO MAKE A TEAM FROM SCRATCH




                   YOU NEED A FEW KEY INGREDIENTS
KEY INGREDIENTS NEEDED TO MAKE THE PERFECT TEAM



       1. COMPLEMENTARY QUALITIES


       2. BE LEAN


       3. TAKE ...
INGREDIENT 1: ADD A MIXTURE OF COMPLEMENTARY QUALITIES
TH ER E AR E NU ME ROUS PE RSONALITY TESTS OU T TH ER E




   THAT ALL BASICALLY TELL YOU THE SAME THING...
AR E YOU EXACTLY TH E SA ME AS ME?




VITRUVIAN MAN
PLAYING GUITAR?




IF SO I WOULDN’T WANT YOU ON MY TEAM
EVERYONE HAS THEIR OWN
UNIQUE SELLING PROPOSITION (USP)




               DO YOU KNOW YOURS?
YOUR USP IS A MIX OF:
1. TALENT – SOMETHING YOU’RE BORN WITH
2. SKILLS – SOMETHING YOU ACQUIRE OVER TIME




 YOU WANT TO ...
ALSO,
PEOPLE ARE
INTUITIVE &
EMOTIONAL
  BEINGS
WHICH BRINGS US TO OUR NEXT POINT
DON’T
PARTNER WITH
(OR HIRE)
FRIENDS
MAKE SURE THERE IS A FIT TO THE
OVERALL TASK, OTHERWISE YOU PUT A
      FRIENDSHIP ON THE LINE.
ic e M OM E NT
 A G e nJ u


A)                                   C)
- SALES                              - PARTNERSHIPS
-...
INGREDIENT 2: A PINCH OF LEAN
SPEEDY EXECUTION
  IS IMPERATIVE TO
ACHIEVING AGGRESSIVE
   STARTUP GOALS
S OF
           E ARLY SD AGEIN
                   T
DURING THE ONE COUL GO
      TUP,
A STAR CTION
ANY DIRE
BY HAVING A LEANER TEAM YOU REDUCE THE RISK OF…



             1. MISCOMMUNICATION
             2. DELAYED DECISIONS
    ...
ic e M OM E NT
       A G e nJ u




                DID YOU KNOW?

THE GJ TEAM CHANGED ITS FOCUS OVER 6 TIMES IN ITS FIRS...
INGREDIENT 3: EVERY CHEF HAS A SPECIALITY
V E RYONE
              E
              ,
           TU P
   AS TA R         CHA RG E
IN
       S TO B E IN
 W A NT
G ES OF A
             N I NG STA
TH E B EG I N A R E C RU C I A L
     S TA RTU P
LEFT = STRATEGIC




                   DOES THE LEFT SIDE KNOW WHAT
                        THE RIGHT IS DOING?




     ...
IN TODAY’S ERA, THE MIX OF CREATIVITY AND STRATEGY
IS ESSENTIAL




                      EACH SIDE NEEDS TO UNDERSTAND
  ...
S
STA RTU P IONA L
          T
A R E EMO ST E RS
          OA
 ROLLE RC
STAGES OF A SUCCESSFUL STARTUP TEAM

     HOPE
        EXCITEMENT
            TEAMWORK
               SMALL WINS
         ...
TO AVOID CONFLICT CAUSED BY
  EGOS, EACH INDIVIDUAL ON THE
TEAM NEEDS TO UNDERSTAND WHAT
THE OTHER PERSON IS DOING, AND
  ...
THREE TIPS ON OVERCOMING CONFLICT
#1 USE THE MAJORITY RULE




                           59
#2 FORM AN ADVISORY BOARD   60
#3 BE CREATIVE & HAVE FUN




AFTER ALL, YOU HAVE TO WORK WITH THESE PEOPLE
                                            61
ic e M OM E NT
       A G e nJ u




                DID YOU KNOW?

DURING THE TOUR, ARIELLE AND VIRGILIA GOT INTO AN ARGU...
INGREDIENT 4: CREATE THE SPECIAL SAUCE
TH E M AKI NG
                           E IS ALWAYS I N
                CU LTU   R
A STA RTU P ’ S




                  ...
URN T O TH E
LET’S T
  U LTU R E G OD
C
TONY HSIEH:

“EMBRACE AND DRIVE CHANGE, CREATE FUN, BE
ADVENTUROUS, PURSUE GROWTH, BUILD OPEN
AND HONEST RELATIONSHIPS, BU...
RACT I C ES TO
                         E CU LT U RAL P
                ED 5 MOR
  WE’   V E ADD          TON Y ’ S LI ST
...
SMALL (QUICK) WINS THAT YOU CAN CELEBRATE
    IMMEDIATELY ARE GREAT MOTIVATORS
BY FAILING FREQUENTLY
AND LEARNING QUICKLY
YOU MINIMIZE RISK SINCE
YOU’RE TRYING AS MANY
IDEAS AS POSSIBLE.

THESE SMALLER...
HA ND
                   E IN   V I S I B LE
               H
LE   AD WITH T




            THE MORE YOU MICROMANAGE, THE...
SINCE THE MAIN FOCUS OF YOUR STARTUP SHOULD
BE TO SOLVE A PROBLEM, WHO BETTER TO TELL
YOU WHAT TO DO THAN YOUR COMMUNITY?
...
BUILDING A STARTUP IS A COLLABORATIVE PROJECT. COMBINE
YOUR KNOWLEDGE AND EXPERIENCE WITH OTHERS TO GET AN OUT OF
        ...
ic e M OM E NT
        A G e nJ u




                 DID YOU KNOW?

IF YOU DON’T RECEIVE A RESPONSE BACK FROM A GENJUICE...
UR
                                                      SH APE YO
                                          OU WANT T O
 ...
AND THERE
YOU HAVE IT
THE PERFECT RECIPE ON HOW TO MAKE A TEAM



    1. COMPLEMENTARY QUALITIES


    2. BE LEAN


    3. TAKE CHARGE


    4. ...
IN THE MEANTIME, MAKE SURE TO SHARE THIS WITH
                      TWO
INDIVIDUALS WHO ARE IN THE INITIAL STAGES OF THEIR...
MADE FOR EMERGING INFLUENCERS
         FROM ALL INDUSTRIES. ARE YOU ONE?
                 JOIN US 10/10/10.




          ...
PHOTO CREDITS
(BECAUSE THEY MADE THE PRESENTATION EVEN MORE ENTERTAINING)
Team & Culture Guide for Early Stage Startups
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Team & Culture Guide for Early Stage Startups

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Team & Culture Guide for Early Stage Startups

  1. 1. HOW TO MAKE THE PERFECT STARTUP TEAM FROM SCRATCH
  2. 2. ABOUT TO START YOUR OWN VENTURE?
  3. 3. EAS Y! I T ’S
  4. 4. YOU JUST NEED THE RIGHT TEAM TO BE SUCCESSFUL
  5. 5. BUT FIRST, YOU HAVE TO FIND THE RIGHT BUSINESS PARTNER S AS STA RT U P DAT I NG I K E TO T H I NK OF T H I WE L
  6. 6. WHEN EVALUATING WHO TO PARTNER WITH ASK YOURSELVES “DO WE…”?
  7. 7.  …share a passion for solving an existing problem?  …feel comfortable being brutally honest?  …have similar drives for success?  …believe we can trust one another?  …hate quitting?  …are patient?  …want to be in it together for the long haul?
  8. 8. IF THE ANSWER TO ALL THOSE QUESTIONS IS YES, THEN YOU’VE FOUND YOUR MATCH!
  9. 9. NOW ON TO THE GOOD STUFF
  10. 10. TO MAKE A TEAM FROM SCRATCH YOU NEED A FEW KEY INGREDIENTS
  11. 11. KEY INGREDIENTS NEEDED TO MAKE THE PERFECT TEAM 1. COMPLEMENTARY QUALITIES 2. BE LEAN 3. TAKE CHARGE 4. THE RIGHT CULTURE
  12. 12. INGREDIENT 1: ADD A MIXTURE OF COMPLEMENTARY QUALITIES
  13. 13. TH ER E AR E NU ME ROUS PE RSONALITY TESTS OU T TH ER E THAT ALL BASICALLY TELL YOU THE SAME THING...
  14. 14. AR E YOU EXACTLY TH E SA ME AS ME? VITRUVIAN MAN PLAYING GUITAR? IF SO I WOULDN’T WANT YOU ON MY TEAM
  15. 15. EVERYONE HAS THEIR OWN UNIQUE SELLING PROPOSITION (USP) DO YOU KNOW YOURS?
  16. 16. YOUR USP IS A MIX OF: 1. TALENT – SOMETHING YOU’RE BORN WITH 2. SKILLS – SOMETHING YOU ACQUIRE OVER TIME YOU WANT TO FIND TEAMMATES WITH COMPLEMENTARY USPs THAT SUPPORT INDIVIDUAL STRENGTHS AND MINIMIZE WEAKNESSES
  17. 17. ALSO, PEOPLE ARE INTUITIVE & EMOTIONAL BEINGS
  18. 18. WHICH BRINGS US TO OUR NEXT POINT
  19. 19. DON’T
  20. 20. PARTNER WITH
  21. 21. (OR HIRE)
  22. 22. FRIENDS
  23. 23. MAKE SURE THERE IS A FIT TO THE OVERALL TASK, OTHERWISE YOU PUT A FRIENDSHIP ON THE LINE.
  24. 24. ic e M OM E NT A G e nJ u A) C) - SALES - PARTNERSHIPS - SPONSORSHIPS - EXECUTION - THE BLAND ONE - WILL CRY IF YOU MAKE THEM LAUGH GUESS WHOSE USP B) D) - MARKETING - DESIGN - BUZZ - DEVELOPMENT - ALWAYS CHANGING - SARCASM AT ITS BEST TWEET @MEETGENJUICE FOR THE ANSWERS
  25. 25. INGREDIENT 2: A PINCH OF LEAN
  26. 26. SPEEDY EXECUTION IS IMPERATIVE TO ACHIEVING AGGRESSIVE STARTUP GOALS
  27. 27. S OF E ARLY SD AGEIN T DURING THE ONE COUL GO TUP, A STAR CTION ANY DIRE
  28. 28. BY HAVING A LEANER TEAM YOU REDUCE THE RISK OF… 1. MISCOMMUNICATION 2. DELAYED DECISIONS 3. INABILITY TO GET $H!T DONE
  29. 29. ic e M OM E NT A G e nJ u DID YOU KNOW? THE GJ TEAM CHANGED ITS FOCUS OVER 6 TIMES IN ITS FIRST 8 MONTHS. THEY FIGURED OUT WHAT TO DO AFTER ASKING THEIR DEDICATED COMMUNITY FOR FEEDBACK.
  30. 30. INGREDIENT 3: EVERY CHEF HAS A SPECIALITY
  31. 31. V E RYONE E , TU P AS TA R CHA RG E IN S TO B E IN W A NT
  32. 32. G ES OF A N I NG STA TH E B EG I N A R E C RU C I A L S TA RTU P
  33. 33. LEFT = STRATEGIC DOES THE LEFT SIDE KNOW WHAT THE RIGHT IS DOING? RIGHT = CREATIVE
  34. 34. IN TODAY’S ERA, THE MIX OF CREATIVITY AND STRATEGY IS ESSENTIAL EACH SIDE NEEDS TO UNDERSTAND WHAT THE OTHER IS DOING
  35. 35. S STA RTU P IONA L T A R E EMO ST E RS OA ROLLE RC
  36. 36. STAGES OF A SUCCESSFUL STARTUP TEAM HOPE EXCITEMENT TEAMWORK SMALL WINS EGOS CONFLICT RESOLUTION TEAMWORK RESTORED HOPE RESULTS
  37. 37. TO AVOID CONFLICT CAUSED BY EGOS, EACH INDIVIDUAL ON THE TEAM NEEDS TO UNDERSTAND WHAT THE OTHER PERSON IS DOING, AND VALUE EVERYONE’S ROLES
  38. 38. THREE TIPS ON OVERCOMING CONFLICT
  39. 39. #1 USE THE MAJORITY RULE 59
  40. 40. #2 FORM AN ADVISORY BOARD 60
  41. 41. #3 BE CREATIVE & HAVE FUN AFTER ALL, YOU HAVE TO WORK WITH THESE PEOPLE 61
  42. 42. ic e M OM E NT A G e nJ u DID YOU KNOW? DURING THE TOUR, ARIELLE AND VIRGILIA GOT INTO AN ARGUMENT ABOUT WHETHER “EMO” MUSIC IS CONSIDERED “REAL ROCK.” THEY RESOLVED THEIR CONFLICT BY IMPERSONATING DANIELLE’S TAE-BO INSPIRED DANCE MOVES.
  43. 43. INGREDIENT 4: CREATE THE SPECIAL SAUCE
  44. 44. TH E M AKI NG E IS ALWAYS I N CU LTU R A STA RTU P ’ S BUT YOU CAN EXPEDITE THAT PROCESS BY IMPLEMENTING A FEW BASIC PRACTICES
  45. 45. URN T O TH E LET’S T U LTU R E G OD C
  46. 46. TONY HSIEH: “EMBRACE AND DRIVE CHANGE, CREATE FUN, BE ADVENTUROUS, PURSUE GROWTH, BUILD OPEN AND HONEST RELATIONSHIPS, BUILD A POSITIVE TEAM AND FAMILY SPIRIT, DO MORE WITH LESS, BE HUMBLE, DELIVER WOW RESULTS.”
  47. 47. RACT I C ES TO E CU LT U RAL P ED 5 MOR WE’ V E ADD TON Y ’ S LI ST •CELEBRATE SMALL WINS 1.MICRO-FAILING 2.DON’T MICROMANAGE 3.YOUR COMMUNITY KNOWS BEST 4.COLLABORATION
  48. 48. SMALL (QUICK) WINS THAT YOU CAN CELEBRATE IMMEDIATELY ARE GREAT MOTIVATORS
  49. 49. BY FAILING FREQUENTLY AND LEARNING QUICKLY YOU MINIMIZE RISK SINCE YOU’RE TRYING AS MANY IDEAS AS POSSIBLE. THESE SMALLER, BUT FREQUENT FAILURES, BRING ABOUT INNOVATION.
  50. 50. HA ND E IN V I S I B LE H LE AD WITH T THE MORE YOU MICROMANAGE, THE LESS PRODUCTIVE EVERYONE BECOMES. TRUST THAT YOUR TEAM IS COMPETENT, AND LET THEM TAKE CHARGE OF THEIR OWN WORK.
  51. 51. SINCE THE MAIN FOCUS OF YOUR STARTUP SHOULD BE TO SOLVE A PROBLEM, WHO BETTER TO TELL YOU WHAT TO DO THAN YOUR COMMUNITY? SETH GODIN SAYS, “BUILD YOUR TRIBE!” BY LISTENING TO YOUR EMPLOYEES AND YOUR AUDIENCE, YOU WILL KNOW EXACTLY
  52. 52. BUILDING A STARTUP IS A COLLABORATIVE PROJECT. COMBINE YOUR KNOWLEDGE AND EXPERIENCE WITH OTHERS TO GET AN OUT OF THIS WORLD RESULT.
  53. 53. ic e M OM E NT A G e nJ u DID YOU KNOW? IF YOU DON’T RECEIVE A RESPONSE BACK FROM A GENJUICER WITHIN 48 HRS, OUR TEAMMATES WILL SEND OUT AN EMBARRASSING TWEET TO THE WORLD.
  54. 54. UR SH APE YO OU WANT T O WAY Y T CHANGE. E THE I AN DECID HAPE, LET U C S S ER: O NLY YO IT GET IT P R EMEMB IDE IT, HEL GU TEAM.
  55. 55. AND THERE YOU HAVE IT
  56. 56. THE PERFECT RECIPE ON HOW TO MAKE A TEAM 1. COMPLEMENTARY QUALITIES 2. BE LEAN 3. TAKE CHARGE 4. THE RIGHT CULTURE
  57. 57. IN THE MEANTIME, MAKE SURE TO SHARE THIS WITH TWO INDIVIDUALS WHO ARE IN THE INITIAL STAGES OF THEIR STARTUPS
  58. 58. MADE FOR EMERGING INFLUENCERS FROM ALL INDUSTRIES. ARE YOU ONE? JOIN US 10/10/10. CREATED BY VIRGILIA KAUR SINGH CO-FOUNDER/ COO OF GENJUICE VIRGILIA@GENJUICE.COM
  59. 59. PHOTO CREDITS (BECAUSE THEY MADE THE PRESENTATION EVEN MORE ENTERTAINING)
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