Sneezing Greatness Your Key to Internet Virality

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Sneezing Greatness Your Key to Internet Virality

  1. 1. I CAN’T STOP SNEEZINGGREATNESS! (t he key to internet vir ality)
  2. 2. WE HEARD YOU WANT TO BE THE BEST COOLEST GREATEST AWE SOMEST INFLUENCER IN YOUR INDUSTRY
  3. 3. BUT YOU NEED CONTAGIOUS CONTENT & IDEAS TO GET HERE!…thank goodness this presentation is here to help you sneeze that contagious greatness
  4. 4. BUT FIRST… WATCH OUT!
  5. 5. is coming!!On 10/10/10,you!ll find thedestinationfor all of theemerginginfluencersin the world! as en early s, will not b Godzilla ugh it as toy it Altho idating adm intim we must
  6. 6. IN FACT…ON 10/10/10, GENJUICERS WILL SNEEZE & SPREAD THEIR IDEAS GLOBALLY. HOW WILL THEY DO IT?
  7. 7. WE HAVE NO CLUE.BUT HERE IS HOW THEY COULD DO IT
  8. 8. HOW TO CR E A T E IN T E R N E T V IR A L IT Y ce nJui !Ge ion Edit1. STRONG 2. MEATY 3. AWESOME 4. CALL TOHEADLINES CONTENT IMAGERY ACTIONS!
  9. 9. #1 IT’S ALL IN THE HEADLINE, BABY!1. STRONG 2. MEATY 3. AWESOME 4. CALL TOHEADLINES CONTENT IMAGERY ACTIONS!
  10. 10. WHEN YOUR CONTENT IS STUCK IN THE MIDDLE,YOU NEED AN INFECTIOUS TITLE.
  11. 11. ? ome ideas sneed THE CLASSIC TITLES: “How to “47 ways to (do/make/be) (do/make/be) (something (something desirable)” desirable)” “Top 10 people who Or some fun (did/made/are) variation of (something all three! desirable)”
  12. 12. THE POP CULTURE TITLES:“(Your industry) “How to avoid lessons (negative learned from current event)” (pop icon)” “18 ways to get What is the (something world buzzing desirable) from (recent viral about? video)” Reference it!
  13. 13. THE SHOCKING TITLES:“How (industry) “5 reasons is like (industry leader) (sexual should stop reference)” breathing” “Why (ethnic Could be group) is instantly viral! (generalization) But be very in (industry)” careful!
  14. 14. #2 Y OU N EED STRO N G CO NTENT, PERIOD.1. STRONG 2. MEATY 3. AWESOME 4. CALL TOHEADLINES CONTENT IMAGERY ACTIONS!
  15. 15. HAVEONESINGLEGOAL a e us ng! ec aziFOR b a, am te ng e iYOUR k th ez ed sne ic epCONTENT! p e ke W u yo
  16. 16. ASK YOURSELF:Why would people ta lk about this with their friend s?
  17. 17. APPEAL TO DESIREto : e in S we want b reWe all know who & whe e the future. Create content that helps th there! people in your industry get
  18. 18. SEE #3 TH EY SHOULD LIKE WHAT THEY1. STRONG 2. MEATY 3. AWESOME 4. CALL TOHEADLINES CONTENT IMAGERY ACTIONS!
  19. 19. G R A B A T T E N T IO N Shocking & exciting im : ageswill capture all of the attention you need to spread id eas.
  20. 20. BUT, MAKE SENSuld: use E sho uAtten tion is good! But yo nt. images tha t relate to your conte ing wn walk ion? is a clo resentat Why h the p ug thro
  21. 21. WHERE TO GET IMAGEug? S to use thro h agesYou can get great im se. the Crea tive Commons Licen TRY FLICKR!S CREATIVE COMMON SEARCH!
  22. 22. USE REAL IMAGES: !s graphy. It hotoNo one likes stock p le! cheesy. Us e photos of real peop
  23. 23. #4 GIVE THEM SOMETHING TO DO1. STRONG 2. MEATY 3. AWESOME 4. CALL TOHEADLINES CONTENT IMAGERY ACTIONS!
  24. 24. WRITE FOR ACTION: y do I want actlAsk yourself what ex them to do? Then ask for it!
  25. 25. CR EATETR ACK AB LE CTAS :Create call-to-actions where you and your commu nity can track the idea spreading over time. AG IT!! #HASHT
  26. 26. BUILD COMMUEncourage indiv NITIES: idualsto organize around your big idea and o ne central missio n.
  27. 27. AND THAT’S HOW YOU D O IT, FOLK S! ce nJui !Ge ion Edit1. STRONG 2. MEATY 3. AWESOME 4. CALL TOHEADLINES CONTENT IMAGERY ACTIONS!
  28. 28. FROM THE MINDS OFArielle Patrice Scott Buzz Woman & CEO arielle@genjuice.com @ariellescott Danielle LeslieMonetization Czar & CRO danielle@genjuice.com @danielleleslie
  29. 29. ! http://www .flickr.com/ph ! http://www otos/gedem/2 .flickr.com/ph 320003916/ ! http://www otos/emeryjl/5 .flickr.com/ph 06966918/ ! http://www otos/eldave/4 .flickr.com/ph 699442115/ ! http://www otos/minifig/3 .flickr.com/ph 685126416/ ! http://www otos/santos/2 .flickr.com/ph 86360977/ ! http://www otos/justaslice .flickr.com/ph /2383491658 otos/angela7/9 / ! http://www 2754587/ .flickr.com/phBTW these folks take ! http://www otos/ianfuller/ .flickr.com/ph 154974959/ amazing photos! ! http://www otos/carbonny .flickr.com/ph c/220647041 otos/4118880 3/ Check them out! ! http://www .flickr.com/ph 0@N00/4384 otos/yourdon/3 49554/ ! http://www 741906651 .flickr.com/ph ! http://www otos/senorand .flickr.com/ph erson/336326 ! http://www otos/theogeo/3 2014/ .flickr.com/ph 159051622/ ! http://www otos/purplema .flickr.com/ph ttfish/3918004 otos/trp0/132 964/ ! http://www 106776/ .flickr.com/ph ! http://www otos/mgoulet/ .flickr.com/ph 3342753790/ ! http://www otos/pearlsofj .flickr.com/ph annah/26683 otos/heathbar/ 60503/ ! http://www fl 4934057350/ . ickr.com/photo s/ladydragonfl yherworld/
  30. 30. NO W GO SNEEZESOME INTERNET GREATNESS!

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