Your SlideShare is downloading. ×
0
BRAND
ROCKSTARDOM
               GET THERE AS A NOBODY
HO W YOU CAN
SOCIAL MEDIA
                       LESSONS OF THE
                        GENJUICE TOUR




BRAND
ROCKSTARDOM
           ...
SOCIAL MEDIA
                       LESSONS OF THE
                        GENJUICE TOUR

                            & YE...
SO, YOU’RE AN

EARLY
STAGE ENTREPRENEUR
STRESSING YOURSELF
OUT OVER THIS
SOCIAL MEDIA
STUFF.




RIGHT?
NEED ONE
OF THESE?
H?
      R   Y , HU
SCA
             WE UNDERSTAND.
             YOU JUST WANT
             PEOPLE TO TALK
             AB...
H?
      R   Y , HU
SCA
             WE UNDERSTAND.
             YOU JUST WANT
             PEOPLE TO TALK
             AB...
NO WORRIES. LET’S SIT DOWN, KICK OUR FEET UP & CHAT.
WHAT ABOUT, YOU ASK?




                            G YOU A
        ...
POP QUIZ! YOU           (A)            (B)
        DUL
WHAT SHO     Y?
                   INSIGHT INTO   VITAL SOCIAL
EXP ...
POP QUIZ! YOU             (A)            (B)
        DUL
WHAT SHO     Y?
                     INSIGHT INTO   VITAL SOCIAL
...
BUT BEFORE WE GET STARTED,
WE’D LIKE TO SHARE SOMETHING.
WE ARE




  NOT
         “SOCIAL MEDIA EXPERTS”
WE CAN HELP YOU FIND ONE IF YOU NEED ONE.
THERE ARE LITERALLY THOUSANDS GLOBALLY.
WE CAN HELP YOU FIND ONE IF YOU NEED ONE.
THERE ARE LITERALLY THOUSANDS GLOBALLY.
IN FACT, WE’VE POINTED OUT A FEW BELOW.
TODAY
SOCIAL MEDIA
IS ONLY A BABY.




THERE ARE NO
EXPERTS.
JUST PEOPLE
WILLING TO
LEARN & EVOLVE
ALONG WITH IT.
C ARE I T
        W HO UT
    P LE H ABO
PEO M UC
    S
THI




                        WE LIVE SOCIAL MEDIA.
            ...
OK NOW WE CAN GET STARTED.
OUR
QUICK                         G EN JU
STORY
                                   STARTE
                                ...
THE TOUR RESULTS
                        -OF MOUTH
  300+
                   WORD
                   EV ANGELISTS


   18,...
THE TOUR RESULTS



                             ED OUR
                   & WE HELP S
                   TOP S PONSOR


 ...
THAT’S GREAT.
 YAWN!
           BUT SECONDS AGO
 WHERE     I WAS GOING TO
ARE THE    BE A ROCKSTAR.
COOKIES?   WHAT HAPPEN...
GOOD POINT.
 WELL, HERE ARE A FEW THINGS
 WE LEARNED WHEN ATTEMPTING

ROCKSTARDOM
       VIA SOCIAL MEDIA.
LESSON #1


TAKE
YO UR
TIME
Pepsi          DO ANY OF
              THESE SOUND

Office Max     FAMILIAR?

                 WELL, THEY
Old Spice       ...
LET Y O UR
C AM P AIG N S
MA TURE
                 WE SUGGEST
                 3 TO 6 MONTHS
                 PER CAMPAIGN...
LESSON #2


PICK YOUR
INSTRUME
            NTS
THERE ARE A LOT
 OF WAYS TO
 CONNECT WITH
 YOUR AUDIENCE
 VIA SOCIAL MEDIA.

 PICK ONE OR TWO
 & FOCUS ON THEM.




(PSST!...
LESSON #3


SET A
F AN
GOAL
ROCKSTARS
DON’T LET OTHERS
DETERMINE THEIR
SUCCESS.




                   PICK

                   METRICS
              ...
ROCKSTARS
DON’T LET OTHERS
DETERMINE THEIR
SUCCESS.




                   PICK

                   METRICS
              ...
L ESSON #4

BU ILD  AN
ENT  O UR AG E
WHEN YOU ARE FIRST
GETTING STARTED
THERE’S NO NEED TO
DO IT ALONE.

YOU’RE TOO SMART
FOR THAT!




                       ...
PARTNERS WITH

FIND
   CO MPLEMENTARY
   PRODU CTS & SERVICES



WITH    ESTAB
              LISHE
       IN YO        D N...
LESSON #5


G ET
O FF
LI N E!
SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE,
BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST.
FIND
WAYS TO GET
IN THEIR FACES.
LET’S GO BACK TO COOKIES
BEFORE OUR LAST LESSON...
L E T’ S
SAY THIS BIG COOKIE
   REPRESENTS ALL
      SOCIAL MEDIA
  & ALL INDUSTRIES
           USING IT.
LE
                     BIG C FT YOU TH
                          HOCO
                              LATE E
              ...
RY
              UST ES:
           IND , LIV

  TH
        UR ENT
      YO M
    IN SEG
WI OKIE
                         ...
SO WHAT’S OUR
 LAST LESSON?
LESSON #7


L E AR N
LEARN
EVERYTHING ABOUT Y OUR PIECE OF THE COOKIE.


                                KNOW
                                T...
AND THERE YOU HAVE IT…




                    AND   RDOM
                  BR    TA
                   OC KS
            ...
FOR PRINTING PURPOSES

THE PATH TO BRAND ROCKSTARDOM:
#1 TAKE YOUR TIME
#2 PICK YOU R INSTRUMENTS
#3 SET A FAN GOAL
#4 BU ...
FOR PRINTING PURPOSES

                           REACH?
DO WE PRACTICE WHAT WE P
                            S.
#1 G AVE ...
WHOA... YOU’RE STILL HERE.
    LIKING THIS, EH?
WELL, MAKE SURE TO SHARE THIS WITH


TWO              STRESSED OUT BUSINESS OWNERS
                 STRUGGLING WITH SOCIAL...
WE WILL HAVE ANOTHER
                      UIDE
   ENTRE PRENEURIAL G


HOT & READY
             NEXT MONTH
MADE FOR THE HIP, YOUNG &
       EMERGING INFLUENCERS UNDER 30.
       ARE YOU ONE? JOIN US 10/10/10.




HTTP://GENJUICE....
)
  (LOOK AT THE CREDITS
                                                                           2/
                   ...
O   US)
(NOW BACK T
                         MADE FOR THE HIP, YOUNG &
                         EMERGING INFLUENCERS UNDER...
Upcoming SlideShare
Loading in...5
×

GenJuice Social Media Guide for Early Stage Entrepreneurs

1,816

Published on

Brought to you by the GenJuice Team, this presentation is meant for early stage entrepreneurs and business owners struggling with social media. Within it, we share seven tips we learned while building the GenJuice Tour and the GenJuice brand.

Enjoy the presentation? Check back next month for another guide to help you reach your startup goals. Also, make sure to join us on 10/10/10 for that launch of GenJuice - the destination for emerging influencers under 30.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,816
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "GenJuice Social Media Guide for Early Stage Entrepreneurs"

  1. 1. BRAND ROCKSTARDOM GET THERE AS A NOBODY HO W YOU CAN
  2. 2. SOCIAL MEDIA LESSONS OF THE GENJUICE TOUR BRAND ROCKSTARDOM GET THERE AS A NOBODY HO W YOU CAN
  3. 3. SOCIAL MEDIA LESSONS OF THE GENJUICE TOUR & YES WE WERE NOBODIES BRAND ROCKSTARDOM GET THERE AS A NOBODY HO W YOU CAN
  4. 4. SO, YOU’RE AN EARLY STAGE ENTREPRENEUR STRESSING YOURSELF OUT OVER THIS SOCIAL MEDIA STUFF. RIGHT?
  5. 5. NEED ONE OF THESE?
  6. 6. H? R Y , HU SCA WE UNDERSTAND. YOU JUST WANT PEOPLE TO TALK ABOUT YOUR COOL PRODUCT. WE’VE BEEN THERE.
  7. 7. H? R Y , HU SCA WE UNDERSTAND. YOU JUST WANT PEOPLE TO TALK ABOUT YOUR COOL PRODUCT. WE’VE BEEN THERE. BUT WELL… YOU’RE A NOBODY
  8. 8. NO WORRIES. LET’S SIT DOWN, KICK OUR FEET UP & CHAT. WHAT ABOUT, YOU ASK? G YOU A ABOUT MAKIN O CKS TAR, BRA ND R . OF COURSE
  9. 9. POP QUIZ! YOU (A) (B) DUL WHAT SHO Y? INSIGHT INTO VITAL SOCIAL EXP ECT TODA THE GENJUICE MEDIA BEST TOUR STORY PRACTICES (C) (D) OTHER A BIG RESOURCES COOKIE TO KEEP FOR YOUR LEARNING TIME!
  10. 10. POP QUIZ! YOU (A) (B) DUL WHAT SHO Y? INSIGHT INTO VITAL SOCIAL EXP ECT TODA THE GENJUICE MEDIA BEST TOUR STORY PRACTICES (C) (D) ANSWER: OTHER A BIG ALL OF THE ABOVE! RESOURCES COOKIE (ESPECIALLY D) TO KEEP FOR YOUR LEARNING TIME!
  11. 11. BUT BEFORE WE GET STARTED, WE’D LIKE TO SHARE SOMETHING.
  12. 12. WE ARE NOT “SOCIAL MEDIA EXPERTS”
  13. 13. WE CAN HELP YOU FIND ONE IF YOU NEED ONE. THERE ARE LITERALLY THOUSANDS GLOBALLY.
  14. 14. WE CAN HELP YOU FIND ONE IF YOU NEED ONE. THERE ARE LITERALLY THOUSANDS GLOBALLY. IN FACT, WE’VE POINTED OUT A FEW BELOW.
  15. 15. TODAY SOCIAL MEDIA IS ONLY A BABY. THERE ARE NO EXPERTS. JUST PEOPLE WILLING TO LEARN & EVOLVE ALONG WITH IT.
  16. 16. C ARE I T W HO UT P LE H ABO PEO M UC S THI WE LIVE SOCIAL MEDIA. WE HOPE YOU WILL, TOO.
  17. 17. OK NOW WE CAN GET STARTED.
  18. 18. OUR QUICK G EN JU STORY STARTE IC E NOTHIN D WITH G MORE A DOMA THAN IN & IDE AS IN FEB 2010 E WE TO URED TH TH A MISSION CO UNTRY WI TLES-LIKE A TO B UILD BE FAN AT IC IS M AR OUND OUR . UNKNOW N BRAND
  19. 19. THE TOUR RESULTS -OF MOUTH 300+ WORD EV ANGELISTS 18,000+ FANS/ FOLLOWERS 35,000+ INDIVIDUALS TOUCHED ,000+ BLOG 286 IMPRESSIONS 7 5 0 ,0 0 0 + TOTAL VIDEO VIEWS
  20. 20. THE TOUR RESULTS ED OUR & WE HELP S TOP S PONSOR 0 CH OVER 00 REA 38, UE INDIV IDUALS UNIQ EACH
  21. 21. THAT’S GREAT. YAWN! BUT SECONDS AGO WHERE I WAS GOING TO ARE THE BE A ROCKSTAR. COOKIES? WHAT HAPPENED TO THAT?
  22. 22. GOOD POINT. WELL, HERE ARE A FEW THINGS WE LEARNED WHEN ATTEMPTING ROCKSTARDOM VIA SOCIAL MEDIA.
  23. 23. LESSON #1 TAKE YO UR TIME
  24. 24. Pepsi DO ANY OF THESE SOUND Office Max FAMILIAR? WELL, THEY Old Spice HAVE ESTABLISHED Volkswagen BRANDS! Burger King IT TOOK THEM YEARS & MILLIONS Timberland TO GET THERE Ikea Coca-Cola* *WE’D RECOMMEND CHECKING OUT SOME OF THESE CAMPAIGNS, BTW.
  25. 25. LET Y O UR C AM P AIG N S MA TURE WE SUGGEST 3 TO 6 MONTHS PER CAMPAIGN BE PATIENT. YOU WON’T SEE RESULTS IMMEDIATELY.
  26. 26. LESSON #2 PICK YOUR INSTRUME NTS
  27. 27. THERE ARE A LOT OF WAYS TO CONNECT WITH YOUR AUDIENCE VIA SOCIAL MEDIA. PICK ONE OR TWO & FOCUS ON THEM. (PSST! FACEBOOK & TWITTER ARE REQUIREMENTS. THINK OF CREATIVE ONES.)
  28. 28. LESSON #3 SET A F AN GOAL
  29. 29. ROCKSTARS DON’T LET OTHERS DETERMINE THEIR SUCCESS. PICK METRICS THAT MATTER TO YOU & FOCUS ON THOSE
  30. 30. ROCKSTARS DON’T LET OTHERS DETERMINE THEIR SUCCESS. PICK METRICS THAT MATTER TO YOU & FOCUS ON THOSE IT C O U L D # OF FACE BE: BOOK FAN # O F V ID E S? O V IE W S ? # OF SOCK S U B M IS S I ONS? W HATEVE R W ORKS. JU S T P IC K ONE.
  31. 31. L ESSON #4 BU ILD AN ENT O UR AG E
  32. 32. WHEN YOU ARE FIRST GETTING STARTED THERE’S NO NEED TO DO IT ALONE. YOU’RE TOO SMART FOR THAT! ! G UY I S E TH B ’T D ON
  33. 33. PARTNERS WITH FIND CO MPLEMENTARY PRODU CTS & SERVICES WITH ESTAB LISHE IN YO D NAM UR IN DUSTR ES Y!
  34. 34. LESSON #5 G ET O FF LI N E!
  35. 35. SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE, BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST.
  36. 36. FIND WAYS TO GET IN THEIR FACES.
  37. 37. LET’S GO BACK TO COOKIES BEFORE OUR LAST LESSON...
  38. 38. L E T’ S SAY THIS BIG COOKIE REPRESENTS ALL SOCIAL MEDIA & ALL INDUSTRIES USING IT.
  39. 39. LE BIG C FT YOU TH HOCO LATE E CHIP ! :) THEN THE ABOVE IS YOUR INDUSTRY & US. WH ERE YOU SHOULD FOC
  40. 40. RY UST ES: IND , LIV TH UR ENT YO M IN SEG WI OKIE YO U R F AN S CO YO U YO UR P AR TN ER S Y O U R C O M P E T IT ORS
  41. 41. SO WHAT’S OUR LAST LESSON?
  42. 42. LESSON #7 L E AR N
  43. 43. LEARN EVERYTHING ABOUT Y OUR PIECE OF THE COOKIE. KNOW THE TRENDS (JUST IN CASE YOU WERE WON COOKIES & ROCK DERING STARS THE INFLUENCERS THER. GO WELL TOGE WE TRIED IT!) THE NETW ORKS THE FANS
  44. 44. AND THERE YOU HAVE IT… AND RDOM BR TA OC KS R
  45. 45. FOR PRINTING PURPOSES THE PATH TO BRAND ROCKSTARDOM: #1 TAKE YOUR TIME #2 PICK YOU R INSTRUMENTS #3 SET A FAN GOAL #4 BU ILD AN ENTOURAGE #5 GET OFFLINE #6 LEARN
  46. 46. FOR PRINTING PURPOSES REACH? DO WE PRACTICE WHAT WE P S. #1 G AVE O UR SEL VES 3 M O .TV) #2 F O CUSED O N VIDEO (YOUTUBE & JUSTIN LS #3 S ET & B EAT OUR VIDEO VIEW GOA ERS #4 PARTNERED WITH BLOGG LY #5 H EL D 1 3 O F FLINE EVENTS NATIONAL G! #6 WE’RE ALWAYS LEARNIN CAN YOU DO THIS TOO? ABSO-FRICKIN-LUTELY!
  47. 47. WHOA... YOU’RE STILL HERE. LIKING THIS, EH?
  48. 48. WELL, MAKE SURE TO SHARE THIS WITH TWO STRESSED OUT BUSINESS OWNERS STRUGGLING WITH SOCIAL MEDIA
  49. 49. WE WILL HAVE ANOTHER UIDE ENTRE PRENEURIAL G HOT & READY NEXT MONTH
  50. 50. MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30. ARE YOU ONE? JOIN US 10/10/10. HTTP://GENJUICE.COM FROM THE MIND OF ARIELLE PATRICE ASCOTT CEO/HEAD INTERN OF GENJUICE ARIELLE@GENJUICE.COM
  51. 51. ) (LOOK AT THE CREDITS 2/ witch/148387147 lickr.com /photos/program ! http://www.f 08/3330765877 lickr.com/ph otos/8363028@N ! http://www.f mboe/32936001 50 lickr.c om/photos/motu ! http://www.f s/striatic/729822 / ! http://www .flickr.com/photo 00/2385193167/ lickr.com/p hotos/sreejithk20 ! http://www.f ll/201374093/ lickr.com/pho tos/greggoconne ! http://www.f /2312167749/ lickr.co m/photos/mayeve 6/ ! http://www.f oms/204923352 lickr.com/p hotos/stuckincust ! http://www.f yoh/2442998312 / lickr .com/photos/ema ! http://www.f /3215754253/ lickr.co m/photos/mr-push ! http://www.f s/d_oracle/35078 0566/ ! http://www .flickr.com/photo / qman/36701411 lic kr.com/photos/eq ! http://www.f erich/302948520 3/ flickr .com/photos/lrarg ! http://www. u/3381822820/ lickr.com /photos/suzymush ! http://www.f bel/2289816778 lickr.com/p hotos/artwork_re ! http://www.f ireland/2499448 599/ lickr .com/photos/gajb 964/ ! http://www.f mattfish/3918004 lickr.co m/photos/purple ! http://www.f adwriter/455284 6202/ lickr.com/photos/ rail/3434667562 / ! http://www.f tos/expressmono lickr.com/pho ! http://www.f otos/striatic/7298 22/ ! http://w ww.flickr.com/ph 6403/ s/s4xton/219817 ! http://www .flickr.com/photo / hotography.com ! http ://nicanrobinsonp
  52. 52. O US) (NOW BACK T MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30. ARE YOU ONE? JOIN US 10/10/10. HTTP://GENJUICE.COM NEED HELP PUTTING TOGETHER CAMPAIGNS? WHY NOT EMAIL ARIELLE? HERE YA GO: ARIELLE@GENJUICE.COM
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×