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GenJuice Social Media Guide for Early Stage Entrepreneurs
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GenJuice Social Media Guide for Early Stage Entrepreneurs

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Brought to you by the GenJuice Team, this presentation is meant for early stage entrepreneurs and business owners struggling with social media. Within it, we share seven tips we learned while building …

Brought to you by the GenJuice Team, this presentation is meant for early stage entrepreneurs and business owners struggling with social media. Within it, we share seven tips we learned while building the GenJuice Tour and the GenJuice brand.

Enjoy the presentation? Check back next month for another guide to help you reach your startup goals. Also, make sure to join us on 10/10/10 for that launch of GenJuice - the destination for emerging influencers under 30.

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  • 1. BRAND ROCKSTARDOM GET THERE AS A NOBODY HO W YOU CAN
  • 2. SOCIAL MEDIA LESSONS OF THE GENJUICE TOUR BRAND ROCKSTARDOM GET THERE AS A NOBODY HO W YOU CAN
  • 3. SOCIAL MEDIA LESSONS OF THE GENJUICE TOUR & YES WE WERE NOBODIES BRAND ROCKSTARDOM GET THERE AS A NOBODY HO W YOU CAN
  • 4. SO, YOU’RE AN EARLY STAGE ENTREPRENEUR STRESSING YOURSELF OUT OVER THIS SOCIAL MEDIA STUFF. RIGHT?
  • 5. NEED ONE OF THESE?
  • 6. H? R Y , HU SCA WE UNDERSTAND. YOU JUST WANT PEOPLE TO TALK ABOUT YOUR COOL PRODUCT. WE’VE BEEN THERE.
  • 7. H? R Y , HU SCA WE UNDERSTAND. YOU JUST WANT PEOPLE TO TALK ABOUT YOUR COOL PRODUCT. WE’VE BEEN THERE. BUT WELL… YOU’RE A NOBODY
  • 8. NO WORRIES. LET’S SIT DOWN, KICK OUR FEET UP & CHAT. WHAT ABOUT, YOU ASK? G YOU A ABOUT MAKIN O CKS TAR, BRA ND R . OF COURSE
  • 9. POP QUIZ! YOU (A) (B) DUL WHAT SHO Y? INSIGHT INTO VITAL SOCIAL EXP ECT TODA THE GENJUICE MEDIA BEST TOUR STORY PRACTICES (C) (D) OTHER A BIG RESOURCES COOKIE TO KEEP FOR YOUR LEARNING TIME!
  • 10. POP QUIZ! YOU (A) (B) DUL WHAT SHO Y? INSIGHT INTO VITAL SOCIAL EXP ECT TODA THE GENJUICE MEDIA BEST TOUR STORY PRACTICES (C) (D) ANSWER: OTHER A BIG ALL OF THE ABOVE! RESOURCES COOKIE (ESPECIALLY D) TO KEEP FOR YOUR LEARNING TIME!
  • 11. BUT BEFORE WE GET STARTED, WE’D LIKE TO SHARE SOMETHING.
  • 12. WE ARE NOT “SOCIAL MEDIA EXPERTS”
  • 13. WE CAN HELP YOU FIND ONE IF YOU NEED ONE. THERE ARE LITERALLY THOUSANDS GLOBALLY.
  • 14. WE CAN HELP YOU FIND ONE IF YOU NEED ONE. THERE ARE LITERALLY THOUSANDS GLOBALLY. IN FACT, WE’VE POINTED OUT A FEW BELOW.
  • 15. TODAY SOCIAL MEDIA IS ONLY A BABY. THERE ARE NO EXPERTS. JUST PEOPLE WILLING TO LEARN & EVOLVE ALONG WITH IT.
  • 16. C ARE I T W HO UT P LE H ABO PEO M UC S THI WE LIVE SOCIAL MEDIA. WE HOPE YOU WILL, TOO.
  • 17. OK NOW WE CAN GET STARTED.
  • 18. OUR QUICK G EN JU STORY STARTE IC E NOTHIN D WITH G MORE A DOMA THAN IN & IDE AS IN FEB 2010 E WE TO URED TH TH A MISSION CO UNTRY WI TLES-LIKE A TO B UILD BE FAN AT IC IS M AR OUND OUR . UNKNOW N BRAND
  • 19. THE TOUR RESULTS -OF MOUTH 300+ WORD EV ANGELISTS 18,000+ FANS/ FOLLOWERS 35,000+ INDIVIDUALS TOUCHED ,000+ BLOG 286 IMPRESSIONS 7 5 0 ,0 0 0 + TOTAL VIDEO VIEWS
  • 20. THE TOUR RESULTS ED OUR & WE HELP S TOP S PONSOR 0 CH OVER 00 REA 38, UE INDIV IDUALS UNIQ EACH
  • 21. THAT’S GREAT. YAWN! BUT SECONDS AGO WHERE I WAS GOING TO ARE THE BE A ROCKSTAR. COOKIES? WHAT HAPPENED TO THAT?
  • 22. GOOD POINT. WELL, HERE ARE A FEW THINGS WE LEARNED WHEN ATTEMPTING ROCKSTARDOM VIA SOCIAL MEDIA.
  • 23. LESSON #1 TAKE YO UR TIME
  • 24. Pepsi DO ANY OF THESE SOUND Office Max FAMILIAR? WELL, THEY Old Spice HAVE ESTABLISHED Volkswagen BRANDS! Burger King IT TOOK THEM YEARS & MILLIONS Timberland TO GET THERE Ikea Coca-Cola* *WE’D RECOMMEND CHECKING OUT SOME OF THESE CAMPAIGNS, BTW.
  • 25. LET Y O UR C AM P AIG N S MA TURE WE SUGGEST 3 TO 6 MONTHS PER CAMPAIGN BE PATIENT. YOU WON’T SEE RESULTS IMMEDIATELY.
  • 26. LESSON #2 PICK YOUR INSTRUME NTS
  • 27. THERE ARE A LOT OF WAYS TO CONNECT WITH YOUR AUDIENCE VIA SOCIAL MEDIA. PICK ONE OR TWO & FOCUS ON THEM. (PSST! FACEBOOK & TWITTER ARE REQUIREMENTS. THINK OF CREATIVE ONES.)
  • 28. LESSON #3 SET A F AN GOAL
  • 29. ROCKSTARS DON’T LET OTHERS DETERMINE THEIR SUCCESS. PICK METRICS THAT MATTER TO YOU & FOCUS ON THOSE
  • 30. ROCKSTARS DON’T LET OTHERS DETERMINE THEIR SUCCESS. PICK METRICS THAT MATTER TO YOU & FOCUS ON THOSE IT C O U L D # OF FACE BE: BOOK FAN # O F V ID E S? O V IE W S ? # OF SOCK S U B M IS S I ONS? W HATEVE R W ORKS. JU S T P IC K ONE.
  • 31. L ESSON #4 BU ILD AN ENT O UR AG E
  • 32. WHEN YOU ARE FIRST GETTING STARTED THERE’S NO NEED TO DO IT ALONE. YOU’RE TOO SMART FOR THAT! ! G UY I S E TH B ’T D ON
  • 33. PARTNERS WITH FIND CO MPLEMENTARY PRODU CTS & SERVICES WITH ESTAB LISHE IN YO D NAM UR IN DUSTR ES Y!
  • 34. LESSON #5 G ET O FF LI N E!
  • 35. SOCIAL MEDIA IS PERFECT FOR GROWING A FANBASE, BUT YOU HAVE TO MEET YOUR FANS PERSONALLY FIRST.
  • 36. FIND WAYS TO GET IN THEIR FACES.
  • 37. LET’S GO BACK TO COOKIES BEFORE OUR LAST LESSON...
  • 38. L E T’ S SAY THIS BIG COOKIE REPRESENTS ALL SOCIAL MEDIA & ALL INDUSTRIES USING IT.
  • 39. LE BIG C FT YOU TH HOCO LATE E CHIP ! :) THEN THE ABOVE IS YOUR INDUSTRY & US. WH ERE YOU SHOULD FOC
  • 40. RY UST ES: IND , LIV TH UR ENT YO M IN SEG WI OKIE YO U R F AN S CO YO U YO UR P AR TN ER S Y O U R C O M P E T IT ORS
  • 41. SO WHAT’S OUR LAST LESSON?
  • 42. LESSON #7 L E AR N
  • 43. LEARN EVERYTHING ABOUT Y OUR PIECE OF THE COOKIE. KNOW THE TRENDS (JUST IN CASE YOU WERE WON COOKIES & ROCK DERING STARS THE INFLUENCERS THER. GO WELL TOGE WE TRIED IT!) THE NETW ORKS THE FANS
  • 44. AND THERE YOU HAVE IT… AND RDOM BR TA OC KS R
  • 45. FOR PRINTING PURPOSES THE PATH TO BRAND ROCKSTARDOM: #1 TAKE YOUR TIME #2 PICK YOU R INSTRUMENTS #3 SET A FAN GOAL #4 BU ILD AN ENTOURAGE #5 GET OFFLINE #6 LEARN
  • 46. FOR PRINTING PURPOSES REACH? DO WE PRACTICE WHAT WE P S. #1 G AVE O UR SEL VES 3 M O .TV) #2 F O CUSED O N VIDEO (YOUTUBE & JUSTIN LS #3 S ET & B EAT OUR VIDEO VIEW GOA ERS #4 PARTNERED WITH BLOGG LY #5 H EL D 1 3 O F FLINE EVENTS NATIONAL G! #6 WE’RE ALWAYS LEARNIN CAN YOU DO THIS TOO? ABSO-FRICKIN-LUTELY!
  • 47. WHOA... YOU’RE STILL HERE. LIKING THIS, EH?
  • 48. WELL, MAKE SURE TO SHARE THIS WITH TWO STRESSED OUT BUSINESS OWNERS STRUGGLING WITH SOCIAL MEDIA
  • 49. WE WILL HAVE ANOTHER UIDE ENTRE PRENEURIAL G HOT & READY NEXT MONTH
  • 50. MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30. ARE YOU ONE? JOIN US 10/10/10. HTTP://GENJUICE.COM FROM THE MIND OF ARIELLE PATRICE ASCOTT CEO/HEAD INTERN OF GENJUICE ARIELLE@GENJUICE.COM
  • 51. ) (LOOK AT THE CREDITS 2/ witch/148387147 lickr.com /photos/program ! http://www.f 08/3330765877 lickr.com/ph otos/8363028@N ! http://www.f mboe/32936001 50 lickr.c om/photos/motu ! http://www.f s/striatic/729822 / ! http://www .flickr.com/photo 00/2385193167/ lickr.com/p hotos/sreejithk20 ! http://www.f ll/201374093/ lickr.com/pho tos/greggoconne ! http://www.f /2312167749/ lickr.co m/photos/mayeve 6/ ! http://www.f oms/204923352 lickr.com/p hotos/stuckincust ! http://www.f yoh/2442998312 / lickr .com/photos/ema ! http://www.f /3215754253/ lickr.co m/photos/mr-push ! http://www.f s/d_oracle/35078 0566/ ! http://www .flickr.com/photo / qman/36701411 lic kr.com/photos/eq ! http://www.f erich/302948520 3/ flickr .com/photos/lrarg ! http://www. u/3381822820/ lickr.com /photos/suzymush ! http://www.f bel/2289816778 lickr.com/p hotos/artwork_re ! http://www.f ireland/2499448 599/ lickr .com/photos/gajb 964/ ! http://www.f mattfish/3918004 lickr.co m/photos/purple ! http://www.f adwriter/455284 6202/ lickr.com/photos/ rail/3434667562 / ! http://www.f tos/expressmono lickr.com/pho ! http://www.f otos/striatic/7298 22/ ! http://w ww.flickr.com/ph 6403/ s/s4xton/219817 ! http://www .flickr.com/photo / hotography.com ! http ://nicanrobinsonp
  • 52. O US) (NOW BACK T MADE FOR THE HIP, YOUNG & EMERGING INFLUENCERS UNDER 30. ARE YOU ONE? JOIN US 10/10/10. HTTP://GENJUICE.COM NEED HELP PUTTING TOGETHER CAMPAIGNS? WHY NOT EMAIL ARIELLE? HERE YA GO: ARIELLE@GENJUICE.COM

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