S  Hresentation Iocial  Pedia N4a
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S Hresentation Iocial Pedia N4a



Social Media Slides for call on 9/15/09

Social Media Slides for call on 9/15/09



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S  Hresentation Iocial  Pedia N4a S Hresentation Iocial Pedia N4a Presentation Transcript

  • SOCIAL MEDIA 101: An introductory course on everything you need to know about Social Media What is Social Media? How Do We Use Social Media? Misconceptions and Major Terms defined.
  • What is all the buzz about?
    • Key elements/tools of social media:
      • What is a Blog?
      • What is Twitter?
      • What is a Wiki?
      • What is Facebook?
    • How can we use Social Media for our business?
  • What is Social Media?
    • Social Media is publishing technologies that bring people together, share information and build communities.
    • You don’t create a community, you connect communities.
  • What is Social Media?
    • Common
    • Misconceptions of
    • Social Media
  • Misconception #1:
    • Social Media is just for teenagers and college kids.
    • FALSE!
  • Misconception #2
    • Social Media is not for professional use.
    • FALSE!
    • The Proof: Social Media usage in the 2008 presidential election.
  • Social Media in the 2008 Election
    • Blogs: 500 million blog postings mentioned Obama. Only about 150 million blog posts mentioned McCain.
    • MySpace: Obama had 844,927 MySpace friends VS McCain's 219,404.
    • Twitter: Obama had at election time, a total of 118,107 followers. John McCain had 4,942 followers.
  • Misconception #3:
    • I create a blog, Twitter account, or Facebook page and now everyone in the world will know.
    • FALSE!
  • Misconception #5:
    • Social Media costs too much money. FALSE!
      • Blogs – FREE!
      • Twitter – FREE!
      • Facebook – FREE!
      • Wiki pages – FREE!
  • What is a Blog?
    • A Blog is an online journal or log.
    • The most successful Blogs are the ones that keep people interested.
    • Blogs welcome open communication.
  • What is Twitter?
    • If you Tweet , they will come.
  • What is a Wiki page?
    • A "Wiki" is a piece of web software that allows a group of users to add, edit and reorganize web content.
  • What is Facebook?
  • What is Facebook?
    • Free to join!
    • Not just for teenagers.
      • 18-24 year olds is 40.8%, which is down from 53.8% six – last year.
      • The 55 and over demographic is up with a 194.3% growth rate.
  • Get Started NOW!
    • Everyone here is now a part of a social network. Blog away!
  • What did you think?
    • Questions/Comments?
  • Contact me any time!
    • Richard Frieman
    • Centers for Medicare &
    • Medicaid Services (CMS)
    • Creative Services Group (CSG)
    • Office of External Affairs (OEA)
    • Phone: 410.786.2308
    • Email:Richard.Frieman@cms.hhs.gov