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9 Key Takeaways for Brands from WOMMA Summit 2012
 

9 Key Takeaways for Brands from WOMMA Summit 2012

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WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the ...

WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the Summit www.womma.org

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    9 Key Takeaways for Brands from WOMMA Summit 2012 9 Key Takeaways for Brands from WOMMA Summit 2012 Presentation Transcript

    • WOMMA Summit 2012November 30, 2012Gemma CravenSocial@Ogilvy
    • Key takeawaysFor brands from WOMMA
    • Trend #1Focus using Facebook to launch new productsBrandson your 1%
    • Trend #2Highlight the “why” for your brand 5
    • Trend #3Content quality counts in a busy space
    • Celebrating theFamebook fanTrend #4 #3Demonstrate ROI in socialCelebrate the rise of the Famebook fan
    • Putting fans in controlTrend #5 #4C Suite is still to control real world social & digitalAllowing fans uncomfortable with activations 8
    • Trend #6Demonstrate the benefits of social media internally
    • #6Trend #7Instagram reaches young, visually-based audiencesAll roads lead to social business
    • Trend #7 #8Pinterest is a good the worldTake advantage of traffic driver but not for all brands
    • Trend #9Crisis is a fact of life in social media
    • Thank youGemma CravenEVP, NY Group Head | Social@OgilvyEmail: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecravenSocial for Brands site:Social.ogilvy.com 14