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9 Key Takeaways for Brands from WOMMA Summit 2012
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9 Key Takeaways for Brands from WOMMA Summit 2012

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WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the …

WOMMA Summit takes place every year and is an important time for brands and word of mouth marketers to share best practices, trends and ideas. This presentation captures 9 important takeaways from the Summit www.womma.org

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  • 1. WOMMA Summit 2012November 30, 2012Gemma CravenSocial@Ogilvy
  • 2. Key takeawaysFor brands from WOMMA
  • 3. Trend #1Focus using Facebook to launch new productsBrandson your 1%
  • 4. Trend #2Highlight the “why” for your brand 5
  • 5. Trend #3Content quality counts in a busy space
  • 6. Celebrating theFamebook fanTrend #4 #3Demonstrate ROI in socialCelebrate the rise of the Famebook fan
  • 7. Putting fans in controlTrend #5 #4C Suite is still to control real world social & digitalAllowing fans uncomfortable with activations 8
  • 8. Trend #6Demonstrate the benefits of social media internally
  • 9. #6Trend #7Instagram reaches young, visually-based audiencesAll roads lead to social business
  • 10. Trend #7 #8Pinterest is a good the worldTake advantage of traffic driver but not for all brands
  • 11. Trend #9Crisis is a fact of life in social media
  • 12. Thank youGemma CravenEVP, NY Group Head | Social@OgilvyEmail: gemma.craven@ogilvy.comTwitter: @gemsieLinkedin: linkedin.com/gemsiecravenSocial for Brands site:Social.ogilvy.com 14