Direct Mode of Address – the artist Puff – this short snippet of text fromJessie J has eye contact with the an interview inside the magazine givescamera. In addition to this the other the reader a taste of what‟s inside andartists featured in smaller images on it attracts them to buy the magazine.the cover such as: Harry Styles, Little On this cover multiple snippets areMix and The Wanted all have direct used.eye contact with the camera, whichmakes the reader feel as if they arebeing spoken to directly.Masthead – this is in a boldfont, so it stands out against therest of the text on the cover. It isclear to the reader that themagazine is about pop music andthe title of the magazine sticks inthe audiences mind, due to the Tag Line – the tag line is similarlarge eye-catching font. In to the „Puff‟ and the „Splash‟. Itaddition to this the font is written tells us a particularly phrase isin sans serif, this makes the text significant and memorable; it iseasy and clear to read. used to draw the reader in. „We Heart Pop‟ is trying to sell the magazine by using Jessie J on the front cover and hasSell Line – many sell lines are accompanied her by a tag linepresented on the front cover of that says „The tears, the bullies &this magazine, one example is the voice‟. Short and simple, but„Harry on Caroline – “I wouldn‟t to the point. This draws thedate someone older than my reader in and makes them wantmum”. They are very effective as to read the full story inside.they catch the reader‟s eye anddraw them in to read the Banner – these multiple images at the bottom ofmagazine the page give the reader a sneak preview of what‟s going to be inside the magazine
House Style – the familiar Imagery – the use of a small typography, imagery and red heart instead of writing the colours from the front cover word „heart‟ or „love‟ tells us show continuity. Therefore the that the magazine is fairly house style is carried on informal, conveying it‟s fun throughout the magazine. side.Font – all of the typography onthis contents page uses sans Direct Mode of Address – theserif font. This is more effective images of Olly murs, Harrythan serif font as it‟s easier to Styles and Jessie J represent theread. Moreover sans serif is less artists as approachable andformal, so it portrays the friendly. This makes themagazine as being modern. audience feel as if they are included and being directly looked at due to the direct eye contact the artists have with the camera. These are positive artists to include within the magazine as they are seen as role models by young girls.Layout – there are severalsections on this contents page,which include different factorsthe magazine holds. Thesections make the contentsappear more organized andoverall it makes it easy for theaudience to read.
Typography – all of the text is Imagery – the large image of Harry Styles onwritten in sans serif font, this I the right hand side of the double page spreadsuccessful for this double page is appealing to teenage girls, as he is a well-spread as it‟s easier to read than liked artist by girls at this period in time. Hisserif font and is more informal. eye contact and smile makes him seemMaking this interview seem relaxed approachable and friendly. This continues theand relatable for readers. positivity of the magazine. Colour Scheme – „We Heart Pop‟ has stuck to three colours for it‟s colour scheme, which is common. The black, white and pink all complimentHighlight – each other andsome of Harry‟s are easy tointerview is read againsthighlighted in one another.hot pink to The pink givesillustrate certain the article athings the target Layout – the interview is presented in girly touch toaudience may columns, this is easy for the audience satisfy thefind particularly to read and follow. target audience.interesting.
Conventions• Overall I think „We Heart Pop‟ fits the conventions of a typical pop music magazine. It‟s fun, light-hearted and would appeal to it‟s target audience, which would be teenage girls.• The majority of pop magazines are social and positive, that don‟t include reference to drugs, sex, violence, politics and they don‟t use offensive language. „Top of the Pops‟ sticks to these conventions and doesn‟t feature any of these characteristics.• Primary bright colours are used consistently in this magazine to represent the house style. The colours are mostly girly colours, pink is consistently used throughout the magazine, which is stereotyped to representing females.• The artists featured in the magazine are smiling and are seen as a role models for young girls. This is expected to be found in a pop magazine due the the audience that would read it, the artists need to be setting a good example. The smiling pop stars reflect that the magazine is positive.• This specific issue and previous issues of „We Heart Pop‟ are very glamorous and appealing to the eye, which is conventional.• It is clear the magazine is designed to entertain its target audience, however pop magazines are made to make money not portray a particular message.