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AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
AdOcean_ad_server_presentation_gemiusWorkShop_March_2011
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AdOcean_ad_server_presentation_gemiusWorkShop_March_2011

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The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia. The Workshop was dedicates to the ad serving technology and targeting opportunities, as well as the measurement of the …

The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia. The Workshop was dedicates to the ad serving technology and targeting opportunities, as well as the measurement of the effectiveness of online advertising campaigns.

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Transcript

  • 1. Follow us on Twitter and LiveStream
    1
    / 9
  • 2. CEE, CIS and MENA regions
    Latvia since 2006
    HQ in Warsaw, >300 employees
    2
    / 9
  • 3. Latvija2009
    3
    / 9
  • 4. Benefits
    Efficientand effective management of advertising space
    Providehigh-quality services
    Increase ROI through effective use of online advertising
    4
    / 9
  • 5. System functionality
    • Collision interface
    • 6. Campaign priorities and weights
    • 7. Time limits
    • 8. Modern templates
    • 9. Live preview
    • 10. Exclusions
    • 11. Prediction module
    • 12. Statistics and reports
    • 13. Impression modes – asap, overemit
    • 14. Loading sequence / automatic reload
    5
    / 9
  • 15. Limits
    • Impressions, reach, clicks, successful clicks, post-click/post-view actions etc.
    • 16. BestPerforming optimization
    • 17. eCPM optimization
    6
    / 9
  • 18. Capping
    7
    / 9
  • 26. Targeting
    8
    / 9
  • 34. Upcoming developments
    • Reservation module
    • 35. Video player and statistics
    • 36. Cluster targeting
    • 37. Behavioral targeting
    9
    / 9
  • 38. Thank you!
    sierpień 2006
    Toms Panders
    Gemius Latvia
    toms.panders@gemius.com
  • 39. Retargeting
  • 40. 1. Activate / Deactivate cookies
    Questionaire
    Advertiser’s website
    2. Target display advertisement to them
    Standard placements
    Exclusive rich media
  • 41. Possibilities
    Allows to interact with users
    Communicate with loyal users only
    Offer supplementary products
    Keep bringing users back to your website
  • 42. Thank you!
    sierpień 2006
    Toms Panders
    Gemius Latvia
    toms.panders@gemius.com

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