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gemiusStream_Product presentation_April 2011
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gemiusStream_Product presentation_April 2011

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Transcript

  • 1. gemiusStream - Introduction gemiusStream is a tool that measures online multimedia content: Audio • Video • GamesInternet Websites Multimedia content gemiusStream users
  • 2. gemiusStream - FeaturesInterface: • Complex list of metrics (Visitors [cookies] , Sessions, Views, Streams, Completion rate, Time, Engagement rate, Geography) • Top-lists • Advanced filter for detailed statistics • Custom reports for all time periodsGuaranteed: • Immediate quasi real-time statistics after quick implementation • All players and browsers are supported • 24h monitoring to ensure quick response in case of server problems Most advanced video measurement in Europe!
  • 3. gemiusStream - Benefits  Increase the advertising potential of multimedia players placed on the website  Provide advertisers with hard data about the performance of in-stream video ads  Identify preferences of the internet users visiting the website and thereby optimise presented multimedia contents  Adjust the broadcast and video materials to the interests of the internet users based on the insight into their preferences  Study the influence of changes in localisation of particular multimedia files on the level of users’ interest  Access information about demographic profile of the users.
  • 4. gemiusStream - InterfaceInterface: http://stream.gemius.comFor access contact: stream@gemius.com
  • 5. gemiusStream - Data route// With open source playersInternet user Main script, Widgets, Tagged players Top-lists Participating website Measuring Custom reports 4 functions 4 API Tagged player HITS - cookie data - session data - events data RAW STATISTICS DATA Data collection Data processing gemiusStream module module interface
  • 6. gemiusStream - Data route II.// With closed source players Internet user Main script, Widgets, Players Top-lists Participating website Custom reports 4 4 event data API Closed player Client’s server HITS LOGS - cookie data - session data RAW STATISTICS DATA Data collection Data processing gemiusStream module module interface
  • 7. Your Gemius contact: Aleksander Szafaryn Brand Manager aleksander.szafaryn@gemius.com +48.662.274.317 Technical Support (International) stream@gemius.com Gemius SA www.gemius.com