01   gemiusAdMonitor                                                                                // 01101011010 1 010 0...
02   gemiusAdMonitor                                                                          gemiusAdMonitor             ...
03   gemiusAdMonitor                                                                                //                    ...
04   gemiusAdMonitor                                                                          gemiusAdMonitor             ...
05   gemiusAdMonitor                                                                          gemiusAdMonitor             ...
06   gemiusAdMonitor                                                                          gemiusAdMonitor             ...
07   gemiusAdMonitor                                                                          gemiusAdMonitor             ...
08   gemiusAdMonitor                                                                          gemiusAdMonitor             ...
09   gemiusAdMonitor                                                                            gemiusAdMonitor           ...
010   gemiusAdMonitor                                                                                //                   ...
011   gemiusAdMonitor                                                                          gemiusAdMonitor            ...
012   gemiusAdMonitor                                                                                      gemiusAdMonitor...
013   gemiusAdMonitor                                                                                 gemiusAdMonitor     ...
014   gemiusAdMonitor                                                                              gemiusAdMonitor        ...
015   gemiusAdMonitor                                                                              gemiusAdMonitor        ...
016   gemiusAdMonitor                                                                              gemiusAdMonitor        ...
017   gemiusAdMonitor                                                                              gemiusAdMonitor        ...
018   gemiusAdMonitor                                                                          gemiusAdMonitor            ...
019   gemiusAdMonitor                                                                          gemiusAdMonitor            ...
020   gemiusAdMonitor                                                                             gemiusAdMonitor         ...
021   gemiusAdMonitor                                                                             gemiusAdMonitor         ...
022   gemiusAdMonitor                                                                             gemiusAdMonitor         ...
023   gemiusAdMonitor                                                                                //                   ...
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Transcript of "gemiusAdMonitor_RO_4Q2010"

  1. 1. 01 gemiusAdMonitor // 01101011010 1 010 0010 1 0 0 0 1 0 1 0 1 111 001 001 110101 Online display advertising in Romania 0 0 10 1 011 0 1 0 1 0 0 1 0 110 1 0 01 001001 0 1 0 1 0 0 1 gemiusAdMonitor0 1 10 1 0 0 1 0 1 01 00110 1 0 1 0100 0101 0001011 0 1 01 0 010 0 1 0 1 0 01 1 01 Most popular and effective display ads 001010101 in 4th quarter of 2010 0101 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1010101 0100 0001011 01 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Warsaw, May 2011
  2. 2. 02 gemiusAdMonitor gemiusAdMonitor // About the report • gemiusAdMonitor is a periodic report made by Gemius. The source of the data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. gemiusAdMonitor presents the ranking of most popular online ad formats and a wide range of indicators for display campaigns. Moreover, the report describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other. • Information in the report: o Most often used ad formats o Average number of impressions per creative for given ad formats o Average number of clicks per creative for given ad formats o Average CTR for most often used ad formats o Share of campaigns using specific ad formats01101 o Share of campaigns by sectors010 00101 110101 o Share of ad impressions by sectors 0101 001001 o Share of ad clicks by sectors 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 o Average CTR for specific sectors010101 0100 0001011 0101 001010101 01 o Average number of ad impressions per campaign by specific sectors 010 10101 Average number of ad clicks per campaign by specific sectors 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 0101 o0101 001001 o Most often used ad formats by sectors
  3. 3. 03 gemiusAdMonitor // Most popular advertising forms 01101011010 1 010 001 1101010 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 0 1 0 1 0 0 1 011 0 110 1 0 01 001001 0 1 0 1 0 0 1 0101 0 1 01 0 010 0 1 0 1 0 01 10 1 10 1 0 0 1 0 1 01 00110 1 0 1 0100 0001011 01 0101 001010101 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1010101 0100 0001011 01 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  4. 4. 04 gemiusAdMonitor gemiusAdMonitor // Key findings • 728 x 90, 300 x 250, and 160 x 600 were the most popular ad formats present on the Romanian market in the 4th quarter of 2010. They were not only used more frequently than other formats but also the majority of the campaigns applied them. Among these formats 300 x 250 and 728 x 90 turned out to be the leading formats and were each used by 67% and 63% of campaigns respectively. • The interesting thing is that the popularity of given formats does not highly correspond with their effectiveness. The three most popular formats [728 x 90, 300 x 250, and 160 x 600] did not reach the highest CTR (Click-Through Ratio) values and amounted to 0,35%, 0,34%, and 0,31% respectively. • The most effective format in terms of gaining clicks turned out to be the one that was the most intrusive. The highest result was gained by 500x600, where the average CTR was equal to 2,59%.01101 • Creative sizes with the highest average number of impressions per creative appeared010 00101 110101 to be 620 x 200 (with 1,44 mil impressions on average), 120 x 600 (with 0,73 mil 0101 001001 impressions on average), and 980 x 100 (with 0,65 mil impressions on average). 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  5. 5. 05 gemiusAdMonitor gemiusAdMonitor // Most often used ad formats 728x90 41,4% 300x250 40,9% 160x600 12,8% 728x400 1,0% 728x300 0,5% 950x50 0,1% 500x600 0,1% 300x600 0,1% 620x200 0,1% 633x200 0,1% 120x600 0,1% 1000x120 0,1%01101 468x60 0,0%010 00101 110101 200x200 0,0% 0101 001001 980x100 0,0% 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  6. 6. 06 gemiusAdMonitor gemiusAdMonitor // 15 most popular formats - Average number of impressions per creative for given ad formats 620x200 1,44 120x600 0,73 980x100 0,65 200x200 0,45 468x60 0,41 950x50 0,20 1000x120 0,15 633x200 0,10 300x600 0,05 300x250 0,04 160x600 0,03 728x90 0,0301101 500x600 0,02010 00101 110101 728x300 0,01 0101 001001 728x400 0,00 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0,0 0,2 0,4 0,6 0,8 1,0 1,2 1,4 1,6010101 0100 0001011 01 0101 001010101 Millions 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  7. 7. 07 gemiusAdMonitor gemiusAdMonitor // 15 most popular formats - Average number of clicks per creative for given ad formats 950x50 3,22 620x200 1,34 980x100 0,78 468x60 0,58 120x600 0,56 1000x120 0,29 500x600 0,19 200x200 0,13 300x600 0,13 728x90 0,06 728x400 0,06 633x200 0,0501101 300x250 0,05010 00101 110101 728x300 0,04 0101 001001 160x600 0,04 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5010101 0100 0001011 01 0101 001010101 Thousands 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  8. 8. 08 gemiusAdMonitor gemiusAdMonitor // 15 most popular formats - Average CTR (click through ratio) 500x600 2,59% 200x200 1,87% 950x50 1,57% 728x400 0,97% 728x300 0,75% 980x100 0,43% 300x600 0,38% 728x90 0,35% 300x250 0,34% 160x600 0,31% 468x60 0,30% 1000x120 0,21%01101 620x200 0,20%010 00101 110101 120x600 0,15% 0101 001001 633x200 0,06% 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  9. 9. 09 gemiusAdMonitor gemiusAdMonitor // 15 most popular formats - Share of campaigns using specific formats * 300x250 66,5% 728x90 63,1% 160x600 28,8% 728x400 1,1% 468x60 1,0% 300x600 0,9% 120x600 0,9% 728x300 0,8% 1000x120 0,8% 980x100 0,7% 620x200 0,6% 950x50 0,5%01101 500x600 0,5%010 00101 110101 633x200 0,4% 0101 001001 200x200 0,4% 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0% 10% 20% 30% 40% 50% 60% 70%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 * The numbers do not sum up to 100% as a campaign can source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania use more than one form.
  10. 10. 010 gemiusAdMonitor // Chosen market sectors 01101011010 1 010 001 1101010 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 0 1 0 1 0 0 1 011 0 110 1 0 01 001001 0 1 0 1 0 0 1 0101 0 1 01 0 010 0 1 0 1 0 01 10 1 10 1 0 0 1 0 1 01 00110 1 0 1 0100 0001011 01 0101 001010101 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1010101 0100 0001011 01 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  11. 11. 011 gemiusAdMonitor gemiusAdMonitor // Key findings • As far as market sectors are concerned Trade and Finance, Insurance, Brokerage are the ones with the greatest share of campaigns (15,6% and 14,2% respectively). Campaigns concerning Media, Books, CD & DVD and Telecommunications have taken the next places with 11,1% and 11,0%. • Taking impressions into consideration the relation for the top 3 remains the same, except that Finance, Insurance, Brokerage moved on a first position, with share of impressions of 24,9%. The impressions per campaign indicator with almost 4 mil. is the highest in Leisure Time sector, leaving Household, Equipment, Furniture and Decorations behind with 3,25 mil. Out of the remaining sectors, there are 6 with over 1 mil. impressions per campaign and the differences between them in these terms are not large. • Except for Clothing & Accessories sector (for which the CTR percentage value amounts to 2,72%), the average CTR does not differ much among other branches, with the average result oscillating around 0,36%. The lowest result is obtained by the Beverages and Alcohol sector (amounting to 0,16%).01101 • 728 x 90 format is observed as the most popular ad format in all of the analyzed010 00101 110101 sectors. It is present in the top 3 most popular ad formats of each analyzed sector. 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  12. 12. 012 gemiusAdMonitor gemiusAdMonitor // Share of campaigns by sectors Trade Finance, Insurance, Brokerage Media, Books, CD & DVD 0,7% 14,2% 15,6% 0,9% Telecommunications Automotive 1,0% 1,1% Leisure Time 1,5% 1,7% Food 3,0% 14,2% Travel and Tourism 3,9% Computers and Audio Video Household Equipment, Furniture And Decorations 4,4% Personal Care and Hygiene 5,2% 11,1% Beverages and Alcohol01101 Pharmaceuticals010 00101 110101 10,3% 11,0% Real Estate 0101 001001 Clothing & Accessories 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 Other010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  13. 13. 013 gemiusAdMonitor gemiusAdMonitor // Share of impressions by sectors Finance, Insurance, Brokerage 0,5% Trade 1,0% Media, Books, CD & DVD 11,4% 0,1% Leisure Time 1,1% 24,9% 1,3% Automotive 1,9% Telecommunications 2,2% 2,7% Household Equipment, Furniture And Decorations 3,3% Food Personal Care and Hygiene 3,4% Travel and Tourism 3,9% Clothing & Accessories 16,3% Computers and Audio Video01101 12,4% Pharmaceuticals010 00101 110101 13,5% Beverages and Alcohol 0101 001001 Real Estate 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 Other010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  14. 14. 014 gemiusAdMonitor gemiusAdMonitor // Share of clicks by sectors Leisure Time Finance, Insurance, Brokerage Media, Books, CD & DVD 17,0% 15,6% Trade Telecommunications 1,0% Automotive 1,0% 0,2% 1,1% 0,2% Food 1,5% 0,8% 2,3% 15,5% Clothing & Accessories Personal Care and Hygiene 4,8% Travel and Tourism 5,0% Pharmaceuticals Household Equipment, Furniture And Decorations01101 12,9% 9,2% Computers and Audio Video010 00101 110101 11,7% Real Estate 0101 001001 Beverages and Alcohol 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 Other010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  15. 15. 015 gemiusAdMonitor gemiusAdMonitor // Average number of ad impressions per campaign by sectors Leisure Time 3,96 Household Equipment, Furniture And Decorations 3,25 Clothing & Accessories 3,16 Finance, Insurance, Brokerage 2,93 Personal Care and Hygiene 2,46 Media, Books, CD & DVD 2,03 Trade 1,74 Pharmaceuticals 1,64 Food 1,03 Travel and Tourism 0,83 Beverages and Alcohol 0,75 Computers and Audio Video 0,6401101 Automotive 0,63010 00101 110101 Telecommunications 0,52 0101 001001 Real Estate 0,24 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0 1 2 3 4 5010101 0100 0001011 01 0101 001010101 Millions 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  16. 16. 016 gemiusAdMonitor gemiusAdMonitor // Average number of ad clicks per campaign by sectors Clothing & Accessories 9,10 Leisure Time 8,37 Media, Books, CD & DVD 3,28 Food 3,10 Finance, Insurance, Brokerage 3,07 Personal Care and Hygiene 2,89 Pharmaceuticals 2,85 Telecommunications 2,34 Trade 2,11 Household Equipment, Furniture And Decorations 1,68 Automotive 1,36 Computers and Audio Video 0,7801101 Travel and Tourism 0,78010 00101 110101 Real Estate 0,74 0101 001001 Beverages and Alcohol 0,47 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0 2 4 6 8 10010101 0100 0001011 01 0101 001010101 Thousands 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  17. 17. 017 gemiusAdMonitor gemiusAdMonitor // Average CTR (click through ratio) by sectors Clothing & Accessories 2,72% Automotive 0,63% Real Estate 0,51% Household Equipment, Furniture And Decorations 0,44% Telecommunications 0,43% Pharmaceuticals 0,39% Food 0,39% Finance, Insurance, Brokerage 0,37% Leisure Time 0,37% Personal Care and Hygiene 0,34% Media, Books, CD & DVD 0,32% Trade 0,31%01101 Computers and Audio Video 0,26%010 00101 110101 Travel and Tourism 0,23% 0101 001001 Beverages and Alcohol 0,16% 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  18. 18. 018 gemiusAdMonitor gemiusAdMonitor // Most often used ad formats by sectors (1/2) Automotive 2301 Beverages and Alcohol 137 728x90 49% 1138 300x250 55% 7600% 300x250 32% 732 160x600 19% 2600% 728x300 4% 99 728x90 18% 2400% Other 14% 33200% Other 8% 1100% Clothing & Accessories 157 Computers and Audio Video 841 728x90 38% 59 300x250 44% 372 620x200 21% 33 728x90 40% 340 655x100 19% 30 160x600 12% 98 Other 22% 3500% Other 4% 3100% Finance, Insurance, Brokerage 5507 Food 1555 728x90 46% 2547 300x250 38% 585 300x250 38% 2086 728x90 36% 556 160x600 7% 371 160x600 20% 305 Other 9% 50300% Other 7% 10900%01101 Household Equipment, Furniture And Decorations 326 Leisure Time 1913 300x250 42% 136 160x600 34% 658010 00101 110101 728x90 38% 124 300x250 29% 548 0101 001001 300x500 10% 33 728x90 28% 537 0 1 0 1 0 0 1 Other 10% 3300% Other 9% 17000%011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  19. 19. 019 gemiusAdMonitor gemiusAdMonitor // Most often used ad formats by sectors (2/2) Media, Books, CD & DVD 7158 Personal Care and Hygiene 599 728x90 43% 3105 300x250 35% 211 300x250 42% 3007 728x90 30% 177 160x600 11% 792 728x650 14% 83 Other 4% 25400% Other 21% 12800% Pharmaceuticals 728 Real Estate 271 300x250 36% 259 728x90 77% 209 728x90 26% 188 728x300 19% 51 160x600 17% 127 300x250 4% 11 Other 21% 15400% Other 0% 0% Telecommunications 3567 Trade 19082 300x250 51% 1811 728x90 49% 9320 728x90 30% 1054 300x250 46% 8772 160x600 17% 593 160x600 5% 949 Other 3% 10900% Other 0% 4100%01101 Travel and Tourism 817 300x250 60% 491010 00101 110101 728x90 23% 191 0101 001001 160x600 12% 102011 0101 0 1 0 1 0 0 1 Other 4% 3300%0 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 source: gemiusDirectEffect, AdOcean, 4th quarter of 2010, Romania
  20. 20. 020 gemiusAdMonitor gemiusAdMonitor // Methodological note • The source of the data is the gemiusDirectEffect research, which is one of the most often used advertisement monitoring systems in the CEE region. • Formats typical for online messengers and mailing were excluded from the research – the scope of analysis are the display advertisements on websites. • Every campaign having place in the scrutinised quarter was included in the research, except the ones that had less than 1000 impressions in the analysed period. • The presented data on ad impressions concerns cookie impressions. • Average CTR (click through ratio) - an average of quotients (cookie clicks/cookie01101 impressions) for each creative of a given ad format/sector.010 00101 110101 0101 001001 • 17 market sectors were distinguished for the research. 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 • 0101 001010101010101 0100 0001011 0101 001010101 01 For the most popular sectors the „others” category gathers all branches, for which 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 frequency of occurrence was smaller than 5. 01000101 01010101 001001
  21. 21. 021 gemiusAdMonitor gemiusAdMonitor // Definitions (1/2) • Creative – a graphic static or dynamic advertisement placed on websites • Creative form – a sort of creation, which name is dependant of the size and the way of displaying (e.g. Scroll, Expand, toplayer). • Ad format – the size of a creative showed in pixels (e.g. 300x300). • Ad impression – a single display of a creative. • Campaign – marketing campaign, within which specific creatives were displayed. • Most often used ad formats – The relation between the number of each of creatives being one of 15 most popular forms of creative to the overall number of creatives.01101 • Average number of impressions per creative for given ad formats – average number of cookie impressions per creative in a given creative form.010 00101 110101 0101 001001 • Average number of clicks per creative for given ad formats – average number of cookie clicks per creative in a given creative form. 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 • 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Average CTR (click through ratio) – average of quotients (cookie clicks/cookie 01000101 01010101 001001 impressions) for each creative of a given ad format.
  22. 22. 022 gemiusAdMonitor gemiusAdMonitor // Definitions (2/2) • Share of campaigns using specific ad formats – the percentage of campaigns that use a given creative format in the total number of campaigns. • Share of campaigns by sectors - the percentage of campaigns in a given sector in the total number of campaigns. • Share of ad impressions by sectors – the percentage of cookie impressions for a given sector in the total number of impressions. • Share of ad clicks by sectors – the percentage of cookie clicks for a given sector in the total number of clicks. • Share of ad clicks by sectors – the percentage of cookie clicks for a given sector in the total number of clicks.01101010 00101 110101 • Average number of ad impressions per campaign by sectors – the number of cookie 0101 001001 impressions for a given sector by the number of campaigns in these sectors. 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 • Average CTR (click through ratio) by sectors – average of quotients (cookie010101 0100 0001011 0101 001010101 01 clicks/cookie impressions) for each creative of a given sector. 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 • Most often used ad formats by sectors – top three most often used ad formats in particular sectors.
  23. 23. 023 gemiusAdMonitor // Contact with sales department: contact@gemius.com Phone: +4822 390 90 90 01101 Fax: +4822 874 41 01011010 1 010 001 1101010 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 0 1 0 1 0 0 1 011 0 110 1 0 1 0 1 0 0 1 0 01 001001 0101 0 1 01 0 010 0 1 0 1 01 Gemius SA 0 10 1 10 1 0 0 1 0 1 01 00110 1 0 1 0100 0001011 0101 001010101 01 Wołoska 7 Street 0101 001010101 010 10101010101 0100 0 1 0 1 0 0 1 0 1 0 1 0 1 0001011 01 02-675 Warsaw, PL 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 www.gemius.com 01000101 01010101 001001
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