gemiusAdMonitor_case_study_Q4 _2010

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gemiusAdMonitor is a source of information on the most frequently used ad formats and share of the online advertising campaigns in various industry sectors of the CEE region. …

gemiusAdMonitor is a source of information on the most frequently used ad formats and share of the online advertising campaigns in various industry sectors of the CEE region.

It is a periodic report prepared by Gemius, basing on the results of gemiusDirectEffect (ad server for agencies and advertisers) and AdOcean (ad server for publishers) research. The AdMonitor project presents the ranking of most popular online ad formats and a wide range of indicators for internet campaigns. Moreover, the report describes the advertising activity within chosen sectors of online market such as: Finance, Telecommunications, Trade, etc. Information which may be found in the report includes average CTR for most frequently used ad formats, share of campaigns using specific ad formats, share of campaigns by sectors or most often used ad formats by sectors.

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  • 1. 01101010 00101 110101 gemiusAdMonitor 0101 001001 Czech Republic, Hungary, Poland, Slovakia, Romania 0101 001011 01010101 001 0101 001010101 Most popular and effective display ads010101 0100 0001011 01 0101 001010101 010 10101 0101 001010101 01000101 01010101 001001 Q4 2010
  • 2. / gemiusAdMonitor // About the research• gemiusAdMonitor is a periodic report made by Gemius. The data originates from the gemiusDirectEffect research service, which is the leading online advertisement monitoring system in the CEE region*. gemiusAdMonitor delivers rankings of the most popular online ad formats and a wide range of indicators concerning display campaigns. Moreover, the report describes the advertising activity in such sectors of online market as: finance, telecommunications, and many more.• Full report covers: – Most frequently used ad formats – Average number of impressions per creative for given ad formats – Average number of clicks per creative for given ad formats – Average CTR for most often used ad formats – Share of campaigns using specific ad formats – Share of campaigns by sectors – Share of ad impressions by sectors – Share of clicks by sectors – Average CTR for specific sectors – Average number of ad impressions per campaign by specific sectors – Average number of clicks per campaign by specific sectors – Most often used ad formats by sectors *In Romania the reports are based on AdOcean adserver data
  • 3. / gemiusAdMonitor // Share of campaigns using specific ad formats – Hungary, Slovakia and Czech Republic Rectangle (300x300) 50,2%Republic Czech Rectangle (480x300) 36,7% Rectangle (300x250) 33,1% Slovakia Rectangle (300x300) 89,3% Rectangle (200x200) 16,7% Rectangle (250x250) 15,5% Rectangle (250x250) 57,3% Hungary Billboard (728x90) 57,0% Banner (468x120) 43,6% Double Billboard (750x200) 41,6% Poland Rectangle (300x250) 19,6% Preroll 15,8% Romania Rectangle (300x250) 66,5% Billboard (728x90) 63,1% Skyscraper (160x600) 28,8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 4. / gemiusAdMonitor// CTR for 3 most popular ad formats – Romania Average CTR – 0.36% 0,35% Leaderboard (728x90) 0,34% Rectangle (300x250) 0,31% Skyscraper (160x600)0,30% 0,32% 0,34% 0,36% 0,38% 0,40%
  • 5. / gemiusAdMonitor// CTR for 3 most popular ad formats – Czech Republic Average CTR – 0.21% 0,12% Rectangle (300x300) Rectangle (480x300) 0,25% 0,15% Rectangle (300x250) 0,10% 0,12% 0,14% 0,16% 0,18% 0,20% 0,22% 0,24% 0,26%
  • 6. / gemiusAdMonitor// CTR for 3 most popular ad formats – Slovakia Average CTR – 0.29% 0,23% Rectangle (300x300) Rectangle (468x300) 0,55% 0,26% Rectangle (250x250) 0,10% 0,20% 0,30% 0,40% 0,50% 0,60%
  • 7. / gemiusAdMonitor// CTR for 3 most popular ad formats – Hungary Average CTR – 0.26% 0,17% Billboard (728x90) 0,11% Rectangle (250x250) 0,16% Banner (468x120) 0,10% 0,15% 0,20% 0,25% 0,30%
  • 8. / gemiusAdMonitor// CTR for 3 most popular ad formats – Poland Average CTR – 0.38% Double Billboard (750x200) 0.40% Rectangle (300x250) 0.31% Triple Billboard (750x300) 0.30% 0,30% 0,35% 0,40% 0,45% 0,50%
  • 9. / gemiusAdMonitor// Top ad formats by CTR – Romania 2,59% Romania 1,87% 1,57% 0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% Rectangle (500x600) Rectangle (200x200) Bar (950x50)
  • 10. / gemiusAdMonitor// Top ad formats by CTR – Czech Republic
  • 11. / gemiusAdMonitor// Top ad formats by CTR - Slovakia 0,55% Slovakia 0,32% 0,26% 0,00% 0,10% 0,20% 0,30% 0,40% 0,50% 0,60% Rectangle (468x300) Wideboard (960x200) Rectangle (250x250)
  • 12. / gemiusAdMonitor// Top ad formats by CTR - Hungary 2,22% Hungary 0,96% 0,55% 0,00% 0,50% 1,00% 1,50% 2,00% 2,50% Toplayer Rectangle (214x200) Rectangle (330x247)
  • 13. / gemiusAdMonitor// Top ad formats by CTR - Poland 3,65% Poland 3,45% 0,86% 0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% 3,50% 4,00% Preroll Toplayer Screening
  • 14. / gemiusAdMonitor// Share of ad impressions by sector - Czech Republic Finance, Insurance, Brokerage Telecommunications Beverages and Alcohol Automotive 27,0% Travel and Tourism Food Personal Care and Hygiene 4,2% Pharmaceuticals 8,8% Household Products 24,0% Household Equipment, Furniture 11,4% And Decorations Computers and Audio Video Real Estate Other
  • 15. / gemiusAdMonitor// Share of ad impressions by sector - Slovakia Finance, Insurance, Brokerage Leisure Time Computers and Audio Video 35,1% Automotive Food Household Products 4,4% 9,6% 5,7% 7,5% Household Equipment, Furniture And Decorations Other
  • 16. To purchase the report for any of the countries please contact: gemiusDirectEffect Product Manager Tamas Acs tamas.acs@gemius.com Phone: +36-20-543-3628 Gemius SA Wołoska 7 Street 02-675 Warsaw, PL www.gemius.com01101010 00101 110101 Press contact: International Marketing Director 0101 001001 0101 001011 01010101 001 Marta Klepka 0101 001010101010101 0100 0001011 01 marta.klepka@gemius.com 0101 001010101 010 10101 0101 001010101 01000101 0101 marketing@gemius.com0101 001001