VOD market in Russia gemiusAudience data January 2012 - May 2012**The report is based on results of gemiusAudience Fusion studyfor Russia and presents selected websites offering video content,which were included in the study.
Websites included in the monthly results of the study 2
The most popular VOD websites in Russia(Real Users’ number) 350x 100000 300 250 200 January 2012 150 May 2012 100 50 0 Source: Gemius, gemiusAudience, January - May 2012 3
Websites’ audience(by gender, %) In general, websites with video content are more popular among male Russian internet users Source: Gemius, gemiusAudience, May 2012
Time spent on the websites(by gender, reach in % to the website audience) In most cases men spent more time on websites offering video content. However, there are some exceptions, such as 1tv.ru where women make up over ¾th of the website audience. Source: Gemius, gemiusAudience, May 2012
Women dominate also here… Comparison of three selected websites tnt-online.ru Visitors: 1 196 616 of Real Users, viewing 5,64 pages per month Average time spent per visitor: 11m:57sec, Reach: 2,11%. Women make up 55,62% of the website audience and generate 36,4% of total page views per month. Over 40% of women are in 18-24 age group. tvigle.ru Visitors: 2 710 691 of Real Users, viewing 8,79 pages per month Average time spent per visitor: 09m:20sec Reach: 4,78%. Women make up 52,35% of the website audience and generate 73,93% of total page views per month. Over 30% of women are in 25-34 age group. video.yandex.ru Visitors: 14 344 817 of Real Users, viewing 9,9 pages per month Average time spent per visitor: 25m:32sec Reach: 25,30 % Women make up 51,63% of the website audience and generate 53,27% of total page views per month. Over 34% of women are in 18-24 age group. Source: Gemius, gemiusAudience, January - May 2012
Websites’ audience – age of the users(share in % to the whole Runet audience) Source: Gemius, gemiusAudience, May 2012
gemiusAudience conducted by Gemius in 30 countries across Central and Eastern Europe (including Russia, Ukraine and Belarus), in Denmark, Israel and MENA region combination of site-centric and user-centric data - scripts on the participating websites plus an online internet users panel detailed socio-demographic profile of Russian internet users based on 12 indicators referring to their social status, consumer habits, etc. In Russia the data includes all websites visited by internet users, which gives the online audience characteristic of such websites as Google, Youtube, MSN or Facebook total size of the panel study is over 76 000 Russian internet users (June 2012), additionally 8 500 permanent members of the online (software) panel
Gemius Research MethodologyThe methodology of gemiusAudience research in Russia is based on Fusion Technology panel,which means that it combines the following elements: on-site questionnaires – to collect socio-demographic data netPanel software - user-centric platform - installed on users computers - permanent members online panel that monitors the use of the Web and applications gemiusTraffic site-centric platform - collects statistical information about the attendance of the participating websites and confirms the representativeness of behavioural data panel an independent study - necessary to confirm the demographic representativeness of the online sample – provides the total number of internet users.
Gemius as the currency in online measurement JIC Standard: Belarus, Bulgaria, Czech Republic, Denmark, Hungary, Israel, Moldova, Poland, Slovakia, Slovenia, Turkey De facto currency: Bosnia, Croatia, Estonia, Latvia, Lithuania, Serbia, Ukraine Start-up: Russia, MENA (Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Saudi Arabia, United Arab Emirates, Syria, Qatar) 10
THANK YOUJoin us @: Contact:Facebook.com/GemiusGroup Anton MelekhovTwitter.com/Gemius Sales and Development DirectorSlideshare.net/Gemius_com Gemius RUYouTube.com/WwwGemiusCom +7(926)166-7702 firstname.lastname@example.org
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