2012 06_internet_trends_h2_2011_by_Gemius
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2012 06_internet_trends_h2_2011_by_Gemius

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"Trends on the internet market" is a cyclical publication presenting the internet technology trends in the following countries: Belarus, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, ...

"Trends on the internet market" is a cyclical publication presenting the internet technology trends in the following countries: Belarus, Bulgaria, Croatia, the Czech Republic, Denmark, Estonia, Hungary, Latvia, Lithuania, Poland, Russia, Slovenia, Slovakia, Turkey, Ukraine as well as the MENA region. All of them are covered by the web analytics tool of Gemius (gemiusTraffic) and participate in the gemiusRanking project. The newly published report is based on gemiusTraffic data for July 2011-December 2011 and provides an insight into the internet browsers, search engines as well as mobile internet on the above-mentioned markets.

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2012 06_internet_trends_h2_2011_by_Gemius 2012 06_internet_trends_h2_2011_by_Gemius Presentation Transcript

  • H2 2011 trends onthe internet marketMini-report based ongemiusRanking dataMay, 2011
  • Introduction • The source of data used in this report is the Gemius web analytics service: gemiusTraffic. It is the number 1 site- centric research in CEE and Denmark, and a popular tool in the Middle East as well as in Israel. • The data is gathered by scripts embedded in the web sites using gemiusTraffic. Web pages monitored by Gemius act as internet ‘receptors’ collecting data which, after it is aggregated, becomes the basis for gemiusRanking results. • If no specific country is indicated, the results in the report are aggregated for all the markets. To see detailed weekly rankings for any of the countries visit http://rankingcee.com Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • H2 2011 trends –internet market in numbers
  • Internet Explorer has defeated Mozilla Firefox and took the role of the market leader in the ranking of the most Windows – theChrome is on the rise, popular web browsers undisputed leaderbecoming a menace to continues to dominate the market leaders Internet the operating systems market (with almost 95% of page H2 2011 views)Opera maintains smallbut loyal group of users trends Windows 7 steadily gains on its popularity, to the Windows XP Google dominates the ranking disadvantage of the most popular search engines almost in all CEE countries - only Russia and Belarus where Yandex is the market leader constitute an exception to this CEE rule
  • Top 5 browsers in H2 2011The percentage share of page views made with the most popular web browsers groups(all versions) 40% 35% While MSIE and Firefox are loosing on their 30% MSIE popularity… 25% Firefox Chrome keeps 20% Chrome strengthening its market 15% Opera position by gaining 10% almost 10pp share of Safari page views over the 5% course of 2011 0% Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Web browsers - Firefox in H2 2011The percentage share of page views made with the Firefox browser versions 70% 60% Firefox 8.0 While the newest 50% Firefox 7.0 versions of Mozilla browser follow the 40% Firefox 3.6 typical pattern of exchange, the 3.6 30% Firefox 6.0 version still prevails. Firefox 5.0 This may might indicate 20% that Firefox 3.6 had 10% Firefox 4.0 features that are worth keeping. Firefox 3.0 0% Firefox 3.5 Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Web browsers - Chrome in H2 2011The percentage share of page views made with the Chrome browser versions 100% 90% Chrome 15.0 80% Chrome 16.0 70% Chrome 14.2 Quick and fluent 60% switches between Chrome 13.2 50% old and new Chrome 12.2 40% versions is an Chrome 18.0 attribute of a good 30% Chrome 19.0 product 20% Chrome 17.0 10% Chrome 11.2 0% Chrome 10.0 Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Web browsers - MSIE in H2 2011The percentage share of page views made with the IE browser versions 70% 60% 9.0 version struggles 50% to replace the 40% steadfast 8.0 version. MSIE 8.0 This irregularity might 30% MSIE 9.0 be connected with the MSIE 7.0 20% MSIE 6.0 fact that 9.0 is not compatible with older 10% versions of Windows 0% Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Web browsers - Opera in H2 2011The percentage share of page views made with the Opera browser’s versions 90% 80% 70% 60% 50% Opera 11.5 Opera retains its loyal Opera 11.6 40% users but stays way Opera 11.1 Opera 11.0 behind its competitors 30% Opera 9.6 20% Opera 12.0 10% 0% Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Operating systemsThe most popular Windows versions (by page views) 60% 50% While Windows Vista has not exceeded the 40% Windows XP 10% of page views 30% Windows 7 threshold in the Windows Vista second half of 2011, 20% Windows 2003 Windows 7 steadily gains on its 10% Windows 2000 popularity, to the 0% Windows XP disadvantage . -10% Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Search enginesThe most popular search engines (by page views) 90% 80% 70% It comes as no surprise 60% that Google is the Google 50% most popular search Yandex 40% engine in the region Rambler 30% but not in all CEE MSN 20% countries… 10% 0% Source: Gemius, gemiusTraffic, 07.2011-12.2011;all countries of rankingcee.com except Czech Republik and Slovenia
  • Search engines in Russia and BelarusThe most popular search engines (by page views) Other 1,90% In Russia and Belarus the most popular among all search Google engines is a local 35,24% player -Yandex. In these countries, Yandex Google comes second 62,87% with just 35% share in the generated page views. Source: Gemius, gemiusTraffic, 07.2011-12.2011; all countries of rankingcee.com except Czech Republic and Slovenia
  • Mobile internet
  • Apple – the undisputed leader in the ranking of the most popular mobile devices Nokia – the winner of As more advanced 2010 - looses its share smartphones appear on on the market, the market, moreexperiencing a decrease by about 20pp of Mobile market people use regular browsers instead of thegenerated mobile page views within 2011 - H2 2011 mobile ones trends Samsung has successfully Symbian is on its way entered the mobile out: the not-so-long- internet market, with 3 of ago most popular its products in the top 6 operating system for most popular mobile mobile devices is now devices models being replaced by iOS on the market leader position
  • Mobile devices – top 5 manufacturers Nokia Samsung Sony HTC Apple Ericsson 7,5% 7,6% 13.8% 22.8% 40.6% iPad Nokia 5230 GT Galaxy S Wildfire 21.7% 1.5% 2.0% 1.1% iPhone Nokia C3 GT Galaxy SII 17.9% 1.2% 2.0% Percentage share of page views made with the most popular mobile devices (by manufacturers) generated on websites monitored by Gemius; gemiusTraffic, 7-12.2011
  • Operating SystemsChanges in the OS popularity ranking: Symbian, Android and iPhoneOS iOS is the most popular mobile operating system, which is undoubtedly connected with the growing popularity of Apple products Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Top mobile browsers in H2 2011The percentage share of page views made with the most popular mobile browsers 0,7% When it comes to the 0,6% mobile browsers market, the strongest 0,5% market player in CEE in 2011 was WebKit 0,4% WebKit Mobile Mobile, the 0,3% OperaMini aggregate category OperaMobile for all browsers 0,2% available on iOS 0,1% (excluding Opera Mini) and for the 0,0% default Android browser. Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Mobile devices – top 5The percentage share of mobile page views made with the most popular mobile devices(models) 25% Apple iPhone iPad and iPhone are 20% the leaders in the Apple iPad ranking of the top 5 15% mobile devices Samsung GT-S5830 ranking. 3 positions 10% for Samsung devices. Samsung GT-i9000 (Galaxy S) No room for Nokia 5% anymore… Samsung GT-i9100 (Galaxy S II) 0% Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • Mobile devices – iPhone vs. iPadThe percentage share of page views generated with Apples mobile devices (iPhone and iPad) inthe countries included in gemiusRanking25%20% While H1 2011 ended with a slight advantage15% of iPhone over iPad, at the end of 2011 the iPad ‘shoe is on the other10% iPhone foot’ - iPad had over 3pp advantage5% (website-averaged percentage share of0% page views) over iPhone Source: Gemius, gemiusTraffic, 07.2011-12.2011 ( all countries rankingcee.com)
  • About Gemius
  • About us • a global company and the no. 1 choice in EMEA, provides consultancy and expertise on consumer behaviour in the digital world • ‘one stop shop’ for everyone who needs to measure the website, plan and deliver effective online campaigns or use the internet as a communication channel 21
  • Gemius as the currency in online measurement JIC Standard: Poland, Czech Republic, Slovakia, Hungary, Slovenia, Turkey, Israel, Denmark, Ukraine, Belarus, Moldova De facto currency: Lithuania, Latvia, Estonia, Bulgaria, Bosnia, Croatia Start-up: Russia, Serbia, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia) 22
  • THANK YOUJoin us @: Contact: Press contact:Facebook.com/GemiusGroup Marta Klepka press@gemius.comTwitter.com/Gemius Global PR and Communication DirectorSlideshare.net/Gemius_com marta.klepka@gemius.comYouTube.com/WwwGemiusCom