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gemius_admonitor_H1_2011

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gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. …

gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region.
gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.

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  • 1. 01 gemiusAdMonitor / // gemiusAdMonitor Czech Republic, Hungary, Poland, Slovakia 01101011010 1 The most popular and effective display ads 010 001 1101010 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 0 1 0 1 0 0 1 011 0 110 1 0 01 001001 0 1 0 1 0 0 1 0101 0 1 01 0 010 0 1 0 1 0 01 10 1 10 1 0 0 1 0 1 01 00110 1 0 1 0100 0001011 01 0101 001010101 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1010101 0100 0001011 01 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 H1 2011
  • 2. 02 gemiusAdMonitor / gemiusAdMonitor // About the report gemiusAdMonitor is a periodic report prepared by Gemius. The source of data is the gemiusDirectEffect research, which is the leading online advertisement monitoring system in the CEE region. gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other. What can be found in a standard gemiusAdMonitor report? – Most often used ad formats – Average number of impressions per creative for given ad formats – Average number of clicks per creative for given ad formats – Average CTR for most often used ad formats – Share of campaigns using specific ad formats – Share of campaigns by sectors – Share of ad impressions by sectors Share of ad clicks by sectors01101 – – Average CTR for specific sectors010 00101 110101 – Average number of ad impressions per campaign by specific sectors 0101 001001 – Average number of ad clicks per campaign by specific sectors 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 – Most often used ad formats by sectors 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  • 3. 03 gemiusAdMonitor / // Contents Page 04 Most popular ad formats Page 22 Chosen market sectors Page 31 Methodology and Definitions01101010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  • 4. 04 gemiusAdMonitor / // Most popular ad formats 01101011010 1 010 001 110101 0 1 0 1 0 0 10 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 010 00101 110101 0101 001001 0 1 0 1 0 0 1 011 0 110 1 0 01 001001 0 1 0 1 0 0 1 0 1 0 1 0 0 1 0101 0 1 01 0 010 0 1 0 1 01 011 0101 0 10 1 10 1 0 0 1 0 1 01 0011 0010101010 1 0 1 0100 0001011 01 0 1 0 1 0 0 1 0101 001010101 0101 001010101 010101 010 10101 0100 011 01010101 0100 0 1 0 1 0 0 1 0 1 0 1 0 1 0001011 01 010 10101 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 1 0 1 0 0 1 0 1 0 1 0 1 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0101 001001 010101 0101 01000101 01010101 001001 0101 001010101
  • 5. 05 gemiusAdMonitor / H1 2011 // Average CTR by country 0,70% 0,59% 0,60% 0,50% 0,46% 0,40% 0,30% 0,30% 0,25% 0,20% 0,10%01101 0,00%010 00101 110101 Slovakia Poland Czech Rep. Hungary 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners + rich media (Toplayer, Preroll, Expand, etc.) Source: gemiusDirectEffect 2011 H1
  • 6. 06 gemiusAdMonitor / H1 2011 // Top 3 most popular ad formats - Share of campaigns 300x300 81,9% Slovakia 728x90 8,3% 250x250 12,4% 728x90 54,6% Hungary 300x250 51,9% 250x250 55,0% 300x300 49,9% Czech Rep. 480x300 34,9%01101 300x600 27,4%010 00101 110101 0101 001001 750x200 50,1% Poland 0 1 0 1 0 0 10110 1 0 1 0 0 1 0101 300x250 27,8% 0101 001010101010101 0100 0001011 0101 001010101 01 750x300 21,1% 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 7. 07 gemiusAdMonitor / H1 2011 // Average CTR - Top 3 most popular ad formats (Slovakia) Average CTR – 0,28% 0,24% 300x300 0,10% 728x90 0,12% 250x25001101 0,08% 0,12% 0,16% 0,20% 0,24% 0,28% 0,32%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 8. 08 gemiusAdMonitor / H1 2011 // Average CTR - Top 3 most popular ad formats (Hungary) Average CTR – 0,19% 0,17% 728x90 300x250 0,20% 0,13% 250x25001101 0,10% 0,12% 0,14% 0,16% 0,18% 0,20% 0,22%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 9. 09 gemiusAdMonitor / H1 2011 // Average CTR - Top 3 most popular ad formats (Czech Rep.) Average CTR – 0,20% 0,14% 300x300 0,20% 480x300 300x600 0,34%01101 0,12% 0,16% 0,20% 0,24% 0,28% 0,32% 0,36%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 10. 010 gemiusAdMonitor / H1 2011 // Average CTR - Top 3 most popular ad formats (Poland) Average CTR – 0,19% 750x200 0,21% 0,14% 300x250 750x300 0,25%01101 0,12% 0,14% 0,16% 0,18% 0,20% 0,22% 0,24% 0,26%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 11. 011 gemiusAdMonitor / H1 2011 // Top ad formats by average CTR - Slovakia 990x200 0,33% Slovakia 468x300 0,26%01101 300x300 0,24%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 12. 012 gemiusAdMonitor / H1 2011 // Top ad formats by average CTR - Hungary 214x200 0,61% Hungary 750x90 0,47%01101 980x100 0,27%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 010 10101 0101 001010101 0,00% 0,10% 0,20% 0,30% 0,40% 0,50% 0,60% 0,70% 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 13. 013 gemiusAdMonitor / H1 2011 // Top ad formats by average CTR – Czech Rep. 300x600 0,34% Czech Rep. 970x210 0,24%01101 418x120 0,23%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0,35% 0,40% 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 14. 014 gemiusAdMonitor / H1 2011 // Top ad formats by average CTR - Poland 750x300 0,25% Poland 970x300 0,24%01101 950x200 0,24%010 00101 110101 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 010 10101 0101 001010101 0,00% 0,05% 0,10% 0,15% 0,20% 0,25% 0,30% 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 15. 015 gemiusAdMonitor / H1 2011 // Average CTR by ad area (in pixels) - Slovakia 0,35% 0,30% 0,25% 0,20% 0,15% 0,10%01101 0,05%010 00101 110101 0101 001001 0,00% 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Average CTR (by ad area in pixels) Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 16. 016 gemiusAdMonitor / H1 2011 // Average CTR by ad area (in pixels) - Hungary 0,70% 0,60% 0,50% 0,40% 0,30% 0,20% 0,10%01101010 00101 110101 0,00% 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Average CTR (by ad area in pixels) 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 17. 017 gemiusAdMonitor / H1 2011 // Average CTR by ad area (in pixels) – Czech Rep. 0,40% 0,35% 0,30% 0,25% 0,20% 0,15% 0,10%01101 0,05%010 00101 110101 0,00% 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001 Average CTR (by ad area in pixels) Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 18. 018 gemiusAdMonitor / H1 2011 // Average CTR by ad area (in pixels) - Poland 0,30% 0,25% 0,20% 0,15% 0,10% 0,05%01101010 00101 110101 0,00% 0101 001001 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Average CTR (by ad area in pixels) 01000101 01010101 001001 Analysed Ads: Regular banners only Source: gemiusDirectEffect 2011 H1
  • 19. 019 gemiusAdMonitor / // Chosen market sectors 01101011010 1 010 001 110101 0 1 0 1 0 0 10 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 010 00101 110101 0101 001001 0 1 0 1 0 0 1 011 0 110 1 0 01 001001 0 1 0 1 0 0 1 0 1 0 1 0 0 1 0101 0 1 01 0 010 0 1 0 1 01 011 0101 0 10 1 10 1 0 0 1 0 1 01 0011 0010101010 1 0 1 0100 0001011 01 0 1 0 1 0 0 1 0101 001010101 0101 001010101 010101 010 10101 0100 011 01010101 0100 0 1 0 1 0 0 1 0 1 0 1 0 1 0001011 01 010 10101 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 1 0 1 0 0 1 0 1 0 1 0 1 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0101 001001 010101 0101 01000101 01010101 001001 0101 001010101
  • 20. 020 gemiusAdMonitor / H1 2011 // Share of ad impressions by sector - Slovakia 1,3% Finance, Insurance, Brokerage 0,6% 0,4% Telecommunications 0,3% 8,3% Automotive 2,4% Food 2,8% 29,4% Trade 3,6% Beverages and Alcohol 4,9% Personal Care and Hygiene Travel, Tourism, Hotels & Restaurants 7,0% Pharmaceuticals01101 Clothing & Accessories 9,1%010 00101 110101 20,2% Household Equipment, Furniture And Decorations 0101 001001 9,8% Real Estate 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 Computers and Audio Video010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Other 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 21. 021 gemiusAdMonitor / H1 2011 // Average CTR by sector - Slovakia Clothing & Accessories 1,50% Telecommunications 1,11% Personal Care and Hygiene 0,76% Automotive 0,71% Food 0,71% Real Estate 0,53% Household Equipment, Furniture And Decorations 0,53% Trade 0,49% Beverages and Alcohol 0,44%01101 Pharmaceuticals 0,44%010 00101 110101 Finance, Insurance, Brokerage 0,32% 0101 001001 Computers and Audio Video 0,22% 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101 Travel, Tourism, Hotels & Restaurants 0,16%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 0,0% 0,2% 0,4% 0,6% 0,8% 1,0% 1,2% 1,4% 1,6% 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 22. 022 gemiusAdMonitor / H1 2011 // Share of ad impressions by sector - Hungary 1,4% Finance, Insurance, Brokerage 0,4% 0,4% Telecommunications 0,4% 0,3% Automotive 0,3% 6,6% 1,7% Personal Care and Hygiene 1,8% Household Equipment, Furniture And Decorations 2,2% 31,4% Food 3,1% Pharmaceuticals 3,8% Beverages and Alcohol 4,9% Trade Media, Books, CD & DVD 5,1% Computers and Audio Video01101 Real Estate Clothing & Accessories010 00101 110101 13,2% 23,1% Travel, Tourism, Hotels & Restaurants 0101 001001011 0101 0 1 0 1 0 0 1 Household Products0 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 Leisure Time 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Other 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 23. 023 gemiusAdMonitor / H1 2011 // Average CTR by sector - Hungary Media, Books, CD & DVD 0,93% Clothing & Accessories 0,67% Food 0,55% Leisure Time 0,49% Trade 0,33% Automotive 0,32% Personal Care and Hygiene 0,28% Travel, Tourism, Hotels & Restaurants 0,28% Beverages and Alcohol 0,26% Telecommunications 0,20% Pharmaceuticals 0,20%01101 Household Products 0,20% Finance, Insurance, Brokerage 0,20%010 00101 110101 Household Equipment, Furniture And Decorations 0,19% 0101 001001 0 1 0 1 0 0 1 Computers and Audio Video 0,18%011 01010 1 0 1 0 0 1 0101 001010101 Real Estate 0,15%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 0,0% 0,2% 0,4% 0,6% 0,8% 1,0% 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 24. 024 gemiusAdMonitor / H1 2011 // Share of ad impressions by sector – Czech Rep. 1,5% Finance, Insurance, Brokerage 1,4% 1,2% Telecommunications 0,6% 0,1% Automotive 7,3% Clothing & Accessories 1,9% Travel, Tourism, Hotels & Restaurants 2,3% 29,2% Food 3,1% Trade 4,9% Personal Care and Hygiene Household Products 5,4% Pharmaceuticals 5,6% Beverages and Alcohol01101 Household Equipment, Furniture And Decorations010 00101 110101 5,8% 18,8% Computers and Audio Video 0101 001001 10,8%011 0101 0 1 0 1 0 0 1 Real Estate0 1 0 1 0 0 1 001010101010101 0101 Leisure Time 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Other 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 25. 025 gemiusAdMonitor / H1 2011 // Average CTR by sector – Czech Rep. Household Equipment, Furniture And Decorations 0,42% Personal Care and Hygiene 0,41% Real Estate 0,39% Computers and Audio Video 0,39% Beverages and Alcohol 0,38% Food 0,36% Clothing & Accessories 0,36% Finance, Insurance, Brokerage 0,33% Automotive 0,30% Household Products 0,29% Telecommunications 0,26%01101 Travel, Tourism, Hotels & Restaurants 0,18%010 00101 110101 Leisure Time 0,16% 0101 001001 0 1 0 1 0 0 1 Trade 0,16%011 01010 1 0 1 0 0 1 0101 001010101 Pharmaceuticals 0,15%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 0,0% 0,1% 0,2% 0,3% 0,4% 0,5% 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 26. 026 gemiusAdMonitor / H1 2011 // Share of ad impressions by sector - Poland 0,8% Finance, Insurance, Brokerage 0,8% 0,7% Telecommunications 0,5% 0,4% Media, Books, CD & DVD 0,4% 9,1% 17,0% Trade 3,3% Personal Care and Hygiene Automotive 5,0% Food 5,7% Beverages and Alcohol 16,1% Travel, Tourism, Hotels & Restaurants Household Equipment, Furniture And Decorations 8,2% Computers and Audio Video01101 Leisure Time010 00101 110101 12,5% 9,3% Pharmaceuticals 0101 001001 0 1 0 1 0 0 1 10,0% Clothing & Accessories011 01010 1 0 1 0 0 1 001010101010101 0101 Household Products 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 Other 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 27. 027 gemiusAdMonitor / H1 2011 // Average CTR by sector - Poland Food 0,83% Personal Care and Hygiene 0,80% Travel, Tourism, Hotels & Restaurants 0,63% Household Products 0,60% Leisure Time 0,59% Beverages and Alcohol 0,54% Telecommunications 0,49% Automotive 0,45% Clothing & Accessories 0,42% Media, Books, CD & DVD 0,41% Computers and Audio Video 0,41%01101 Trade 0,39%010 00101 110101 Pharmaceuticals 0,27% 0101 001001 0 1 0 1 0 0 1 Household Equipment, Furniture And Decorations 0,25%011 01010 1 0 1 0 0 1 0101 001010101 Finance, Insurance, Brokerage 0,20%010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 0,0% 0,2% 0,4% 0,6% 0,8% 1,0% 01000101 01010101 001001 Source: gemiusDirectEffect 2011 H1
  • 28. 028 gemiusAdMonitor / // Methodology and Definitions 01101011010 1 010 001 110101 0 1 0 1 0 0 10 1 0 0 0 1 0 1 0 1 111 001 001 0 0 10 1 010 00101 110101 0101 001001 0 1 0 1 0 0 1 011 0 110 1 0 01 001001 0 1 0 1 0 0 1 0 1 0 1 0 0 1 0101 0 1 01 0 010 0 1 0 1 01 011 0101 0 10 1 10 1 0 0 1 0 1 01 0011 0010101010 1 0 1 0100 0001011 01 0 1 0 1 0 0 1 0101 001010101 0101 001010101 010101 010 10101 0100 011 01010101 0100 0 1 0 1 0 0 1 0 1 0 1 0 1 0001011 01 010 10101 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 0 1 0 1 0 0 1 0 1 0 1 0 1 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 0101 001001 010101 0101 01000101 01010101 001001 0101 001010101
  • 29. 029 gemiusAdMonitor / gemiusAdMonitor // Methodological note • The source of the data is the gemiusDirectEffect research, which is one of the most frequently used advertisement monitoring systems in the CEE region. • Every campaign having place in the scrutinised quarter was included in the research, except the ones that had less than 1000 impressions in the analysed period. • The presented data on ad impressions concerns cookie impressions. • Average CTR (click through ratio) - an average of quotients (cookie clicks/cookie impressions) for each creative of a given ad format/sector.01101 • 17 market sectors were distinguished for the research.010 00101 110101 0101 001001 • For the most popular sectors the „others” category gathers all branches, for which frequency of occurrence was smaller than 5. 0 1 0 1 0 0 1011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  • 30. 030 gemiusAdMonitor / gemiusAdMonitor // Definitions (1/2) • Creative – a graphic, static or dynamic, advertisement placed on websites • Ad format – the size of a creative expressed in pixels (e.g. 300x300). • Ad impression – a single instance of a creative being displayed. • Campaign – a marketing campaign in which specific creatives are displayed. • Most often used ad formats – the relation between the number of each of creatives being one of 15 most popular forms of creatives to the overall number of creatives. • Average number of impressions per creative for given ad formats – average number of cookie impressions per creative in a given creative form. • Average number of clicks per creative for given ad formats – average number of cookie clicks per01101 creative in a given creative form.010 00101 110101 • Average CTR (click through ratio) – average of quotients (cookie clicks/cookie impressions) for 0101 001001 0 1 0 1 0 0 1 each creative of a given ad format.011 01010 1 0 1 0 0 1 0101 001010101010101 0100 0001011 01 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001
  • 31. 031 gemiusAdMonitor / gemiusAdMonitor // Definitions (2/2) • Share of campaigns using specific ad formats – the percentage of campaigns that use a given creative format in the total number of campaigns. • Share of campaigns by sectors - the percentage of campaigns in a given sector in the total number of campaigns. • Share of ad impressions by sectors – the percentage of cookie impressions for a given sector in the total number of impressions. • Share of ad clicks by sectors – the percentage of cookie clicks for a given sector in the total number of clicks. • Share of ad clicks by sectors – the percentage of cookie clicks for a given sector in the total number of clicks.01101 • Average number of ad impressions per campaign by sectors – the number of cookie impressions for a given sector by the number of campaigns in these sectors.010 00101 110101 • Average CTR (click through ratio) by sectors – average of quotients (cookie clicks/cookie 0101 001001 0 1 0 1 0 0 1 impressions) for each creative of a given sector.011 01010 1 0 1 0 0 1 001010101 • 0101010101 0100 0001011 01 Most often used ad formats by sectors – top three most often used ad formats in particular 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1 sectors. 01000101 01010101 001001
  • 32. 032 gemiusAdMonitor / // To purchase the report for any of the countries please contact: gemiusDirectEffect Product Manager Tamas Acs tamas.acs@gemius.com Gemius SA Wołoska 7 Street 02-675 Warsaw, PL www.gemius.com 01101011010 1 010 001 1101010 1 0 0 0 1 0 1 0 1 111 001 001 Press contact: 0 0 10 1 0 1 0 1 0 0 1 International Marketing Director 011 0 110 1 0 1 0 1 0 0 1 0 01 001001 Marta Klepka 0101 0 1 01 0 010 0 1 0 1 010 1 10 1 0 0 1 0 1 01 00110 1 0 1 0100 0001011 0 1 01 marta.klepka@gemius.com 0101 001010101 0101 001010101 010 10101 0 1 0 1 0 0 1 0 1 0 1 0 1010101 0100 0001011 01 0 1 0 0 1 0 10 1 0 10 1 0 1 0101 0001 01 marketing@gemius.com 0 110 1 1 000 100 1 0 0 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1 01000101 01010101 001001

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