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eCommerce 2009 short version

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  • 1. E-commerce 2009:trendy a názoryV!zkum mezi "esk!mi internetov!mi u#ivateliBezplatná zpráva
  • 2. O v!zkumu!"#$%&()*"%(+&+,#-.+%*/01+234%0#-25+!!"#$%&&"$"! ())*6% 3#+()% 741"% ($*+2+,"% *%8+039% (+-715:+% 0$1+;,$0<% =+>5-0% *+%0$1-():5% 0+% 0$1+;,$0#>5% +",-.&/$,! .!0"-12&! 3%456-78?% !"#$% 0#-25+% .+% 0$-;)0<%*/&3->,9@$% ($.+3#-6% 3#+(9@$% 0+% A;"0#,B%,C3$153%&+>B%0#D+2,B%"%*/:@$2,B%E*($4?%% CíleF1"*,B>% :B1+>% */&3->-% 741$% &.50G#% *&#"@%;+03/:@% 5,#+(,+#$*/:@% -H5*"#+1I% 3%,"3-$*),B%D+0%5,#+(,+#%"%#$@$6%."3%*4-HB*".B% Zem! zahrnuty do studie E-commerce 20095,#+(,+#$*9%$7:@$24%"%5,#+(,+#$*9%"-3:+?%% Zem!, kde byla provedena studie E-commerce 2009 je uvedena v tmav! "edé; zem!, která jeQ% 8+039% (+-715:+% 0+% -03-#+;,514% #D5% zahrnuta v této studii, je vyzna#ena mod$e.0$-*50+.B:B% 0#-25+P% (*,B% 0+% 3$,"1"% *% ($:+%KLLM6%2(-@)%*%($:+%KLLN6%#D+<%*%($:+%KLLO?% Obsah Kompletní studieT()#3)% *+(&+% &()*4% (+&+,#-.+% *47(",9% J1,)%*+(&+%&()*4%$70"@-.+%A2".+6%*/01+234% &"% ($3% KLLO% *% $2$7C% U("VI% "% 0@($>)H2C,9%*%(I&3->+:@%($*+2+,/:@%*%(+&+,#-.+%@1"*,B%&.5W#C,B%*%$50,9%V$(>C?% ($:+%KLLM6%KLLN%"%KLLO6%"%(+&+,#-.+P% • %Q&#"@%3%,"3-$*),B%,"%5,#+(,+#-% • %R(+3*+,:5%,"3-$*),B%,"%5,#+(,+#-% • %S+7DB;+3%;+03/:@%5,#+(,+#$*/:@%$7:@$2I% • %Q&#"@%3%,"3-$*),B%*%5,#+(,+#$*/:@% $7:@$2+:@% • %S+7DB;+3%;+03/:@%5,#+(,+#$*/:@%"-3:B% • %Q&#"@%3%,"3-$*),B%,"%5,#+(,+#$*/:@% "-3:B:@%% Q%DB"2+:@6%324%*/01+234%7414%0($*,"#+1,96% 0#"G0G:39%*/&,">,$0G%.+2,$#15*/:@%($&2B1I% >+&5%($34%KLLM6%KLLN%"%KLLO%7414% &"&,">+,),4?%
  • 3. Vztah k nakupování obecn$ `$ Q)0%7C@+>%,"3-$*),B%&".B>)%,+.*B:+% QB:+% ,+H% $1$*5,"% ;+03/:@% 5,#+(,+#$*/:@% ]3($>C%3"H2$2+,,B@$%,)3--%$#("*5,^a% -H5*"#+1I% >)% ()2"% ,"3-$*),B?% X+U"G*,B% *&#"@% 3% ,"3-$*),B%*4.)2D51"%$-&+%.+2,"%CG,"%&%,5:@?%% U"et$ení pen!z 34% JD5% ,"3-$*),B% 0+% ;+W<% 5,#+(,+#$*B% -H5*"#+19% Jak strávit nakupováním co &">CD-.B%,+.;"0#C.5%,"%#$6%."3%-W+#D5#%+,B&+%"%;"0?% 24% nejmén! #asu X)01+2-.+% ,)3-% ($2-3#I% ,+.*4WWB% 3*"15#4% "% Nákup produkt% nejlep"í kvality 17% 0#()*+,B%*$1,9@$%;"0-%DB.+>,/>%&I0$7+>?% Y,#+(,+#% 0+% 0#)*)% 0#)1+% ;"0#C.5% $-HB*",/>% P$íjemné strávení #asu 14% &2($.+>% 5,V$(>":B% $% 1),$*",9>% ,)3--% &7$HB?% Q/01+234% */&3->-% -% #D+:@% #$% 3"#+U$(5B% &I0#)*".B% Ostatní 5% 0#"751,B% .5H% $2% ($3-% KLLN?% !4% &"@(,-.B% 0$#D+7,B% +1+3#($,53-% "% 2$>):B% 0$#D+75;+6% :+0#$*,B% 01-H74% T!&ko $íci 6% "% #+1+V$,4% "% =Z[% 2$134% ]3"H2$-% &% 3"#+U$(5B% ;<$=>?@@$A$6BC,1C$"*()#-*D$ -*+21"%D5715H,C%$1$*5,"%(+0$,2+,#I^?%%[,$@$% (+0$,2+,#I% &B03)*)% 5,V$(>":+% $% ($2-3#+:@% 3($>C% 5,#+(,+#-% #"39% $0$7,C% DB>$% $2%($2"*";+?%_B03)*),B%5,V$(>":B%$%R[`=%($2-3#+:@%](4:@1$$7()#3$*9%&7$HB^%."3$%.+%3$0>+G3"%,+7$%$#("*5,4%$7*431+%,+&"@(,-.+%*4@1+2)*),B%,"%5,#+(,+#-?%J$3-2%.2+%$%#4#$%($2-3#46%"3%.0$-%0#)1+%@1"*,B>%&2($.+>%5,V$(>":B%D)#+19%,+7$%($25,"6%,)01+2-.B%($2"*";5%DB>$%*%$7:@$2C%"%(+31">4?%Q+%0($*,),B%0%($3+>%KLLN%"1+%*%#C:@#$%DB"2+:@%5,#+(,+#%01$-HB%."3$%&2($.%5,V$(>":B%>,$@+>%;"0#C.5?%% J$3-2%0+%($&@$2,+#+%($%,)3-%,"%5,#+(,+#-6%32+%,+.;"0#C.5%@1+2)#+%5,V$(>":+%$% */($7:B:@a% Spot$ební elektronika a domácí spot$ebi#e 56% 4% 6% 24% 6% Cestování 55% 8% 12% 4% 16% Telefony a p$íslu"enství 52% 5% 24% 12% Jízdenky na vlak, autobus, letenky 49% 31% 14% Po#íta#ov software 45% 10% 14% 4% 24% Po#íta#ov hardware 45% 10% 16% 23% Fotografické vybavení 43% 6% 19% 26% Knihy, CD, filmy 42% 8% 5% 5% 25% 4% 11% Vstupenky do kina nebo do divadla 39% 5%4% 4% 22% 4% 22% Na internetu U p$átel a rodiny !"#$%"&()&"*%#(% V reklamách V tisku $)"*+*%&,*$-&%$./0/ U prodejc% Z jinch zdroj% $1#-#%/$)#-$23$(4"/%5$6 $7"&89:$ Nehledám informace, nebo nekupuji tyto produkty ;<$=>?@@$A$6BC,1C$"*()#-*D$
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