gemiusWorkShop 2011, Lauris Lietavietis, DELFI

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"AdOcean: Opportunities for presenting frontier-free internet advertising" / gemiusWorkShop 03.03.2011, Riga, Latvia

Presentation by Lauris Lietavietis, Head of Sales at DELFI / http://www.delfi.lv/

Contacts: workshop@gemius.lv

Published in: Technology
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gemiusWorkShop 2011, Lauris Lietavietis, DELFI

  1. 1. GemiusWorkShop Usage of AdOcean – DELFI experience
  2. 2. 05.03.2008. 3 659 CAMPAIGNS 100 CAMPAIGNS PER MONTH 1 300 000 000 IMPRESSIONS IN 2011 23 000 000 000 IMPRESSIONS IN TOTAL
  3. 3. SALES MODEL – FLAT FEE SOLUTIONS TARGETED MOSTLY TO ALL VISITORS 11 BANNER FORMATS 2008
  4. 5. SALES MODEL – CPM, FLAT FEE, CPUU, HOURS, GRP SOLUTIONS TARGETED TO ANY SECTION, SUBSECTION, ARTICLE, KEYWORD 15 BASIC FORMATS, AROUND 15 SPECIAL SPOTS, ADDITIONAL FEATURES (EXPAND, VIDEO), MOBILE ADS 2011
  5. 6. TO PROFIT ON THE CONTENT WE PROVIDE TO SATISFY ADVERTISERS’ AND AGENCIES’ NEEDS BY PROVIDING ADVANCED DISPLAY ADS INTO OUR CONTENT
  6. 8. SO WHAT HAVE WE DONE AND UNDERSTOOD?
  7. 9. WEIGHTS, FREQUENCES, LIMITS, TECHNICAL TARGETINGS
  8. 10. Keywords targeting CTR up to 10 times higher than usually , targeted audience
  9. 11. Keywords targeting
  10. 12. Keywords targeting
  11. 13. Hour s model for “ big ” solutions
  12. 14. Hour s model for “ big” solutions Logics based on consumption patterns of the product
  13. 15. Hour s model for “ big ” solutions UCTRs around 1,5 – 2%
  14. 16. Surround
  15. 17. Surround Enables more creative and visible banner solutions, excludes any other ads on the pageview
  16. 18. Intext keywords UCTR 2,5%; 2,11%
  17. 19. Intext keywords
  18. 20. Video ads
  19. 21. AS LOGICAL STEP WAS TAKEN DECISION TO LAUNCH CPM AS STANDARD FOR MEDIA BUYERS
  20. 22. WHAT WE HAVE NOT DONE? YET
  21. 23. Best performing
  22. 24. Best performing
  23. 25. Effective frequency
  24. 26. Geotargeting
  25. 27. Mobile ads
  26. 28. Mobile ads
  27. 29. Summary <ul><li>Our goal is to satisfy the needs of advertisers and agencies by providing appropriate solutions </li></ul><ul><li>AdOcean is a tool, which helps us to provide more effective and interesting solution s </li></ul><ul><li>There is still lots of undiscovered potential for display ads </li></ul><ul><li>We look forward to cooperation and discussion with agencies and advertisers to improve and advance our advertising solutions </li></ul>
  28. 30. Thank You!

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