gemiusWorkShop 2011, AdOcean, Toms Panders

1,098 views

Published on

Presentation (short) "AdOcean and Gemius Re-targeting" viewed on gemiusWorkShop 2011 in Riga during speach by Toms Panders, Managing Director of Gemius Latvia

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,098
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

gemiusWorkShop 2011, AdOcean, Toms Panders

  1. 1. Follow us on Twitter and LiveStream<br />1<br />/ 9<br />
  2. 2. CEE, CIS and MENA regions<br />Latvia since 2006<br />HQ in Warsaw, >300 employees<br />2<br />/ 9<br />
  3. 3. Latvija2009<br />3<br />/ 9<br />
  4. 4. Benefits<br />Efficientand effective management of advertising space<br />Providehigh-quality services<br />Increase ROI through effective use of online advertising<br />4<br />/ 9<br />
  5. 5. System functionality<br /><ul><li>Collision interface
  6. 6. Campaign priorities and weights
  7. 7. Time limits
  8. 8. Modern templates
  9. 9. Live preview
  10. 10. Exclusions
  11. 11. Prediction module
  12. 12. Statistics and reports
  13. 13. Impression modes – asap, overemit
  14. 14. Loading sequence / automatic reload</li></ul>5<br />/ 9<br />
  15. 15. Limits<br /><ul><li>Impressions, reach, clicks, successful clicks, post-click/post-view actions etc.
  16. 16. BestPerforming optimization
  17. 17. eCPM optimization</li></ul>6<br />/ 9<br />
  18. 18. Capping<br /><ul><li>Clicks frequency
  19. 19. Impressions frequency
  20. 20. Weeks, days, hours
  21. 21. Minutes, seconds
  22. 22. Impression program
  23. 23. random weightened
  24. 24. sequential
  25. 25. cyclical</li></ul>7<br />/ 9<br />
  26. 26. Targeting<br /><ul><li>Surround
  27. 27. InText
  28. 28. Keywords
  29. 29. Customized
  30. 30. Retargeting
  31. 31. Geotargeting
  32. 32. OS/browser/mobile device targeting
  33. 33. IP addresses and screen resolutions</li></ul>8<br />/ 9<br />
  34. 34. Upcoming developments<br /><ul><li>Reservation module
  35. 35. Video player and statistics
  36. 36. Cluster targeting
  37. 37. Behavioral targeting</li></ul>9<br />/ 9<br />
  38. 38. Thank you!<br />sierpień 2006<br />Toms Panders<br />Gemius Latvia<br />toms.panders@gemius.com<br />
  39. 39. Retargeting<br />
  40. 40. 1. Activate / Deactivate cookies<br />Questionaire<br />Advertiser’s website<br />2. Target display advertisement to them<br />Standard placements<br />Exclusive rich media<br />
  41. 41. Possibilities<br />Allows to interact with users<br />Communicate with loyal users only<br />Offer supplementary products<br />Keep bringing users back to your website<br />
  42. 42. Thank you!<br />sierpień 2006<br />Toms Panders<br />Gemius Latvia<br />toms.panders@gemius.com<br />

×