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gemiusWorkShop 2011, AdOcean, Toms Panders

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Presentation (short) "AdOcean and Gemius Re-targeting" viewed on gemiusWorkShop 2011 in Riga during speach by Toms Panders, Managing Director of Gemius Latvia

Presentation (short) "AdOcean and Gemius Re-targeting" viewed on gemiusWorkShop 2011 in Riga during speach by Toms Panders, Managing Director of Gemius Latvia

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gemiusWorkShop 2011, AdOcean, Toms Panders gemiusWorkShop 2011, AdOcean, Toms Panders Presentation Transcript

  • Follow us on Twitter and LiveStream
    1
    / 9
  • CEE, CIS and MENA regions
    Latvia since 2006
    HQ in Warsaw, >300 employees
    2
    / 9
  • Latvija2009
    3
    / 9
  • Benefits
    Efficientand effective management of advertising space
    Providehigh-quality services
    Increase ROI through effective use of online advertising
    4
    / 9
  • System functionality
    • Collision interface
    • Campaign priorities and weights
    • Time limits
    • Modern templates
    • Live preview
    • Exclusions
    • Prediction module
    • Statistics and reports
    • Impression modes – asap, overemit
    • Loading sequence / automatic reload
    5
    / 9
  • Limits
    • Impressions, reach, clicks, successful clicks, post-click/post-view actions etc.
    • BestPerforming optimization
    • eCPM optimization
    6
    / 9
  • Capping
    • Clicks frequency
    • Impressions frequency
    • Weeks, days, hours
    • Minutes, seconds
    • Impression program
    • random weightened
    • sequential
    • cyclical
    7
    / 9
  • Targeting
    • Surround
    • InText
    • Keywords
    • Customized
    • Retargeting
    • Geotargeting
    • OS/browser/mobile device targeting
    • IP addresses and screen resolutions
    8
    / 9
  • Upcoming developments
    • Reservation module
    • Video player and statistics
    • Cluster targeting
    • Behavioral targeting
    9
    / 9
  • Thank you!
    sierpień 2006
    Toms Panders
    Gemius Latvia
    toms.panders@gemius.com
  • Retargeting
  • 1. Activate / Deactivate cookies
    Questionaire
    Advertiser’s website
    2. Target display advertisement to them
    Standard placements
    Exclusive rich media
  • Possibilities
    Allows to interact with users
    Communicate with loyal users only
    Offer supplementary products
    Keep bringing users back to your website
  • Thank you!
    sierpień 2006
    Toms Panders
    Gemius Latvia
    toms.panders@gemius.com