Recruiting around the globe   The Network & Intelligence Group October 1 2009, Geert-Jan Waasdorp
Intelligence Group <ul><li>Research and consultancy firm specialized in recruitment marketing.  </li></ul><ul><li>Advice b...
Research 2006 © 2009, The Network,  Intelligence Group 2006 <ul><li>8 countries </li></ul><ul><li>20.998 completes </li></...
International recruitment strategy <ul><li>Employers </li></ul><ul><li>Employees </li></ul><ul><ul><li>Coincidence, Intern...
Research 2006 vs 2009 © 2009, The Network,  Intelligence Group 2006 <ul><li>8 countries </li></ul><ul><li>20.998 completes...
Trends? <ul><li>Increasing willingness to move abroad </li></ul><ul><ul><li>-> 62% to 72% </li></ul></ul><ul><li>Increasin...
Trends? <ul><li>Increasing willingness to move abroad </li></ul><ul><ul><li>-> 62% to 72% </li></ul></ul><ul><li>Increasin...
In the UK © 2009, The Network,  Intelligence Group
What is  distinctive,in general, of  the laborforce in the UK vs worldwide?  © 2009, The Network,  Intelligence Group
What is  distinctive,in general, of  the laborforce in the UK vs worldwide?  <ul><li>Pull factors </li></ul><ul><li>Accept...
<ul><li>46% is willing to work abroad </li></ul><ul><ul><li>USA  </li></ul></ul><ul><ul><li>Australia  </li></ul></ul><ul>...
… but which city do they prefer? © 2009, The Network,  Intelligence Group
<ul><li>New York  </li></ul><ul><li>Sydney  </li></ul><ul><li>Paris  </li></ul><ul><li>London  </li></ul><ul><li>Dubai  </...
© 2009, The Network,  Intelligence Group What is the most  distinctive reason   to leave the UK?
© 2009, The Network,  Intelligence Group
Who wants to come to the UK? © 2009, The Network,  Intelligence Group
<ul><li>India  68%  </li></ul><ul><li>Malaysia  67%  </li></ul><ul><li>Denmark  64%  </li></ul><ul><li>Sweden  63%  </li><...
Why?
 
<ul><li>UK and London score high, but…. </li></ul><ul><ul><li>UK is more on the long list, not always on the short list.  ...
How to look for a job in  (to)  the UK?
If you are considering working in the UK, what information is important to get from the company you would like to work for...
International Recruitment Case
The Case A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of ...
Analyses A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  -  all of...
Where is the potential?
How to attract? Target Group Opportunity to broaden experience 58% Better career opportunities 46% Meet new people/build a...
How to attract? Target Group Total Index Opportunity to broaden experience 58% 61% 95 Better career opportunities 46% 52% ...
How to reach? Target Group Total Index Search Engines 55% 48% 114 Foreign Recruitment Agencies 53% 34% 157 Corporate websi...
How to reach?
Questions?
Let’s stay in contact? Linkedin.com/in/waasdorp Twitter.com/WaasdorpiGI Facebook.com [email_address] or just get my busine...
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Going to the UK (or go out)

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A snapshot of the first results of the Global Talent Mobility Research in november 2009 in London by Totaljobs. The final results will be expected in January 2010

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Going to the UK (or go out)

  1. 1. Recruiting around the globe The Network & Intelligence Group October 1 2009, Geert-Jan Waasdorp
  2. 2. Intelligence Group <ul><li>Research and consultancy firm specialized in recruitment marketing. </li></ul><ul><li>Advice based on research and experience. </li></ul><ul><li>Active in the international labor market since 2006. </li></ul><ul><li>Author of the international recruitment manual. </li></ul>© 2009, The Network, Intelligence Group
  3. 3. Research 2006 © 2009, The Network, Intelligence Group 2006 <ul><li>8 countries </li></ul><ul><li>20.998 completes </li></ul><ul><li>Europe </li></ul><ul><li>StepStone, Totaljobs & Intelligence Group </li></ul>
  4. 4. International recruitment strategy <ul><li>Employers </li></ul><ul><li>Employees </li></ul><ul><ul><li>Coincidence, International career, Focused ambition </li></ul></ul><ul><ul><li>Different motives and different media </li></ul></ul>© 2009, The Network, Intelligence Group
  5. 5. Research 2006 vs 2009 © 2009, The Network, Intelligence Group 2006 <ul><li>8 countries </li></ul><ul><li>20.998 completes </li></ul><ul><li>Europe </li></ul><ul><li>StepStone, Totaljobs & Intelligence Group </li></ul>2009 <ul><li>40 countries </li></ul><ul><li>66.019 completes </li></ul><ul><li>Worldwide </li></ul><ul><li>The Network & </li></ul><ul><li>Intelligence Group </li></ul>
  6. 6. Trends? <ul><li>Increasing willingness to move abroad </li></ul><ul><ul><li>-> 62% to 72% </li></ul></ul><ul><li>Increasing intension to stay longer </li></ul><ul><ul><li>-> 29% to 46% </li></ul></ul><ul><li>The downturn/recession stimulates a broader orientation </li></ul><ul><li>Domination of Internet/Job boards, Search engines and Social Media </li></ul><ul><li>The labor market is getting more flat </li></ul>© 2009, The Network, Intelligence Group
  7. 7. Trends? <ul><li>Increasing willingness to move abroad </li></ul><ul><ul><li>-> 62% to 72% </li></ul></ul><ul><li>Increasing intension to stay longer </li></ul><ul><ul><li>-> 29% to 46% </li></ul></ul><ul><li>The downturn/recession stimulates a broader orientation </li></ul><ul><li>Domination of Internet/Job boards, Search engines and Social Media </li></ul><ul><li>The labor market is getting more flat </li></ul>© 2009, The Network, Intelligence Group
  8. 8. In the UK © 2009, The Network, Intelligence Group
  9. 9. What is distinctive,in general, of the laborforce in the UK vs worldwide? © 2009, The Network, Intelligence Group
  10. 10. What is distinctive,in general, of the laborforce in the UK vs worldwide? <ul><li>Pull factors </li></ul><ul><li>Acceptable travel time </li></ul><ul><li>Challenging job, variation in work </li></ul><ul><li>Job orientation (media) </li></ul><ul><li>Uses 5,4 ways to find a job (world average: 4) </li></ul><ul><ul><li>Recruitment Agency 73% </li></ul></ul><ul><ul><li>Online jobboards 73% </li></ul></ul><ul><ul><li>Search engines (Google, Yahoo, Live…) 56% </li></ul></ul><ul><ul><li>Company website 54% </li></ul></ul><ul><ul><li>Local newspaper 53% </li></ul></ul>© 2009, The Network, Intelligence Group N=2.613
  11. 11. <ul><li>46% is willing to work abroad </li></ul><ul><ul><li>USA </li></ul></ul><ul><ul><li>Australia </li></ul></ul><ul><ul><li>Canada </li></ul></ul><ul><ul><li>Spain </li></ul></ul><ul><ul><li>New Zealand </li></ul></ul><ul><li>60% prefers country over city </li></ul>Leaving the UK © 2009, The Network, Intelligence Group
  12. 12. … but which city do they prefer? © 2009, The Network, Intelligence Group
  13. 13. <ul><li>New York </li></ul><ul><li>Sydney </li></ul><ul><li>Paris </li></ul><ul><li>London </li></ul><ul><li>Dubai </li></ul><ul><li>Barcelona </li></ul><ul><li>Amsterdam </li></ul><ul><li>Toronto </li></ul><ul><li>Madrid </li></ul><ul><li>Rome </li></ul>… but what city do they prefer? © 2009, The Network, Intelligence Group
  14. 14. © 2009, The Network, Intelligence Group What is the most distinctive reason to leave the UK?
  15. 15. © 2009, The Network, Intelligence Group
  16. 16. Who wants to come to the UK? © 2009, The Network, Intelligence Group
  17. 17. <ul><li>India 68% </li></ul><ul><li>Malaysia 67% </li></ul><ul><li>Denmark 64% </li></ul><ul><li>Sweden 63% </li></ul><ul><li>Hungary 63% </li></ul><ul><li>South-Africa 60% </li></ul><ul><li>Lithuania 60% </li></ul><ul><li>Finland 59% </li></ul><ul><li>Italy 59% </li></ul><ul><li>Poland 58% </li></ul>Who wants to come to the UK? © 2009, The Network, Intelligence Group
  18. 18. Why?
  19. 20. <ul><li>UK and London score high, but…. </li></ul><ul><ul><li>UK is more on the long list, not always on the short list. </li></ul></ul><ul><ul><li>Direct competition from: </li></ul></ul><ul><ul><ul><li>United States 68% </li></ul></ul></ul><ul><ul><ul><li>Australia 51% </li></ul></ul></ul><ul><ul><ul><li>Canada 51% </li></ul></ul></ul><ul><ul><ul><li>And many more…. </li></ul></ul></ul>© 2009, The Network, Intelligence Group Strong global competition
  20. 21. How to look for a job in (to) the UK?
  21. 22. If you are considering working in the UK, what information is important to get from the company you would like to work for? © 2009, The Network, Intelligence Group To the UK Accomodation 72% Standard of living 64% Comfortable social environment 50% Relocation arrangements 47% Opportunities to learn languagues 45% Taxes 42% Local Facilities 40% Transport links 39% Interesting career opportunities for my partner 30% Climate 24% Contacting other foreign employees 23% Advice on schools and universities 21% Availabilty of a relocation manager 18% Ability to commute from the countryside 17% Special section on the website for foreigners 15% Local shopping/entertainment 14%
  22. 23. International Recruitment Case
  23. 24. The Case A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
  24. 25. Analyses A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach  - all of the European Union 27 countries   Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience ( 45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
  25. 26. Where is the potential?
  26. 27. How to attract? Target Group Opportunity to broaden experience 58% Better career opportunities 46% Meet new people/build a new network 45% To have a better standard of living 38% Get to know different cultures 33%
  27. 28. How to attract? Target Group Total Index Opportunity to broaden experience 58% 61% 95 Better career opportunities 46% 52% 89 Meet new people/build a new network 45% 23% 194 To have a better standard of living 38% 46% 82 Get to know different cultures 33% 27% 124
  28. 29. How to reach? Target Group Total Index Search Engines 55% 48% 114 Foreign Recruitment Agencies 53% 34% 157 Corporate website of the company 48% 41% 116 People I know 46% 43% 108 International job boards 36% 43% 84 National job boards 31% 25% 123 International magazines 24% 11% 207 Job boards abroad 20% 34% 58 International newspapers 17% 15% 113 Online communities/Social networks 14% 35% 41 Local ambassy 8% 12% 67
  29. 30. How to reach?
  30. 31. Questions?
  31. 32. Let’s stay in contact? Linkedin.com/in/waasdorp Twitter.com/WaasdorpiGI Facebook.com [email_address] or just get my business card

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