Google China: The Chinese Internet Overview

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The Chinese Internet Kai-Fu Lee Vice President, Google Inc., President, Google Greater China June 10, 2009 1 Google Confidential and Proprietary
The China Internet in Perspective…
Overview Data Source: CNNIC
Usage Differences between China & US Data Source: CNNIC, iResearch & www.pewinternet.org
Differences in User Demographics Average age: China 25 Average age: US 42 % New users each year: China 25%, US 3%
Internet Cafe
Greater Reliance on Internet VS
Exploring Users They look, click, but they don’t like to type. Eye Tracking Results American Users Chinese Users 10 sec. spent on result page 30-60 sec. spent on result page
Ecommerce Lack of Trust Very Few Credit Cards Escrow Payment Bicycle Delivery IM Micro Payment
Entertainment Centric & Busy Pages
Top 10 Chinese Internet Companies…
Online Gaming
Music Unlicensed music Free & Legal
Video
P2P
Social Network Service
Mobility January 7th, 2009 3G license issued to: • CMCC (TDS-CDMA) • CUTC (WCDMA) • CT (CDMA2000)
Blog • 162M users has personal blogs • Visits of Xu’s blog: 238M 980K Visits 7K+ Replies
Human Search
Internet in Earthquake
The Chinese Internet… Inherited from global internet, Injected local characteristics, is changing China!
Thank You!